Just Kiddin

Just Kiddin — pop artist from US.

Hailing from Kettering, Northamptonshire, childhood friends Lewis and Laurie formed the DJ and producer duo Just Kiddin, drawing on their musical backgrounds…

Influence: 53.69% Fanbase: 28.42% Trending: 66.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 115.48% • Very Strong

As of 2025-09-08

19,643

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:58 UTC

Genres

popnu discoelectronictropical houseedmpop dancedeep groove househousedanceuk danceelectronic

Biography

Hailing from Kettering, Northamptonshire, childhood friends Lewis and Laurie formed the DJ and producer duo Just Kiddin, drawing on their musical backgrounds as drum and guitar players. Their unique sound has garnered praise from industry heavyweights like Duke Dumont, The Magician, and Martin Garrix. Just Kiddin's club performances are known for their charisma, energy, and impeccable tune selection, earning them acclaim behind the booth.

Just Kiddin made their mark with the hit “Thinking About It,” which received over 50 plays on BBC Radio 1 & 1Xtra and amassed 8 million online streams. With over 16 million plays on Spotify, their releases like “Getaway” and “Fall for You” have been supported by tastemakers Annie Mac and Pete Tong. Collaborating with labels such as Columbia and Ministry Of Sound, Just Kiddin has achieved international success with widespread airplay.

Top Brand Affinities

Report Date: 2025-09-08

Just Kiddin maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience leans heavily male (72%), so brand cues around style and status perform well. The clearest reach is on Youtube with 12,083 avg views per post; Tiktok functions as the community touchpoint. Affinity with Mixcloud, Pioneer, Ableton makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Just Kiddin score 8.16% — Very Strong bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:19,643

Engagements:1,602

Rate:8.2%

Posts:577

Avg Likes:1,586

Avg Comments:24

Avg Views:22,483

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,643 · Engagements 1,602 · Rate 8.2% Posts 577 · Views 22,483 · Avg Likes 1,586 · Avg Comments 24 · Avg Views 22,483	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 38% 35-44: 11% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (38%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (19%) UNITED KINGDOM (16%) BRAZIL (9%) IRELAND (6%) BELGIUM (4%)	Top regions: UNITED STATES (19%), UNITED KINGDOM (16%), BRAZIL (9%)
Platform Engagement	Instagram: 227 avg likes/post · Tiktok: 10,400 avg views/post · Youtube: 12,083 avg views/post	Best reach: Youtube 12,083 avg views; best engagement: Tiktok 1,125 avg likes

Top Brand Affinities

Mixcloud

Score: 115.48

Pioneer

Score: 73.12

Ableton

Score: 51.77

Trancefamily

Score: 43.32

Warner Music

Score: 40.45

MOOG

Score: 31.57

Amazon Music

Score: 29.62

ITV

Score: 25.27

Akai

Score: 24.50

SoundCloud

Score: 24.00

Tomorrowland

Score: 21.95

Live Nation

Score: 20.44

Brand	Category	Score
Mixcloud		115.48
Pioneer		73.12
Ableton		51.77
Trancefamily		43.32
Warner Music		40.45
MOOG		31.57
Amazon Music		29.62
ITV		25.27
Akai		24.50
SoundCloud		24.00
Tomorrowland		21.95
Live Nation		20.44
Sennheiser		16.58
Pro Tools		13.11
All Saints		12.38
Spotify Music		12.01
Vauxhall		11.60
REVOLVE		11.29
Beats Electronics		9.93
Coachella		9.04
Acne Studios		7.62
Selfridges		7.55
River Island		6.80
Jagermeister		6.53
Bose		6.13
BBC		5.63
iHeartRadio Music Awards		5.52
ASOS		5.30
boohoo		5.15
Lollapalooza		5.13
Stüssy		5.05
Urban Outfitters		4.50
MTV		3.93
Aperol		3.72
Hilton		3.53
Showtime		3.45
Guinness		3.40
Topshop		3.35
Kodak		3.27
Uber		3.17
Tesco		3.08
Pull&Bear		2.98
Columbia Pictures		2.93
Warner Bros		2.91
NBC		2.81
Emporium		2.79
TOM FORD		2.70
Martini		2.69
A Game of Tones		2.69
Sunnies Studios		2.66