Joyce Santana
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
155,036
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 11:06:41 UTC
Genres
Biography
Joyce Santana cuts through with 18-24 & 25-34 audiences and consistency across COLOMBIA, MEXICO, UNITED STATES. A heavily male (83%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 15,042 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with La Perla, Univision, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 155,036 · Engagements 1,950 · Rate 1.3% Posts 68 · Views 15,042 · Avg Likes 1,940 · Avg Comments 58 · Avg Views 15,042 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 24% 13-17: 7% 35-44: 3% |
Largest: 18-24 (66%); next: 25-34 (24%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
COLOMBIA (18%) MEXICO (14%) UNITED STATES (13%) VENEZUELA (10%) CHILE (10%) |
Top regions: COLOMBIA (18%), MEXICO (14%), UNITED STATES (13%) |
| Platform Engagement | Instagram: 1,536 avg likes/post · Youtube: 15,042 avg views/post | Best reach: Youtube 15,042 avg views; best engagement: Instagram 1,536 avg likes |
Top Brand Affinities
La Perla
Univision
Amazon Music
Andis
New Era
Pro Tools
Champion
Barber Shop Connect
American Airlines
SoundCloud
Movistar
Maybach
| Brand | Category | Score |
|---|---|---|
| La Perla | 42.44 | |
| Univision | 28.19 | |
| Amazon Music | 15.58 | |
| Andis | 13.40 | |
| New Era | 12.75 | |
| Pro Tools | 11.81 | |
| Champion | 9.50 | |
| Barber Shop Connect | 9.49 | |
| American Airlines | 9.07 | |
| SoundCloud | 8.46 | |
| Movistar | 7.62 | |
| Maybach | 7.42 | |
| Pioneer | 6.87 | |
| Ableton | 6.70 | |
| Spotify Music | 6.10 | |
| Beats Electronics | 5.52 | |
| Kappa | 5.44 | |
| BaByliss | 5.43 | |
| Suavecito | 5.29 | |
| Amway | 4.91 | |
| Supreme | 4.75 | |
| Los Angeles Lakers | 4.23 | |
| Hennessy | 3.81 | |
| Acura | 3.73 | |
| Bacardi | 3.61 | |
| Stüssy | 3.48 | |
| Gatorade | 3.46 | |
| Timberland | 3.26 | |
| Lacoste | 3.06 | |
| Sneakerhead | 3.03 | |
| Versace | 2.93 | |
| Bugatti | 2.82 | |
| Carhartt | 2.67 | |
| Urban Outfitters | 2.63 | |
| Sony | 2.61 | |
| Forever 21 | 2.52 | |
| Busch | 2.48 | |
| NBA | 2.38 | |
| Puma | 2.35 | |
| Sprite | 2.32 | |
| Cafecito | 2.16 | |
| Lollapalooza | 2.12 | |
| Vans | 2.08 | |
| Nike | 2.08 | |
| Scion | 2.08 | |
| Tomorrowland | 2.03 | |
| shein | 1.95 | |
| Pandora | 1.90 | |
| Guess | 1.89 | |
| Heineken | 1.85 |
Official Profiles
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LoginArtist: Joyce Santana
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
