¥ellow Bucks

¥ellow Bucks — hip-hop & rap artist from JP.

¥ellow Bucks, born in 1996 in Takayama City, Gifu Prefecture, began his rap career at 16 as part of the group Young Busta before transitioning to a solo career…

Influence: 49.66% Fanbase: 47.39% Trending: 50.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 28.68% • Very Strong

As of 2025-09-08

411,746

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-09 21:46:12 UTC

Genres

hip-hop & raphip-hop/rapj-rapjapanese trapcontemporary hip hophip hop

Biography

¥ellow Bucks, born in 1996 in Takayama City, Gifu Prefecture, began his rap career at 16 as part of the group Young Busta before transitioning to a solo career after the group disbanded. Immersing himself in the hip-hop culture in the United States at the age of 19 significantly influenced his music, lifestyle, fashion, and the development of his current persona, characterized by exceptional rap skills and a charismatic presence.

Following his victory in the Abema TV show "Rap Star Birth! Season 3" in 2019, ¥ellow Bucks gained widespread attention and promptly released his debut EP "To The Top." Maintaining a consistently high quality in his music releases, he achieved substantial sales with his debut full album "Jungle" in August 2020, collaborating with a range of domestic and international artists. Despite facing challenges in both his music career and personal life from summer to the end of 2021, he used these experiences to strengthen his resolve as an artist, culminating in the completion of his second full album "Ride 4 Life" in July 2022. ¥ellow Bucks continues to embody the "Japanese Hip Hop Dream" as a talented new generation rap star from the Tokai region, proving his worth with each powerful performance.

Top Brand Affinities

Report Date: 2025-09-08

¥ellow Bucks reliably reaches 25-34 & 18-24 audiences in JAPAN, UNITED STATES, TAIWAN. The base is heavily male (60%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (32,659 avg likes per post); Instagram layers on depth and replies. The audience sits near Casetify, Anna Sui, Adidas Y-3, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ¥ellow Bucks score 7.93% — Very Strong bucket.

Brand: CasetifyBrand: Anna SuiBrand: Adidas Y-3

Followers:411,746

Engagements:32,659

Rate:7.9%

Posts:387

Avg Likes:32,659

Avg Comments:81

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 411,746 · Engagements 32,659 · Rate 7.9% Posts 387 · Views 0 · Avg Likes 32,659 · Avg Comments 81 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 38% 13-17: 8% 35-44: 6%	Largest: 25-34 (46%); next: 18-24 (38%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	JAPAN (94%) UNITED STATES (2%) TAIWAN (0%) CANADA (0%) AUSTRALIA (0%)	Top regions: JAPAN (94%), UNITED STATES (2%), TAIWAN (0%)
Platform Engagement	Instagram: 32,659 avg likes/post	best engagement: Instagram 32,659 avg likes

Top Brand Affinities

Casetify

Score: 28.68

Anna Sui

Score: 25.33

Adidas Y-3

Score: 23.84

New Era

Score: 21.83

GENTLE MONSTER

Score: 20.68

Stüssy

Score: 20.68

Atmos

Score: 15.58

Palm Angels

Score: 14.98

Paul Smith

Score: 14.39

Onitsuka Tiger

Score: 13.66

Carhartt

Score: 13.65

Kickstagram

Score: 13.39

Brand	Category	Score
Casetify		28.68
Anna Sui		25.33
Adidas Y-3		23.84
New Era		21.83
GENTLE MONSTER		20.68
Stüssy		20.68
Atmos		15.58
Palm Angels		14.98
Paul Smith		14.39
Onitsuka Tiger		13.66
Carhartt		13.65
Kickstagram		13.39
Vivienne Westwood		13.37
The North Face		13.18
Supreme		12.71
Maison Margiela		12.23
American Eagle		11.43
Dr. Martens		11.23
Arc'teryx		10.89
Acne Studios		10.19
Alexander Wang		9.95
Moncler		8.83
UGG		8.52
Timberland		7.93
UNIQLO		7.62
Champion		7.30
Kappa		6.68
Vans		6.40
Stone Island		6.33
Loewe		6.23
Polo Ralph Lauren		6.22
Gucci		6.09
Converse		5.79
Hurley		5.79
Volcom		5.53
Nike		5.38
Coach		5.35
G-shock		5.31
Costco		5.26
Miu Miu		5.21
Bobbi Brown Cosmetics		5.16
Yves Saint Laurent		5.09
Louis Vuitton		5.06
Bulgari		5.05
Reebok		4.93
Balenciaga		4.91
Sneakerhead		4.90
Hermès		4.87
Shiseido		4.80
Nice Kicks		4.78