JP THE WAVY

JP THE WAVY — hip-hop & rap artist from JP.

JP THE WAVY is a Japanese rapper known for pioneering a new music genre and his fashion-forward style. He gained widespread recognition with the viral hit "Cho…

Influence: 58.02% Fanbase: 44.71% Trending: 64.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Adidas Y-3 • 65.31% • Very Strong

As of 2025-09-11

657,046

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:06:53 UTC

Genres

hip-hop & raphip-hop/rapj-rapjapanese traprapcontemporary hip hophip hop

Biography

JP THE WAVY is a Japanese rapper known for pioneering a new music genre and his fashion-forward style. He gained widespread recognition with the viral hit "Cho Wavy De Gomenne" in 2017, featuring a remix with SALU that has garnered over 22 million views on YouTube.

Having collaborated with notable Japanese artists like Awich and m-flo, as well as international acts from the US, South Korea, and beyond, JP THE WAVY has established himself as a global performer. He has appeared at prestigious events like SXSW 2019 and contributed to the soundtrack of "FAST & FURIOUS 9". Recently, he released a collaborative EP series with American production team Bankroll Got It, featuring artists such as Lil Keed and O.T. Genasis.

Top Brand Affinities

Report Date: 2025-09-11

JP THE WAVY commands interest from 18-24 & 25-34 audiences in JAPAN, UNITED STATES, INDONESIA. With a heavily male (60%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (14,100 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Adidas Y-3, Stüssy, Palm Angels points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist JP THE WAVY score 0.73% — Low bucket.

Brand: Adidas Y-3Brand: StüssyBrand: Palm Angels

Followers:657,046

Engagements:4,777

Rate:0.7%

Posts:605

Avg Likes:4,727

Avg Comments:34

Avg Views:21,912

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 657,046 · Engagements 4,777 · Rate 0.7% Posts 605 · Views 21,912 · Avg Likes 4,727 · Avg Comments 34 · Avg Views 21,912	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 24% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (24%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	JAPAN (46%) UNITED STATES (8%) INDONESIA (6%) THAILAND (4%) TAIWAN (4%)	Top regions: JAPAN (46%), UNITED STATES (8%), INDONESIA (6%)
Platform Engagement	Instagram: 4,139 avg likes/post · Tiktok: 14,100 avg views/post · Youtube: 7,812 avg views/post	Best reach: Tiktok 14,100 avg views; best engagement: Instagram 4,139 avg likes

Top Brand Affinities

Adidas Y-3

Score: 65.31

Stüssy

Score: 32.43

Palm Angels

Score: 30.70

Casetify

Score: 29.23

Maison Margiela

Score: 27.96

Vivienne Westwood

Score: 20.64

Jil Sander

Score: 20.37

Atmos

Score: 19.27

Paul Smith

Score: 18.74

Supreme

Score: 18.25

Isetan

Score: 18.12

New Era

Score: 16.81

Brand	Category	Score
Adidas Y-3		65.31
Stüssy		32.43
Palm Angels		30.70
Casetify		29.23
Maison Margiela		27.96
Vivienne Westwood		20.64
Jil Sander		20.37
Atmos		19.27
Paul Smith		18.74
Supreme		18.25
Isetan		18.12
New Era		16.81
Kickstagram		16.09
The North Face		15.85
Carhartt		15.81
GENTLE MONSTER		15.46
Dr. Martens		15.44
Acne Studios		14.67
True Religion		13.59
Kappa		13.25
Alexander Wang		12.98
Mixcloud		12.64
Arc'teryx		12.40
Jean Paul Gaultier		11.98
Stone Island		11.82
Bim		11.46
A.P.C.		10.36
Bottega Veneta		10.25
Champion		9.35
Marni		9.03
UNIQLO		9.01
Moncler		8.94
Vans		8.88
Lanvin		8.45
Timberland		8.42
Balenciaga		8.25
Coach		8.09
Loewe		8.08
Converse		7.83
Polo Ralph Lauren		7.25
UGG		7.22
American Eagle		7.02
Clarks		6.87
Sneaker News		6.74
Gucci		6.64
Reebok		6.37
JACQUEMUS		6.37
Volcom		6.18
Yves Saint Laurent		6.02
G-shock		5.90