Jul Brand Affinity ranks highest Napapijri at 21.69% . Very Strong. Score DMDB 77.72% | Fanbase 75.51%

Jul — pop artist from FR.

French hip-hop artist Jul began his music career in 2007 as a member of the rap collective Ghetto Phénomène alongside collaborators Houari, Bil-K, and Friz…

Jul

Superstar

Country: FR | Gender: male | Artist ID: 11e81bc2-225b-e886-a984-a0369fe50396

Find Artist

Genres

popfrancotonhip-hop & raphip-hop/raprap marseillehip hoptrap

Influential: 77.72% Fanbase: 75.51% Trending: 78.82%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 21.69% • Very Strong

As of 2025-09-09

14,809,237

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.72% | Fanbase 75.51% | Trending 78.82% | CAREER STAGE: SUPERSTAR

Biography

French hip-hop artist Jul began his music career in 2007 as a member of the rap collective Ghetto Phénomène alongside collaborators Houari, Bil-K, and Friz Veazy. After departing from the group in 2009, he honed his craft and signed with Liga One Industry in 2012. Transitioning to a solo career in 2014, Jul quickly gained recognition for his prolific output, releasing three LPs in one year, with one going gold and the other two achieving platinum status. In 2015, he founded his own label, D'or et de Platine, and took creative control of his music, releasing his fourth album, My World, which reached number two in France and went double platinum. Continuing his success, Jul released Emotions in early 2016, showcasing his versatility and collaborative spirit.

Report Date: 2025-09-09

Jul engages 18-24 & 25-34 audiences with repeatable results in FRANCE, ALGERIA, MOROCCO. The fan base skews heavily male (64%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (727,100 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Napapijri, Ricard, Accor Hotels, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jul score 1.01% — Moderate bucket.

Brand: NapapijriBrand: RicardBrand: Accor Hotels

Followers:14,809,237

Engagements:149,411

Rate:1.0%

Posts:412

Avg Likes:143,707

Avg Comments:2,079

Avg Views:1,149,974

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,809,237 · Engagements 149,411 · Rate 1.0% Posts 412 · Views 1,149,974 · Avg Likes 143,707 · Avg Comments 2,079 · Avg Views 1,149,974	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	FRANCE (64%) ALGERIA (11%) MOROCCO (7%) BELGIUM (4%) TUNISIA (2%)	Top regions: FRANCE (64%), ALGERIA (11%), MOROCCO (7%)
Platform Engagement	Instagram: 71,838 avg likes/post · Tiktok: 727,100 avg views/post · Youtube: 422,874 avg views/post	Best reach: Tiktok 727,100 avg views; best engagement: Instagram 71,838 avg likes

Top Brand Affinities

Napapijri

Score: 21.69

Ricard

Score: 17.81

Accor Hotels

Score: 16.72

Dsquared

Score: 15.47

Galeries Lafayette

Score: 15.05

Auchan

Score: 15.00

ESPRIT

Score: 14.92

JACQUEMUS

Score: 13.84

Fred Perry

Score: 13.32

Zalando

Score: 13.21

TOUS

Score: 12.31

Foot Locker

Score: 12.12

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Top Brand Affinities

Brand	Category	Score
Napapijri		21.69
Ricard		17.81
Accor Hotels		16.72
Dsquared		15.47
Galeries Lafayette		15.05
Auchan		15.00
ESPRIT		14.92
JACQUEMUS		13.84
Fred Perry		13.32
Zalando		13.21
TOUS		12.31
Foot Locker		12.12
Sandro		11.01
Lacoste		9.86
Grey Goose		9.00
Stone Island		8.31
Longchamp		8.04
Haribo		5.47
Warner Bros		5.24
BALMAIN		5.19
Kiko		4.77
Stradivarius		4.51
Christian Louboutin		4.34
Rover		3.72
Guess		3.66
Dr. Martens		3.58
Dolce & Gabbana		3.31
Primark		3.20
Kylie Cosmetics		3.04
Fenty beauty		2.94
Puma		2.94
Pull&Bear		2.85
Rolex		2.84
KENZO		2.77
Versace		2.71
The North Face		2.63
Gucci		2.61
ASICS		2.60
Armani		2.56
Cartier		2.55
Garnier		2.53
Bershka		2.52
Too Faced Cosmetics		2.52
Louis Vuitton		2.51
Nike		2.50
GIVENCHY		2.49
KFC		2.46
Peugeot		2.45
Polo Ralph Lauren		2.43
Yamaha		2.36