K/DA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
464,430
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:58:20 UTC
Genres
Biography
K/DA draws 18-24 & 25-34 audiences and holds attention in BRAZIL, UNITED STATES, CHILE. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 151,985 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Riot Games, League of Legends, Nier: Automata makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 464,430 · Engagements 151,985 · Rate 32.7% Posts 106 · Views 0 · Avg Likes 151,985 · Avg Comments 1,043 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 35% 13-17: 8% 35-44: 4% |
Largest: 18-24 (53%); next: 25-34 (35%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
BRAZIL (15%) UNITED STATES (13%) CHILE (5%) MEXICO (5%) INDONESIA (4%) |
Top regions: BRAZIL (15%), UNITED STATES (13%), CHILE (5%) |
| Platform Engagement | Instagram: 151,985 avg likes/post | best engagement: Instagram 151,985 avg likes |
Top Brand Affinities
Riot Games
League of Legends
Nier: Automata
Persona 5
Square Enix
Final Fantasy
SpeedPaint
World of Warcraft
Gamescom
Bloodborne
Barbie
Monster High
| Brand | Category | Score |
|---|---|---|
| Riot Games | 93.95 | |
| League of Legends | 63.18 | |
| Nier: Automata | 45.97 | |
| Persona 5 | 22.77 | |
| Square Enix | 19.83 | |
| Final Fantasy | 18.88 | |
| SpeedPaint | 16.52 | |
| World of Warcraft | 15.99 | |
| Gamescom | 14.21 | |
| Bloodborne | 13.46 | |
| Barbie | 13.34 | |
| Monster High | 13.32 | |
| DeviantArt | 11.96 | |
| Life Is Strange | 11.49 | |
| Resident Evil | 10.95 | |
| Five Nights at Freddy's | 10.62 | |
| MATTEL | 9.99 | |
| Capcom | 9.38 | |
| The Witcher | 9.31 | |
| Borderlands | 9.18 | |
| RAZER | 8.80 | |
| Tomb Raider | 8.44 | |
| Activision Blizzard | 8.27 | |
| Cartoon Network | 7.98 | |
| Hot Topic | 7.97 | |
| DreamWorks | 7.94 | |
| Tekken | 7.61 | |
| Dota 2 | 6.53 | |
| The Sims | 5.93 | |
| Gundam | 5.87 | |
| Nintendo | 5.83 | |
| Bandai Namco | 5.76 | |
| God of War | 5.51 | |
| Ubisoft | 5.40 | |
| Pokemon Go | 5.01 | |
| Power Rangers | 4.97 | |
| Pokemon | 4.80 | |
| Sega | 4.66 | |
| Prismacolor | 4.54 | |
| Mortal Kombat | 4.36 | |
| Counter-Strike | 4.30 | |
| Faber-Castell | 4.28 | |
| Comedy Central | 3.55 | |
| AliExpress | 3.35 | |
| Lollapalooza | 3.14 | |
| Marvel Entertainment | 3.01 | |
| Marvel | 2.78 | |
| Star Wars | 2.63 | |
| PlayStation | 2.53 | |
| Xbox | 2.23 |
Official Profiles
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LoginArtist: K/DA
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
