K/DA Brand Affinity ranks highest Riot Games at 93.95% . Very Strong. Score DMDB 61.26% | Fanbase 49.94%

K/DA — pop artist from KR.

Formed in 2018, K/DA is a music group known for their dynamic blend of K-Pop, hip-hop, and EDM. Their breakout hit "POP/STARS" garnered widespread acclaim for…

K/DA

Recognizable

Country: KR | Artist ID: 6629a8b4-df76-11e8-9646-549f35161576

Find Artist

Genres

popk-pop girl groupk-poppopasian pop

Influential: 61.26% Fanbase: 49.94% Trending: 66.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Riot Games • 93.95% • Very Strong

As of 2025-09-09

464,430

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.26% | Fanbase 49.94% | Trending 66.92% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2018, K/DA is a music group known for their dynamic blend of K-Pop, hip-hop, and EDM. Their breakout hit "POP/STARS" garnered widespread acclaim for its unconventional style and global pop influences. Comprised of members Ahri, Evelynn, Kai'sa, and Akali, each brings a distinct talent to the group, from mind-bending choreography to rapid-fire lyricism. After two years, K/DA is set to release a new EP, fulfilling the anticipation of their dedicated fan base.

Report Date: 2025-09-09

K/DA draws 18-24 & 25-34 audiences and holds attention in BRAZIL, UNITED STATES, CHILE. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 151,985 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Riot Games, League of Legends, Nier: Automata makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist K/DA score 32.73% — Very Strong bucket.

Brand: Riot GamesBrand: League of LegendsBrand: Nier: Automata

Followers:464,430

Engagements:151,985

Rate:32.7%

Posts:106

Avg Likes:151,985

Avg Comments:1,043

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 464,430 · Engagements 151,985 · Rate 32.7% Posts 106 · Views 0 · Avg Likes 151,985 · Avg Comments 1,043 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 35% 13-17: 8% 35-44: 4%	Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	BRAZIL (15%) UNITED STATES (13%) CHILE (5%) MEXICO (5%) INDONESIA (4%)	Top regions: BRAZIL (15%), UNITED STATES (13%), CHILE (5%)
Platform Engagement	Instagram: 151,985 avg likes/post	best engagement: Instagram 151,985 avg likes

Top Brand Affinities

Riot Games

Score: 93.95

League of Legends

Score: 63.18

Nier: Automata

Score: 45.97

Persona 5

Score: 22.77

Square Enix

Score: 19.83

Final Fantasy

Score: 18.88

SpeedPaint

Score: 16.52

World of Warcraft

Score: 15.99

Gamescom

Score: 14.21

Bloodborne

Score: 13.46

Barbie

Score: 13.34

Monster High

Score: 13.32

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Top Brand Affinities

Brand	Category	Score
Riot Games		93.95
League of Legends		63.18
Nier: Automata		45.97
Persona 5		22.77
Square Enix		19.83
Final Fantasy		18.88
SpeedPaint		16.52
World of Warcraft		15.99
Gamescom		14.21
Bloodborne		13.46
Barbie		13.34
Monster High		13.32
DeviantArt		11.96
Life Is Strange		11.49
Resident Evil		10.95
Five Nights at Freddy's		10.62
MATTEL		9.99
Capcom		9.38
The Witcher		9.31
Borderlands		9.18
RAZER		8.80
Tomb Raider		8.44
Activision Blizzard		8.27
Cartoon Network		7.98
Hot Topic		7.97
DreamWorks		7.94
Tekken		7.61
Dota 2		6.53
The Sims		5.93
Gundam		5.87
Nintendo		5.83
Bandai Namco		5.76
God of War		5.51
Ubisoft		5.40
Pokemon Go		5.01
Power Rangers		4.97
Pokemon		4.80
Sega		4.66
Prismacolor		4.54
Mortal Kombat		4.36
Counter-Strike		4.30
Faber-Castell		4.28
Comedy Central		3.55
AliExpress		3.35
Lollapalooza		3.14
Marvel Entertainment		3.01
Marvel		2.78
Star Wars		2.63
PlayStation		2.53
Xbox		2.23