JVG

JVG — pop artist from FI.

Established in 2009 by Jaren and VilleGalle, Finnish hip hop duo JVG has achieved remarkable success, selling over 440,000 albums, winning 13 Emma Awards and 3…

Influence: 50.14% Fanbase: 31.44% Trending: 59.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bisse • 198.85% • Very Strong

As of 2025-09-10

343,621

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 09:48:17 UTC

Genres

poppopfinnish pophip-hop & raphip-hop/rapfinnish trapfinnish hip hopelectronicfinnish dance pop

Biography

Established in 2009 by Jaren and VilleGalle, Finnish hip hop duo JVG has achieved remarkable success, selling over 440,000 albums, winning 13 Emma Awards and 3 MTV European Music Awards, headlining sold-out Helsinki Arena shows, and breaking numerous Spotify records. In 2022, JVG became Spotify's most streamed artist in Finland and released their platinum-selling album "Mun tapa pelata," which debuted at number one on the charts. The group further solidified their status with a spectacular concert at Helsinki's Olympiastadion on August 12, 2023, titled "Vuodet ollu tuulisii."

Top Brand Affinities

Report Date: 2025-09-10

JVG keeps 18-24 & 25-34 audiences engaged throughout FINLAND, UNITED STATES, ESTONIA. The composition is heavily male (66%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,661 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Bisse, Stockmann, Nokian Tyres supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JVG score 1.61% — Moderate bucket.

Brand: BisseBrand: StockmannBrand: Nokian Tyres

Followers:343,621

Engagements:5,549

Rate:1.6%

Posts:2,019

Avg Likes:5,547

Avg Comments:23

Avg Views:1,661

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 343,621 · Engagements 5,549 · Rate 1.6% Posts 2,019 · Views 1,661 · Avg Likes 5,547 · Avg Comments 23 · Avg Views 1,661	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 30% 35-44: 11% 13-17: 8%	Largest: 18-24 (47%); next: 25-34 (30%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	FINLAND (84%) UNITED STATES (2%) ESTONIA (2%) BRAZIL (2%) SPAIN (1%)	Top regions: FINLAND (84%), UNITED STATES (2%), ESTONIA (2%)
Platform Engagement	Instagram: 5,526 avg likes/post · Youtube: 1,661 avg views/post	Best reach: Youtube 1,661 avg views; best engagement: Instagram 5,526 avg likes

Top Brand Affinities

Bisse

Score: 198.85

Stockmann

Score: 126.67

Nokian Tyres

Score: 95.66

Gant

Score: 18.00

NHL

Score: 15.95

Nokia

Score: 14.44

Scania

Score: 14.40

Angry Birds

Score: 12.28

Zalando

Score: 10.30

H&M Home

Score: 10.14

Gatorade

Score: 8.23

Husqvarna Motorcycles

Score: 6.81

Brand	Category	Score
Bisse		198.85
Stockmann		126.67
Nokian Tyres		95.66
Gant		18.00
NHL		15.95
Nokia		14.44
Scania		14.40
Angry Birds		12.28
Zalando		10.30
H&M Home		10.14
Gatorade		8.23
Husqvarna Motorcycles		6.81
Lada		6.70
Lidl		6.52
Volvo		5.76
Hugo Boss		5.38
Four Seasons		5.12
Opel		4.98
Superdry		4.15
Skoda		3.68
IKEA		3.66
Fila		3.32
KTM		2.48
Pokemon Go		2.45
Ray-Ban		2.44
Adidas		2.41
Carhartt		2.38
Lego		2.25
Oakley		2.19
Audi		2.14
Coca-Cola		2.13
Red Bull		2.08
Mercedes-Benz		2.03
Peugeot		2.00
Suzuki		1.92
Victoria's Secret		1.91
Puma		1.90
Tinder		1.89
Under Armour		1.89
LEGOLAND		1.89
Aperol		1.86
Converse		1.86
BMW		1.78
Tommy Hilfiger		1.71
ASICS		1.66
Michael Kors		1.62
Guess		1.60
Vans		1.58
Calvin Klein		1.45
Gymshark		1.45