Juan Atkins

Juan Atkins — electronic artist from US.

In the early 1980s, Juan Atkins pioneered the influential genre of techno music with his visionary fusion of Parliament funk, Kraftwerk's synth pop, and Alvin…

Influence: 51.42% Fanbase: 26.29% Trending: 63.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 186.73% • Very Strong

As of 2025-09-09

48,286

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:25 UTC

Genres

electronicelectronicmicrohouseelectrominimal technotechnodetroit technodub technodance

Biography

In the early 1980s, Juan Atkins pioneered the influential genre of techno music with his visionary fusion of Parliament funk, Kraftwerk's synth pop, and Alvin Toffler's techno-futurist concepts. Using aliases such as Cybotron, Model 500, and Infiniti, Atkins released classic Detroit techno tracks like "Clear" in 1982 and continued to shape the genre throughout the decade. His work inspired a new wave of techno producers and DJs, solidifying his reputation as the godfather of techno.

Born in Detroit in 1962, Juan Atkins was introduced to synthesizer-driven music by local DJs and began experimenting with electronic sounds in the late '70s. With influences ranging from Kraftwerk to Prince, Atkins quickly became a pioneer in the burgeoning electro and techno scenes. Collaborating with fellow musicians and founding labels like Metroplex Records, Atkins produced groundbreaking tracks like "No UFO's" and "The Chase," defining the moody, machine-driven sound of Detroit techno. His continued innovation and collaborations with artists like Moritz von Oswald have cemented Atkins' legacy as a true innovator in electronic music.

Top Brand Affinities

Report Date: 2025-09-09

Juan Atkins is already in the conversation with 25-34 & 35-44 audiences in FRANCE, UNITED STATES, GERMANY. The audience is heavily male (81%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (3,542 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Allen & Heath, MOOG, Mixcloud points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Juan Atkins score 1.21% — Moderate bucket.

Brand: Allen & HeathBrand: MOOGBrand: Mixcloud

Followers:48,286

Engagements:585

Rate:1.2%

Posts:228

Avg Likes:585

Avg Comments:25

Avg Views:3,542

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 48,286 · Engagements 585 · Rate 1.2% Posts 228 · Views 3,542 · Avg Likes 585 · Avg Comments 25 · Avg Views 3,542	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 35-44: 23% 18-24: 21% 45-64: 9%	Largest: 25-34 (43%); next: 35-44 (23%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	FRANCE (20%) UNITED STATES (20%) GERMANY (9%) UNITED KINGDOM (7%) MEXICO (5%)	Top regions: FRANCE (20%), UNITED STATES (20%), GERMANY (9%)
Platform Engagement	Instagram: 513 avg likes/post · Youtube: 3,542 avg views/post	Best reach: Youtube 3,542 avg views; best engagement: Instagram 513 avg likes

Top Brand Affinities

Allen & Heath

Score: 186.73

MOOG

Score: 151.69

Mixcloud

Score: 147.96

Ableton

Score: 84.93

Pioneer

Score: 64.80

Akai

Score: 64.28

SoundCloud

Score: 25.14

Sennheiser

Score: 19.22

Trancefamily

Score: 17.45

Pro Tools

Score: 15.37

Amazon Music

Score: 11.27

Garnier

Score: 10.73

Brand	Category	Score
Allen & Heath		186.73
MOOG		151.69
Mixcloud		147.96
Ableton		84.93
Pioneer		64.80
Akai		64.28
SoundCloud		25.14
Sennheiser		19.22
Trancefamily		17.45
Pro Tools		15.37
Amazon Music		11.27
Garnier		10.73
Beats Electronics		10.60
Tomorrowland		8.97
Tate Modern		7.05
Spotify Music		6.34
Warner Bros		5.15
Carhartt		4.88
Kickstarter		4.29
Stüssy		4.01
Matrix		3.97
Coachella		3.84
Lollapalooza		3.44
MTV		3.01
Kodak		2.37
Yamaha		2.33
Intel		2.27
Paramount Pictures		2.26
Guinness		2.21
Dr. Martens		2.21
Red Bull		2.20
Jaguar		2.13
Cadillac		2.04
BBC		2.04
Polaroid		1.89
Tesla Motors		1.89
Showtime		1.88
Heineken		1.86
Sneakerhead		1.84
Budweiser		1.73
Fujifilm		1.70
The North Face		1.67
Chrysler		1.65
Aperol		1.62
Star Wars		1.60
ASICS		1.57
Lego		1.54
Supreme		1.51
Nintendo		1.50
Vogue		1.44