k.d. lang

k.d. lang — pop artist from CA.

k.d. lang's unconventional style and genre-defying music have made her a trailblazer in the music industry. Despite causing controversy in the country music…

Influence: 60.59% Fanbase: 42.94% Trending: 69.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Air Canada • 12.90% • Very Strong

As of 2025-09-08

99,830

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:48:28 UTC

Genres

poppopcanadian popnew wave popmainstream popr&b, funk & soulwomen's musiccountryqueer countrycanadian countrycountrycontemporary countryrockpermanent wavepop rockmellow goldamericanlilithfolk & traditionalfolkcanadian singer-songwriterfolk rocksinger-songwriter

Biography

k.d. lang's unconventional style and genre-defying music have made her a trailblazer in the music industry. Despite causing controversy in the country music scene with her androgynous appearance and rock-inflected sound, lang's considerable vocal talents have always shone through. She has collaborated with various artists, won Grammys, and gained recognition for her boundary-pushing work, including her chart-topping hit "Constant Craving."

Starting her career in tribute to Patsy Cline, lang's musical journey has evolved from traditional country to torchy adult contemporary pop. Her success with albums like Ingénue and collaborations with artists like Tony Bennett showcase her versatility and talent. Over the years, lang has continued to push boundaries and experiment with different genres, solidifying her status as a music icon.

Top Brand Affinities

Report Date: 2025-09-08

k.d. lang cuts through with 45-64 & 35-44 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (78%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 4,925 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Air Canada, Scotiabank, Alexander McQueen, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist k.d. lang score 4.93% — Very Strong bucket.

Brand: Air CanadaBrand: ScotiabankBrand: Alexander McQueen

Followers:99,830

Engagements:4,925

Rate:4.9%

Posts:261

Avg Likes:4,925

Avg Comments:206

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 99,830 · Engagements 4,925 · Rate 4.9% Posts 261 · Views 0 · Avg Likes 4,925 · Avg Comments 206 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 36% 35-44: 27% 25-34: 24% 18-24: 11%	Largest: 45-64 (36%); next: 35-44 (27%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (50%) CANADA (18%) UNITED KINGDOM (9%) AUSTRALIA (6%) BRAZIL (2%)	Top regions: UNITED STATES (50%), CANADA (18%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 4,925 avg likes/post	best engagement: Instagram 4,925 avg likes

Top Brand Affinities

Air Canada

Score: 12.90

Scotiabank

Score: 11.14

Alexander McQueen

Score: 6.42

Tim Hortons

Score: 6.34

Pfizer

Score: 6.07

KARL LAGERFELD

Score: 5.87

Kickstarter

Score: 5.76

NBC

Score: 5.51

Vivienne Westwood

Score: 5.35

Macy's

Score: 4.97

NORDSTROM

Score: 4.87

Paramount Pictures

Score: 4.63

Brand	Category	Score
Air Canada		12.90
Scotiabank		11.14
Alexander McQueen		6.42
Tim Hortons		6.34
Pfizer		6.07
KARL LAGERFELD		5.87
Kickstarter		5.76
NBC		5.51
Vivienne Westwood		5.35
Macy's		4.97
NORDSTROM		4.87
Paramount Pictures		4.63
Columbia Pictures		4.63
Pacific Northwest Wonderland		4.50
Martini		4.36
CNN		4.29
Costco		4.19
Showtime		4.09
Bethesda Softworks		3.81
BBC		3.59
Spotify Music		3.55
Airbnb		3.49
Guinness		3.25
Emporium		3.22
MTV		3.16
Mulberry		3.12
Pantone Inc		3.08
The Olympic Games		3.08
Nickelodeon		2.90
Baileys		2.90
Tinder		2.83
Dolce & Gabbana		2.79
NHL		2.64
Vogue		2.60
Aperol		2.56
Polaroid		2.48
Pixar		2.38
Budweiser		2.37
Kodak		2.35
TOM FORD		2.30
Dr. Martens		2.28
Sunnies Studios		2.24
Lush		2.21
CBS		2.19
HBO		2.14
Lego		2.13
Netflix		2.08
Tiffany		2.06
Amazon		2.04
Cadillac		1.99