Joyner Lucas

Joyner Lucas — hip-hop & rap artist from US.

Joyner Lucas is a Grammy-nominated hip-hop artist, entertainer, actor, and entrepreneur known for his platinum and gold projects and singles, including “ISIS,”…

Influence: 21.21% Fanbase: 63.64% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 12.65% • Very Strong

As of 2025-09-09

10,619,603

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 05:33:43 UTC

Genres

hip-hop & rappop rapraphip-hop/rapboston hip hopcontemporary hip hophip hop

Biography

Joyner Lucas is a Grammy-nominated hip-hop artist, entertainer, actor, and entrepreneur known for his platinum and gold projects and singles, including “ISIS,” “I’m Not Racist,” “Ramen & OJ,” “ADHD,” and “Your Heart.” In 2017, his single “I’m Not Racist” garnered critical acclaim, earning him his first Grammy nomination for “Best Music Video” and another nomination for “Best Rap Song” for “Lucky You,” his collaboration with Eminem.

In March 2020, Joyner released his debut studio album, ADHD, which debuted in the Top-10 of the Billboard 200, received RIAA gold certification, and sparked discussions on mental health in the music industry. His sophomore studio album, Not Now I’m Busy, was released in March 2024, further solidifying his impact as an independent artist.

Top Brand Affinities

Report Date: 2025-09-09

Joyner Lucas is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (201,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Palm Angels, Amazon Music, SoundCloud points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joyner Lucas score 0.76% — Low bucket.

Brand: Palm AngelsBrand: Amazon MusicBrand: SoundCloud

Followers:10,619,603

Engagements:81,090

Rate:0.8%

Posts:269

Avg Likes:77,037

Avg Comments:2,643

Avg Views:401,985

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,619,603 · Engagements 81,090 · Rate 0.8% Posts 269 · Views 401,985 · Avg Likes 77,037 · Avg Comments 2,643 · Avg Views 401,985	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 35-44: 7% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 25% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (7%) CANADA (5%) INDIA (4%) NIGERIA (3%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (7%), CANADA (5%)
Platform Engagement	Instagram: 57,593 avg likes/post · Tiktok: 201,000 avg views/post · Youtube: 200,985 avg views/post	Best reach: Tiktok 201,000 avg views; best engagement: Instagram 57,593 avg likes

Top Brand Affinities

Palm Angels

Score: 12.65

Amazon Music

Score: 7.78

SoundCloud

Score: 7.56

iHeartRadio Music Awards

Score: 6.72

Beats Electronics

Score: 5.87

ESPN

Score: 5.39

Champion

Score: 5.08

Hennessy

Score: 5.07

Los Angeles Lakers

Score: 4.39

NBA

Score: 4.37

Sneakerhead

Score: 4.37

FashionNova

Score: 4.36

Brand	Category	Score
Palm Angels		12.65
Amazon Music		7.78
SoundCloud		7.56
iHeartRadio Music Awards		6.72
Beats Electronics		5.87
ESPN		5.39
Champion		5.08
Hennessy		5.07
Los Angeles Lakers		4.39
NBA		4.37
Sneakerhead		4.37
FashionNova		4.36
Bud Light		4.28
NFL		4.08
Acura		4.07
Kodak		3.87
Spotify Music		3.67
MTV		3.51
Mortal Kombat		3.42
Barber Shop Connect		3.09
Comedy Central		3.08
Timberland		3.04
UFC		2.99
Fenty beauty		2.98
Nickelodeon		2.98
Supreme		2.90
ASOS		2.71
Dodge		2.71
WWE		2.63
Urban Outfitters		2.53
Under Armour		2.47
Scion		2.46
NBC		2.43
Rolls-Royce		2.42
Fendi		2.39
Victoria's Secret		2.37
Christian Louboutin		2.37
Call of Duty		2.35
Polo Ralph Lauren		2.33
Versace		2.31
Budweiser		2.24
Gymshark		2.18
Ubisoft		2.16
Xbox		2.13
Puma		2.13
Dolce & Gabbana		2.11
H&M		2.09
Walmart		2.08
Nike		2.00
Cadillac		1.96