Joyous Celebration Brand Affinity ranks highest Standard Bank at 327.96% . Very Strong. Score DMDB 58.39% | Fanbase 49.23%

Joyous Celebration — pop artist from ZA.

For 28 years, Joyous Celebration has been a prominent musical ensemble known for their uplifting music and talent incubation. The group has launched successful…

Joyous Celebration

Recognizable

Country: ZA | Artist ID: 11e81bba-ae7f-bce6-849b-a0369fe50396

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Genres

popsouth african popafricanafro soulsouth african choralspiritualsnaija worshipchristianworld worshipsouth african gospelhaitian gospelchristian music

Influential: 58.39% Fanbase: 49.23% Trending: 62.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 327.96% • Very Strong

As of 2025-09-09

471,846

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.39% | Fanbase 49.23% | Trending 62.97% | CAREER STAGE: MAINSTREAM

Biography

For 28 years, Joyous Celebration has been a prominent musical ensemble known for their uplifting music and talent incubation. The group has launched successful careers for artists like Ntokozo Mbambo, Nqubeko Mbatha, and William Sejake. Their annual releases and sold-out live performances have become a staple of the South African Easter tradition, drawing a diverse audience that includes political figures and cultural icons. Joyous Celebration's blend of original compositions, traditional hymns, and vibrant vocals has solidified their reputation as a unique and engaging musical entity, appealing to audiences of all ages.

Report Date: 2025-09-09

Joyous Celebration stands out with 25-34 & 18-24 audiences across SOUTH AFRICA, TANZANIA, GHANA. The profile is heavily male (62%), and content lands hardest on Youtube, where posts average 12,220 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Standard Bank, Woolworths, Ted Baker, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Joyous Celebration a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joyous Celebration score 0.14% — Low bucket.

Brand: Standard BankBrand: WoolworthsBrand: Ted Baker

Followers:471,846

Engagements:683

Rate:0.1%

Posts:14,495

Avg Likes:677

Avg Comments:15

Avg Views:12,220

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 471,846 · Engagements 683 · Rate 0.1% Posts 14,495 · Views 12,220 · Avg Likes 677 · Avg Comments 15 · Avg Views 12,220	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 34% 35-44: 10% 45-64: 6%	Largest: 25-34 (49%); next: 18-24 (34%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	SOUTH AFRICA (68%) TANZANIA (8%) GHANA (4%) ZIMBABWE (3%) BOTSWANA (3%)	Top regions: SOUTH AFRICA (68%), TANZANIA (8%), GHANA (4%)
Platform Engagement	Instagram: 587 avg likes/post · Youtube: 12,220 avg views/post	Best reach: Youtube 12,220 avg views; best engagement: Instagram 587 avg likes

Top Brand Affinities

Standard Bank

Score: 327.96

Woolworths

Score: 42.26

Ted Baker

Score: 18.11

Colgate

Score: 7.68

Herbalife

Score: 6.32

Hennessy

Score: 3.68

Nivea

Score: 3.63

shein

Score: 2.63

SheInside

Score: 2.26

H&M

Score: 2.25

Versace

Score: 1.79

Paramount Pictures

Score: 1.72

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Top Brand Affinities

Brand	Category	Score
Standard Bank		327.96
Woolworths		42.26
Ted Baker		18.11
Colgate		7.68
Herbalife		6.32
Hennessy		3.68
Nivea		3.63
shein		2.63
SheInside		2.26
H&M		2.25
Versace		1.79
Paramount Pictures		1.72
New Balance		1.61
KFC		1.55
Zara		1.41
Vogue		1.36
SoundCloud		1.32
Puma		1.31
Huawei		1.31
Louis Vuitton		1.19
Coca-Cola		1.19
Calvin Klein		1.04
McDonald's		1.03
Maybelline		1.03
Spotify Music		1.03
FashionNova		1.02
Levi's		0.92
Yamaha		0.84
Google		0.83
Toyota		0.81
musical.ly		0.77
Beats Electronics		0.73
Converse		0.71
Ray-Ban		0.66
Prada		0.64
Nike		0.62
Vans		0.59
Mercedes-Benz		0.56
Christian Dior		0.56
Gucci		0.53
Amazon		0.50
MAC Cosmetics		0.47
BMW		0.47
Samsung Group		0.47
Adidas		0.46
Canon		0.40
Marvel Entertainment		0.40
Marvel		0.38
Apple		0.36
Volkswagen		0.36