JR JR

JR JR — pop artist from US.

Formed in Detroit, Michigan in 2009, Josh Epstein and Daniel Zott came together to create the dynamic duo JR JR, formerly known as Dale Earnhardt Jr Jr.…

Influence: 61.15% Fanbase: 51.22% Trending: 66.12% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shinola • 124.88% • Very Strong

As of 2025-09-08

28,240

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:03:15 UTC

Genres

popindie poptimismindie popshimmer poppopmainstream poprockmodern rockalternativeindie rockalternativebluesstomp and holler

Biography

Formed in Detroit, Michigan in 2009, Josh Epstein and Daniel Zott came together to create the dynamic duo JR JR, formerly known as Dale Earnhardt Jr Jr. Combining their talents as songwriters, singers, multi-instrumentalists, and producers, they have released 4 albums, 5 EPs, and numerous singles, earning critical acclaim and performing at major festivals and TV shows. Their music has been featured in films, TV shows, commercials, and even saw them branching out into acting and sports writing.

JR JR's latest EP, "August and Everything Prior," pays homage to their beginnings with a danceable yet reflective sound. Written solely by Epstein and Zott, the EP showcases their evolution while staying true to their musical roots. With a decade-long career of soundtracking culture and engaging new audiences, JR JR continues to make a mark in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

JR JR has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, MEXICO. A heavily male (57%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 7,397 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Shinola, Live Nation, Warby Parker signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JR JR score 0.91% — Low bucket.

Brand: ShinolaBrand: Live NationBrand: Warby Parker

Followers:28,240

Engagements:258

Rate:0.9%

Posts:1,915

Avg Likes:244

Avg Comments:15

Avg Views:7,397

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,240 · Engagements 258 · Rate 0.9% Posts 1,915 · Views 7,397 · Avg Likes 244 · Avg Comments 15 · Avg Views 7,397	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (45%) BRAZIL (7%) MEXICO (4%) INDIA (4%) CANADA (4%)	Top regions: UNITED STATES (45%), BRAZIL (7%), MEXICO (4%)
Platform Engagement	Instagram: 75 avg likes/post · Youtube: 7,397 avg views/post	Best reach: Youtube 7,397 avg views; best engagement: Youtube 169 avg likes

Top Brand Affinities

Shinola

Score: 124.88

Live Nation

Score: 38.42

Warby Parker

Score: 23.75

Ampeg

Score: 22.54

MOOG

Score: 21.68

bonappetitmag

Score: 14.49

Lollapalooza

Score: 11.24

West Elm

Score: 10.73

Madewell

Score: 9.99

Amazon Music

Score: 9.64

Glossier

Score: 9.60

Delta

Score: 9.08

Brand	Category	Score
Shinola		124.88
Live Nation		38.42
Warby Parker		23.75
Ampeg		22.54
MOOG		21.68
bonappetitmag		14.49
Lollapalooza		11.24
West Elm		10.73
Madewell		9.99
Amazon Music		9.64
Glossier		9.60
Delta		9.08
Kroger		8.86
J.Crew		8.61
Coors		8.60
Pro Tools		7.71
Ableton		7.67
Pontiac		7.65
Verizon		7.61
Coachella		7.40
iHeartRadio Music Awards		6.86
DeLorean Motor Company		6.84
Pacific Northwest Wonderland		6.81
Free People		6.59
Anthropologie		6.36
Paramount Pictures		5.90
Spotify Music		5.79
Taco Bell		5.75
Showtime		5.54
NBC		5.42
Kickstarter		5.42
Walgreens		5.26
Oculus		5.22
Jameson		5.15
NHL		5.14
MTV		5.00
Cadillac		4.95
Carhartt		4.92
Airbnb		4.90
Margaritaville		4.81
NORDSTROM		4.34
The Home Depot		4.32
Bud Light		4.24
Budweiser		4.17
Target		4.05
SoundCloud		3.92
Columbia Pictures		3.83
Shake Shack		3.82
FedEx		3.80
Nickelodeon		3.79