Joywave
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
193,171
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:10 UTC
Genres
Biography
Joywave stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily male (63%), and content lands hardest on Tiktok, where posts average 898 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Arctic Fox hair Color, Lollapalooza, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Joywave a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 193,171 · Engagements 1,373 · Rate 0.7% Posts 5,570 · Views 1,235 · Avg Likes 1,359 · Avg Comments 28 · Avg Views 1,235 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 32% 35-44: 10% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (32%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (47%) BRAZIL (7%) UNITED KINGDOM (4%) CANADA (4%) MEXICO (3%) |
Top regions: UNITED STATES (47%), BRAZIL (7%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 1,235 avg likes/post · Tiktok: 898 avg views/post · Youtube: 337 avg views/post | Best reach: Tiktok 898 avg views; best engagement: Instagram 1,235 avg likes |
Top Brand Affinities
Live Nation
Arctic Fox hair Color
Lollapalooza
Pro Tools
Verizon
iHeartRadio Music Awards
Amway
Xerox
Taco Bell
Ableton
Coachella
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Live Nation | 36.21 | |
| Arctic Fox hair Color | 20.95 | |
| Lollapalooza | 10.01 | |
| Pro Tools | 9.31 | |
| Verizon | 7.95 | |
| iHeartRadio Music Awards | 7.82 | |
| Amway | 7.24 | |
| Xerox | 7.14 | |
| Taco Bell | 6.98 | |
| Ableton | 6.91 | |
| Coachella | 6.86 | |
| Hot Topic | 6.30 | |
| Coors | 5.86 | |
| Kodak | 5.77 | |
| Paramount Pictures | 5.49 | |
| Margaritaville | 5.29 | |
| Pacific Northwest Wonderland | 5.24 | |
| Busch | 5.22 | |
| Free People | 5.13 | |
| Spotify Music | 4.88 | |
| Kroger | 4.82 | |
| Gillette | 4.75 | |
| Dr. Martens | 4.66 | |
| Kickstarter | 4.55 | |
| NHL | 4.54 | |
| Heinz | 4.53 | |
| Urban Outfitters | 4.47 | |
| Showtime | 4.42 | |
| Columbia Pictures | 4.21 | |
| Target | 4.01 | |
| Fallout | 3.87 | |
| Chipotle Mexican Grill | 3.87 | |
| SoundCloud | 3.84 | |
| Comedy Central | 3.70 | |
| Budweiser | 3.67 | |
| Oculus | 3.65 | |
| Dunkin' Donuts | 3.54 | |
| Polaroid | 3.52 | |
| American Eagle | 3.49 | |
| Pfizer | 3.40 | |
| PetSmart | 3.35 | |
| Cartoon Network | 3.34 | |
| Fujifilm | 3.23 | |
| Nickelodeon | 3.21 | |
| Prismacolor | 3.18 | |
| Pepsi | 3.12 | |
| MTV | 3.09 | |
| Chrysler | 3.03 | |
| AMC | 3.00 | |
| Airbnb | 3.00 |
Official Profiles
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LoginArtist: Joywave
The map shows every radio station that aired Joywave today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-18)
Total: 1,969,008
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,167,275 | 59.28% |
| [+] |
Last.fm |
526,598 | 26.74% |
| [+] |
Yandex |
275,135 | 13.97% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
