Julia Michaels Brand Affinity ranks highest Warner Music at 22.12% . Very Strong. Score DMDB 69.59% | Fanbase 65.20%

Julia Michaels — pop artist from US.

Julia Michaels, born Julia Carin Cavazos in Davenport, Iowa in 1993, is a singer-songwriter known for her work in R&B-inflected pop music. Growing up in Santa…

Julia Michaels

Superstar

Country: US | Gender: female | Artist ID: 11e81bd2-c8bd-2504-a206-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popindie cafe popalternativealt zelectronicelectropop

Influential: 69.59% Fanbase: 65.20% Trending: 71.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.12% • Very Strong

As of 2025-09-09

4,559,611

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.59% | Fanbase 65.20% | Trending 71.78% | CAREER STAGE: SUPERSTAR

Biography

Julia Michaels, born Julia Carin Cavazos in Davenport, Iowa in 1993, is a singer-songwriter known for her work in R&B-inflected pop music. Growing up in Santa Clarita, California, Michaels began her music career by collaborating with professional songwriters and composing songs for various artists before transitioning to her own solo career. She gained recognition for her debut solo single "Issues" in 2017, which achieved multi-platinum status in several countries.

Michaels continued to release music, including her debut EP Nervous System and subsequent series of EPs titled Inner Monologue. She received Grammy nominations for Best New Artist and Song of the Year for her work, including collaborations with artists like Clean Bandit and JP Saxe. In 2021, Michaels released her debut full-length album, Not in Chronological Order, featuring production from various industry talents and showcasing her versatile musical style.

Report Date: 2025-09-09

Julia Michaels cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, INDIA, BRAZIL. A heavily female (68%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 25,600 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Warner Music, Nasty Gal, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Julia Michaels score 0.10% — Low bucket.

Brand: Warner MusicBrand: Nasty GalBrand: Amazon Music

Followers:4,559,611

Engagements:4,360

Rate:0.1%

Posts:2,031

Avg Likes:4,291

Avg Comments:66

Avg Views:29,935

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,559,611 · Engagements 4,360 · Rate 0.1% Posts 2,031 · Views 29,935 · Avg Likes 4,291 · Avg Comments 66 · Avg Views 29,935	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 24% 13-17: 11% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (24%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (25%) INDIA (8%) BRAZIL (6%) PHILIPPINES (5%) INDONESIA (5%)	Top regions: UNITED STATES (25%), INDIA (8%), BRAZIL (6%)
Platform Engagement	Instagram: 3,466 avg likes/post · Tiktok: 25,600 avg views/post · Youtube: 4,335 avg views/post	Best reach: Tiktok 25,600 avg views; best engagement: Instagram 3,466 avg likes

Top Brand Affinities

Warner Music

Score: 22.12

Nasty Gal

Score: 14.33

Amazon Music

Score: 11.27

Barbie

Score: 9.02

Free People

Score: 8.73

Glossier

Score: 7.55

Steve Madden

Score: 7.38

American Eagle

Score: 6.86

Gillette

Score: 6.05

ULTA Beauty

Score: 5.83

iHeartRadio Music Awards

Score: 5.81

Coach

Score: 5.45

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Warner Music		22.12
Nasty Gal		14.33
Amazon Music		11.27
Barbie		9.02
Free People		8.73
Glossier		7.55
Steve Madden		7.38
American Eagle		6.86
Gillette		6.05
ULTA Beauty		5.83
iHeartRadio Music Awards		5.81
Coach		5.45
Verizon		5.22
Hot Topic		5.13
Ableton		4.71
NORDSTROM		4.54
OLD NAVY		4.47
Showtime		4.29
Dr. Martens		4.10
Lollapalooza		3.92
Taco Bell		3.84
NBC		3.72
Summit Entertainment		3.57
Abercrombie & Fitch		3.50
Benefit Cosmetics		3.33
Coachella		3.25
Busch		3.21
MTV		3.05
Emporium		2.95
Nickelodeon		2.75
Kylie Cosmetics		2.57
Sunnies Studios		2.57
Hollister Co		2.54
Urban Outfitters		2.53
Spotify Music		2.52
Lush		2.49
AMC		2.47
Urban Decay Cosmetics		2.46
Philips		2.45
Too Faced Cosmetics		2.42
Primark		2.42
Forever 21		2.36
Lululemon Athletica		2.34
Fenty beauty		2.18
musical.ly		2.18
Kodak		2.08
H&M		2.01
Fujifilm		1.97
Calvin Klein		1.93
Polaroid		1.92