Julión Álvarez y su Norteño Banda Brand Affinity ranks highest Univision at 35.45% . Very Strong. Score DMDB 73.07% | Fanbase 66.30%

Julión Álvarez y su Norteño Banda — latin artist from MX.

Julión Álvarez, born in 1983, is a Mexican traditional singer, songwriter, producer, and bandleader. He gained recognition for his smooth tenor voice and…

Julión Álvarez y su Norteño Banda

Superstar

Country: MX | Artist ID: 11e81bc7-f607-f0c6-9e1a-a0369fe50396

Find Artist

Genres

latinbandacorridonortenoregional mexicanregional mexican music

Influential: 73.07% Fanbase: 66.30% Trending: 76.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 35.45% • Very Strong

As of 2025-09-09

11,949,202

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.07% | Fanbase 66.30% | Trending 76.46% | CAREER STAGE: SUPERSTAR

Biography

Julión Álvarez, born in 1983, is a Mexican traditional singer, songwriter, producer, and bandleader. He gained recognition for his smooth tenor voice and romantic style. Álvarez founded Julión Álvarez y Su Norteño Banda in 2006, releasing their debut album "Corazón Mágico" in 2007. Over the years, the band achieved success with albums like "Tu Amigo Nada Mas" (2013) and "El Aferrado" (2016), earning Grammy and Latin Grammy nominations.

Álvarez began his music career by singing in local contests and bandas before forming his own group. Despite facing legal challenges in the U.S. related to alleged violations of the Foreign Narcotics Kingpin Designation Act, Álvarez maintained his innocence and continued to release music. In 2022, he was cleared of all charges, celebrating with the release of "De Hoy en Adelante, Que Te Vaya Bien," which won a Latin Grammy. The band returned in 2023 with "Presente," charting on Billboard's Top Latin Albums.

Report Date: 2025-09-09

Julión Álvarez y su Norteño Banda resonates most with 18-24 & 25-34 audiences and shows durable presence in MEXICO, UNITED STATES, GUATEMALA. With a heavily male (56%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (453,550 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Univision, Chivas Regal, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Julión Álvarez y su Norteño Banda score 0.74% — Low bucket.

Brand: UnivisionBrand: Chivas RegalBrand: Amazon Music

Followers:11,949,202

Engagements:88,210

Rate:0.7%

Posts:2,092

Avg Likes:80,644

Avg Comments:612

Avg Views:481,574

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,949,202 · Engagements 88,210 · Rate 0.7% Posts 2,092 · Views 481,574 · Avg Likes 80,644 · Avg Comments 612 · Avg Views 481,574	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 35-44: 8% 13-17: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	MEXICO (75%) UNITED STATES (13%) GUATEMALA (2%) COLOMBIA (2%) EL SALVADOR (2%)	Top regions: MEXICO (75%), UNITED STATES (13%), GUATEMALA (2%)
Platform Engagement	Instagram: 42,314 avg likes/post · Tiktok: 453,550 avg views/post · Youtube: 28,024 avg views/post	Best reach: Tiktok 453,550 avg views; best engagement: Instagram 42,314 avg likes

Top Brand Affinities

Univision

Score: 35.45

Chivas Regal

Score: 20.58

Amazon Music

Score: 13.75

Qualcomm

Score: 12.45

Delicius

Score: 11.87

Houston Livestock Show and Rodeo

Score: 9.79

Cafecito

Score: 9.68

Suavecito

Score: 6.82

Colgate

Score: 4.93

BH Cosmetics

Score: 4.69

American Eagle

Score: 4.21

Paramount Pictures

Score: 3.78

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Univision		35.45
Chivas Regal		20.58
Amazon Music		13.75
Qualcomm		12.45
Delicius		11.87
Houston Livestock Show and Rodeo		9.79
Cafecito		9.68
Suavecito		6.82
Colgate		4.93
BH Cosmetics		4.69
American Eagle		4.21
Paramount Pictures		3.78
GMC		3.72
Nickelodeon		3.33
NARS Cosmetics		3.30
VidaSana		2.95
LEGOLAND		2.89
Great Wall		2.83
shein		2.78
FashionNova		2.73
Spotify Music		2.48
Mitsubishi		2.45
SheInside		2.29
Jeep		2.25
Too Faced Cosmetics		2.23
Coachella		2.21
Anastasia Beverly Hills		2.18
Microsoft		2.14
Cadillac		2.04
Bellagio		2.02
Fenty beauty		1.97
Los Angeles Lakers		1.93
Sprite		1.92
Forever 21		1.91
Transformers		1.89
Herbalife		1.88
Pandora		1.87
NYX Cosmetics		1.86
Chevrolet		1.82
Sephora		1.79
Target		1.66
Universal		1.61
Dodge		1.60
Walt Disney		1.55
Huda Beauty		1.51
Ferrero		1.42
MAC Cosmetics		1.42
Urban Decay Cosmetics		1.41
Rolex		1.41
Costco		1.38

Official Profiles

Artist: Julión Álvarez y su Norteño Banda

Date Range: 2025-09-10 → 2025-09-10

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Julión Álvarez y su Norteño Banda today. Use the controls to highlight stations with the most or least airtime.