Joy Williams
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
126,284
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:48 UTC
Genres
Biography
Joy Williams reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily female (68%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (116,693 avg views per post); Youtube layers on depth and replies. The audience sits near Warby Parker, Live Nation, West Elm, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 126,284 · Engagements 3,205 · Rate 2.5% Posts 825 · Views 116,693 · Avg Likes 3,154 · Avg Comments 120 · Avg Views 116,693 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 34% 35-44: 10% 45-64: 7% |
Largest: 18-24 (44%); next: 25-34 (34%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED STATES (42%) BRAZIL (8%) UNITED KINGDOM (8%) CANADA (4%) ARGENTINA (3%) |
Top regions: UNITED STATES (42%), BRAZIL (8%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 1,261 avg likes/post · Youtube: 116,693 avg views/post | Best reach: Youtube 116,693 avg views; best engagement: Youtube 1,893 avg likes |
Top Brand Affinities
Warby Parker
Live Nation
West Elm
Madewell
Pro Tools
Anthropologie
Kroger
Target
Lowe's
Sennheiser
Free People
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 24.89 | |
| Live Nation | 22.64 | |
| West Elm | 12.48 | |
| Madewell | 10.89 | |
| Pro Tools | 10.87 | |
| Anthropologie | 10.82 | |
| Kroger | 9.48 | |
| Target | 9.23 | |
| Lowe's | 9.03 | |
| Sennheiser | 8.89 | |
| Free People | 8.85 | |
| Amazon Music | 8.81 | |
| Houston Livestock Show and Rodeo | 8.34 | |
| Chick-fil-A | 7.82 | |
| OLD NAVY | 7.61 | |
| J.Crew | 7.50 | |
| Delta | 7.42 | |
| Pacific Northwest Wonderland | 7.24 | |
| iHeartRadio Music Awards | 7.06 | |
| Publix | 7.05 | |
| NBC | 6.57 | |
| T.J. Maxx | 6.32 | |
| MamaBear | 6.28 | |
| The Home Depot | 5.77 | |
| Margaritaville | 5.45 | |
| Verizon | 5.44 | |
| Airbnb | 4.90 | |
| HomeGoods | 4.66 | |
| Coors | 4.62 | |
| Spotify Music | 4.40 | |
| Paramount Pictures | 4.18 | |
| Busch | 4.16 | |
| Holden | 4.11 | |
| Pfizer | 4.07 | |
| Showtime | 3.86 | |
| American Eagle | 3.84 | |
| ABC | 3.67 | |
| Costco | 3.66 | |
| Kickstarter | 3.65 | |
| Carhartt | 3.54 | |
| Sunnies Studios | 3.51 | |
| NORDSTROM | 3.42 | |
| Babybump | 3.41 | |
| Columbia Pictures | 3.39 | |
| Preloved | 3.37 | |
| ESPN | 3.36 | |
| Urban Outfitters | 3.35 | |
| Walmart | 3.01 | |
| Coachella | 2.99 | |
| Lululemon Athletica | 2.91 |
Official Profiles
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LoginArtist: Joy Williams
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
