Juju

Juju — pop artist from DE.

Juju, a German rapper known for her hardcore style, gained recognition both as a solo artist and as part of the duo SXTN. Born Judith Wessendorf in 1992 in…

Influence: 51.24% Fanbase: 36.29% Trending: 58.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

About you • 27.91% • Very Strong

As of 2025-09-09

1,300,923

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:49 UTC

Genres

popgerman pophip-hop & rapfrauenrapgerman hip hop

Biography

Juju, a German rapper known for her hardcore style, gained recognition both as a solo artist and as part of the duo SXTN. Born Judith Wessendorf in 1992 in Berlin to a Moroccan father and German mother, she discovered hip-hop at a young age and began writing and performing her own raps by 14. Juju's career took off with SXTN in 2017, and after the duo's success, she ventured into a solo career with the release of her debut album, Bling Bling, in 2019. The album, which included the hit single "Vermissen" featuring Henning May, quickly climbed the German album charts.

With her roots in a multicultural family and a passion for hip-hop music since her youth, Juju has made a name for herself in the German music scene. As one half of SXTN, she achieved chart success with their debut album in 2017 before transitioning to a solo career. Juju's collaboration with artists like Capital Bra and her own solo releases have solidified her position as a prominent figure in the German rap and hip-hop landscape, showcasing her talent and versatility as an artist.

Top Brand Affinities

Report Date: 2025-09-09

Juju keeps 18-24 & 25-34 audiences engaged throughout GERMANY, AUSTRIA, SWITZERLAND. The composition is heavily male (58%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 2,453,027 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with About you, Alpha Industries, Commerzbank supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Juju score 4.86% — Very Strong bucket.

Brand: About youBrand: Alpha IndustriesBrand: Commerzbank

Followers:1,300,923

Engagements:63,265

Rate:4.9%

Posts:497

Avg Likes:60,760

Avg Comments:2,027

Avg Views:2,453,027

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,300,923 · Engagements 63,265 · Rate 4.9% Posts 497 · Views 2,453,027 · Avg Likes 60,760 · Avg Comments 2,027 · Avg Views 2,453,027	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 8% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	GERMANY (84%) AUSTRIA (5%) SWITZERLAND (3%) SPAIN (2%) POLAND (2%)	Top regions: GERMANY (84%), AUSTRIA (5%), SWITZERLAND (3%)
Platform Engagement	Instagram: 25,960 avg likes/post · Youtube: 2,453,027 avg views/post	Best reach: Youtube 2,453,027 avg views; best engagement: Youtube 34,800 avg likes

Top Brand Affinities

About you

Score: 27.91

Alpha Industries

Score: 27.34

Commerzbank

Score: 27.15

Gamescom

Score: 17.32

Zalando

Score: 16.21

Augustiner Helles

Score: 15.00

Ellesse

Score: 14.22

Nakd

Score: 11.13

Beck`s

Score: 10.20

Braun

Score: 10.15

Champion

Score: 7.63

Stone Island

Score: 6.92

Brand	Category	Score
About you		27.91
Alpha Industries		27.34
Commerzbank		27.15
Gamescom		17.32
Zalando		16.21
Augustiner Helles		15.00
Ellesse		14.22
Nakd		11.13
Beck`s		10.20
Braun		10.15
Champion		7.63
Stone Island		6.92
Lufthansa		6.71
OOTD Magazine		6.34
Lollapalooza		5.19
Pull&Bear		4.63
Calvin Klein		4.59
Opel		4.24
BH Cosmetics		4.19
Hugo Boss		4.16
Superdry		4.03
Urban Outfitters		3.90
Tommy Hilfiger		3.78
Moschino		3.52
Fila		3.34
Daniel Wellington		3.32
Audi		3.29
Hollister Co		3.20
Monster Beverage		3.17
Lacoste		3.12
Nike		2.98
Carhartt		2.97
Ray-Ban		2.92
Rover		2.88
Michael Kors		2.87
Armani		2.84
Polaroid		2.82
Beats Electronics		2.78
Sneakerhead		2.75
Levi's		2.62
Adidas		2.59
Puma		2.58
Mercedes-Benz		2.55
Polo Ralph Lauren		2.54
Dr. Martens		2.52
Red Bull		2.46
ASOS		2.44
Vans		2.41
Topshop		2.36
H&M		2.36