Juice WRLD

Juice WRLD — hip-hop & rap artist from US.

Jarad Higgins, known professionally as Juice WRLD, was a musician born in 1998 in Calumet Park. Influenced by rock music and Chicago drill, he began his music…

Influence: 76.77% Fanbase: 88.21% Trending: 71.05% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Zumiez • 18.45% • Very Strong

As of 2025-10-02

31,441,862

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-07 01:17:31 UTC

Genres

hip-hop & raprapmelodic raphip-hop/rapchicago rapemo raphip hoptrap

Biography

Jarad Higgins, known professionally as Juice WRLD, was a musician born in 1998 in Calumet Park. Influenced by rock music and Chicago drill, he began his music career under the moniker Juice TheKidd before releasing his debut EP Juice WRLD 999 in 2017. His debut album, Goodbye & Good Riddance, featuring hits like "Lucid Dreams (Forget Me)" and "All Girls Are the Same," peaked at number 15 on the Billboard 200 in May 2018. Higgins continued his success with his sophomore album, A Death Race for Love, which reached number one on the Billboard 200 in 2019.

Tragically, on December 8, 2019, Juice WRLD passed away at the age of 21 after suffering a medical emergency at Chicago's Midway International Airport. Despite his untimely death, posthumous releases like Legends Never Die (2020) and Fighting Demons (2021) continued to top the charts. His final studio album, The Party Never Ends, released in November 2024, debuted at number four on the Billboard charts and featured collaborations with notable artists such as Eminem, Fall Out Boy, and Nicki Minaj.

Top Brand Affinities

Report Date: 2025-10-02

Juice WRLD draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (73%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 14,450,000 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Zumiez, True Religion, Palm Angels makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Juice WRLD score 7.19% — Very Strong bucket.

Brand: ZumiezBrand: True ReligionBrand: Palm Angels

Followers:31,441,862

Engagements:2,259,536

Rate:7.2%

Posts:395

Avg Likes:2,046,837

Avg Comments:47,593

Avg Views:18,127,721

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,441,862 · Engagements 2,259,536 · Rate 7.2% Posts 395 · Views 18,127,721 · Avg Likes 2,046,837 · Avg Comments 47,593 · Avg Views 18,127,721	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 25% 13-17: 10% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (41%) UNITED KINGDOM (6%) CANADA (5%) BRAZIL (4%) INDIA (4%)	Top regions: UNITED STATES (41%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 730,793 avg likes/post · Tiktok: 14,450,000 avg views/post · Youtube: 3,677,721 avg views/post	Best reach: Tiktok 14,450,000 avg views; best engagement: Tiktok 1,245,500 avg likes

Top Brand Affinities

Zumiez

Score: 18.45

True Religion

Score: 14.72

Palm Angels

Score: 13.69

Rockstar Games

Score: 9.44

SoundCloud

Score: 7.86

Champion

Score: 7.46

PlayerUnknown's Battlegrounds

Score: 6.16

Kodak

Score: 4.54

Supreme

Score: 4.47

Ableton

Score: 4.38

ESPN

Score: 3.90

Beats Electronics

Score: 3.65

Brand	Category	Score
Zumiez		18.45
True Religion		14.72
Palm Angels		13.69
Rockstar Games		9.44
SoundCloud		7.86
Champion		7.46
PlayerUnknown's Battlegrounds		6.16
Kodak		4.54
Supreme		4.47
Ableton		4.38
ESPN		3.90
Beats Electronics		3.65
Lollapalooza		3.58
Sprite		3.49
Stüssy		3.44
BALMAIN		3.24
Acura		3.08
Hennessy		2.95
NBA		2.90
Versace		2.58
Los Angeles Lakers		2.48
Coachella		2.44
Lululemon Athletica		2.43
Nickelodeon		2.32
Vans		2.32
Ubisoft		2.27
Carhartt		2.26
Spotify Music		2.21
MTV		2.20
New Balance		2.15
Louis Vuitton		2.14
Balenciaga		2.10
Sneakerhead		2.08
Gucci		2.08
Dolce & Gabbana		2.06
NFL		2.00
Walmart		1.98
Grand Theft Auto		1.85
Cartier		1.85
Lacoste		1.80
Xbox		1.79
Nike		1.78
Call of Duty		1.78
Burberry		1.78
Bugatti		1.78
Dodge		1.78
FashionNova		1.72
Hollister Co		1.71
Polo Ralph Lauren		1.68
Jaguar		1.66