Jux

Jux — pop artist from TZ.

Juma Jux, born Juma Musa Mkambala in 1989, has risen to fame as a prominent rapper turned R&B sensation in East Africa since his musical debut in 2005.…

Influence: 64.32% Fanbase: 54.55% Trending: 69.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 37.60% • Very Strong

As of 2025-09-12

9,732,362

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 11:45:55 UTC

Genres

poptanzanian popugandan popr&b, funk & soulr&b/soulrnbafricanazontobeatsbongo flava

Biography

Juma Jux, born Juma Musa Mkambala in 1989, has risen to fame as a prominent rapper turned R&B sensation in East Africa since his musical debut in 2005. Alongside his successful music career, Jux has ventured into fashion with his brand African Boy and released his debut album, The Love Album. Fluent in three languages - Chinese, Swahili, and English - he also holds a degree in Computer Science from China.

Known for his sold-out events, Jux partnered with Vanessa Mdee for the Love and Money Tour, which filled stadiums across Tanzania and Burundi. He has graced the stages of major music festivals such as FIESTA and organized notable live events like 'Love, Melodies & Lights' featuring R&B stars Ben Pol and Barakah da Prince. Jux has shared stages with industry heavyweights like Diamond Platnumz, Wizkid, and Tiwa Savage at prestigious events like the Wasafi Festival 2019.

Top Brand Affinities

Report Date: 2025-09-12

Jux resonates with 25-34 & 18-24 audiences and sustains presence in KENYA, TANZANIA, UNITED STATES. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 40,086 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Airtel, River Island, boohoo maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jux score 1.59% — Moderate bucket.

Brand: AirtelBrand: River IslandBrand: boohoo

Followers:9,732,362

Engagements:154,895

Rate:1.6%

Posts:719

Avg Likes:154,831

Avg Comments:3,844

Avg Views:40,086

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,732,362 · Engagements 154,895 · Rate 1.6% Posts 719 · Views 40,086 · Avg Likes 154,831 · Avg Comments 3,844 · Avg Views 40,086	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 44% 35-44: 5% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (44%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	KENYA (37%) TANZANIA (27%) UNITED STATES (13%) UGANDA (3%) UNITED KINGDOM (3%)	Top regions: KENYA (37%), TANZANIA (27%), UNITED STATES (13%)
Platform Engagement	Instagram: 153,177 avg likes/post · Youtube: 40,086 avg views/post	Best reach: Youtube 40,086 avg views; best engagement: Instagram 153,177 avg likes

Top Brand Affinities

Airtel

Score: 37.60

River Island

Score: 9.70

boohoo

Score: 8.37

Hennessy

Score: 6.74

MISSGUIDED

Score: 6.48

Pepsi

Score: 4.88

Steve Madden

Score: 4.77

Coach

Score: 4.70

shein

Score: 4.65

Timberland

Score: 4.00

SheInside

Score: 3.77

Fenty beauty

Score: 3.74

Brand	Category	Score
Airtel		37.60
River Island		9.70
boohoo		8.37
Hennessy		6.74
MISSGUIDED		6.48
Pepsi		4.88
Steve Madden		4.77
Coach		4.70
shein		4.65
Timberland		4.00
SheInside		3.77
Fenty beauty		3.74
FashionNova		3.35
Primark		3.28
H&M		3.22
ASOS		3.13
Lenovo		2.96
Christian Louboutin		2.95
Zara		2.76
FOREX		2.66
Dolce & Gabbana		2.63
Rolex		2.31
Topshop		2.22
Bershka		2.00
KENZO		1.88
Fendi		1.77
Oriflame		1.74
Victoria's Secret		1.71
Paramount Pictures		1.68
National Geographic		1.64
Versace		1.54
Michael Kors		1.50
Maserati		1.47
Vogue		1.43
Supreme		1.42
FIFA		1.39
Samsung Group		1.39
Nissan		1.39
Subaru		1.38
Beats Electronics		1.31
Land Rover		1.31
Maybelline		1.30
Louis Vuitton		1.30
Mitsubishi Motors		1.25
NBA		1.18
BBC		1.14
Coca-Cola		1.13
Guinness		1.13
Gucci		1.09
Toyota		1.04