Julián Mercado

Julián Mercado — latin artist from MX.

Julian Mercado is a talented young composer and singer of Regional Mexican music in the Sierreño style. His unique compositions have resonated with artists…

Influence: 54.72% Fanbase: 28.42% Trending: 67.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 94.71% • Very Strong

As of 2025-09-09

510,758

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:10 UTC

Genres

latinnuevo regional mexicanocorridonortenoregional mexicancorridos alternativosmusica mexicanalatinregional mexican musicinstrumentalsierreno

Biography

Julian Mercado is a talented young composer and singer of Regional Mexican music in the Sierreño style. His unique compositions have resonated with artists like Regulo Caro, Grupo Voz de Mando, and Gerardo Ortiz, leading to several successful hits. Hailing from Caborca, Sonora, the singer-songwriter has amassed over 2 million monthly listeners across various platforms, captivating audiences in Mexico and the United States with his Sierreño music.

His latest hit, "Ahí les encargo," a duet with Edgardo Núñez, demonstrates Mercado's crossover appeal. Collaborating with artists such as Luis R. Conriquez and El Fantasma, Mercado is part of Kartel Music, an independent record label founded by Alfredo and Leo. Kartel Music aims to unite artists from different genres, transcending borders through a shared musical vision.

Top Brand Affinities

Report Date: 2025-09-09

Julián Mercado engages 18-24 & 25-34 audiences with repeatable results in MEXICO, UNITED STATES, GUATEMALA. The fan base skews heavily male (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (63,200 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Univision, Warner Music, Live Nation, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Julián Mercado score 1.39% — Moderate bucket.

Brand: UnivisionBrand: Warner MusicBrand: Live Nation

Followers:510,758

Engagements:7,100

Rate:1.4%

Posts:2,514

Avg Likes:6,481

Avg Comments:113

Avg Views:66,554

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 510,758 · Engagements 7,100 · Rate 1.4% Posts 2,514 · Views 66,554 · Avg Likes 6,481 · Avg Comments 113 · Avg Views 66,554	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 35-44: 7% 13-17: 6%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	MEXICO (70%) UNITED STATES (25%) GUATEMALA (1%) COLOMBIA (1%) DOMINICAN REPUBLIC (1%)	Top regions: MEXICO (70%), UNITED STATES (25%), GUATEMALA (1%)
Platform Engagement	Instagram: 2,256 avg likes/post · Tiktok: 63,200 avg views/post · Youtube: 3,354 avg views/post	Best reach: Tiktok 63,200 avg views; best engagement: Tiktok 4,121 avg likes

Top Brand Affinities

Univision

Score: 94.71

Warner Music

Score: 51.46

Live Nation

Score: 27.45

Amazon Music

Score: 21.72

Tagaz

Score: 17.83

Armani Exchange

Score: 11.04

GMC

Score: 10.74

Suavecito

Score: 8.81

Bud Light

Score: 7.68

Andis

Score: 7.00

Cafecito

Score: 5.00

Ferragamo

Score: 4.82

Brand	Category	Score
Univision		94.71
Warner Music		51.46
Live Nation		27.45
Amazon Music		21.72
Tagaz		17.83
Armani Exchange		11.04
GMC		10.74
Suavecito		8.81
Bud Light		7.68
Andis		7.00
Cafecito		5.00
Ferragamo		4.82
Spotify Music		4.81
Steve Madden		4.77
iHeartRadio Music Awards		4.57
Paramount Pictures		4.28
Chevrolet		4.12
Dodge		4.01
Microsoft		3.99
Barber Shop Connect		3.72
Pandora		3.35
Jeep		3.32
Coachella		3.12
Los Angeles Lakers		2.84
Bellagio		2.69
Ford		2.60
Walmart		2.50
Mitsubishi		2.48
Dolce & Gabbana		2.45
Timberland		2.24
Versace		2.16
Budweiser		1.93
McLaren		1.90
Jaguar		1.89
NFL		1.83
Chipotle Mexican Grill		1.77
Chrysler		1.75
Guess		1.74
Balenciaga		1.68
Anastasia Beverly Hills		1.63
Cadillac		1.61
shein		1.61
Call of Duty		1.53
UFC		1.53
Nissan		1.42
Universal		1.37
Rolex		1.35
Louis Vuitton		1.34
Tesla Motors		1.31
Lamborghini		1.31