Joy Division Brand Affinity ranks highest Ampeg at 25.32% . Very Strong. Score DMDB 68.66% | Fanbase 60.42%

Joy Division — rock artist from GB.

Formed in England after the punk movement, Joy Division emerged as a pioneering force in post-punk, focusing on mood and expression rather than anger and…

Joy Division

Recognizable

Country: GB | Artist ID: 11e81bc3-c3b5-374a-bd8b-a0369fe50396

Find Artist

Genres

rockrockart rocknew wavepost-punkpunk rockalternativealternative rockalternativeeuropeanmadchesterpunkuk post-punk

Influential: 68.66% Fanbase: 60.42% Trending: 72.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 25.32% • Very Strong

As of 2025-09-09

784,742

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.66% | Fanbase 60.42% | Trending 72.78% | CAREER STAGE: MAINSTREAM

Biography

Formed in England after the punk movement, Joy Division emerged as a pioneering force in post-punk, focusing on mood and expression rather than anger and energy. The band's evolution from raw punk to incorporating synthesizers and haunting melodies set the stage for the melancholic alternative music of the 1980s. Founded in 1976 by Bernard Albrecht, Peter Hook, Ian Curtis, and Steve Brotherdale, the group transitioned to Joy Division in late 1977, drawing inspiration from Karol Cetinsky's novel, The House of Dolls.

Joy Division's debut album, Unknown Pleasures, released in July 1979 on Factory Records, garnered critical acclaim and chart success. Tragically, lead vocalist Ian Curtis's untimely death in May 1980 marked the end of the band. Following Curtis's passing, remaining members Bernard Sumner, Peter Hook, and Stephen Morris formed New Order in 1980. Joy Division's legacy continued with posthumous releases and reissues, solidifying their influence on the alternative music scene.

Report Date: 2025-09-09

Joy Division resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, MEXICO. With a heavily male (70%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (501,390 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ampeg, Fred Perry, MOOG makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joy Division score 2.21% — Strong bucket.

Brand: AmpegBrand: Fred PerryBrand: MOOG

Followers:784,742

Engagements:17,353

Rate:2.2%

Posts:214

Avg Likes:16,912

Avg Comments:458

Avg Views:501,390

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 784,742 · Engagements 17,353 · Rate 2.2% Posts 214 · Views 501,390 · Avg Likes 16,912 · Avg Comments 458 · Avg Views 501,390	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 35% 35-44: 17% 45-64: 9%	Largest: 25-34 (35%); next: 18-24 (35%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (19%) BRAZIL (15%) MEXICO (7%) ITALY (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (19%), BRAZIL (15%), MEXICO (7%)
Platform Engagement	Instagram: 9,494 avg likes/post · Youtube: 501,390 avg views/post	Best reach: Youtube 501,390 avg views; best engagement: Instagram 9,494 avg likes

Top Brand Affinities

Ampeg

Score: 25.32

Fred Perry

Score: 16.13

MOOG

Score: 15.84

Mixcloud

Score: 13.61

Metal Gear Solid

Score: 12.32

DeLorean Motor Company

Score: 7.67

Dr. Martens

Score: 7.45

Stone Island

Score: 6.58

Tate Modern

Score: 6.40

Vivienne Westwood

Score: 6.31

Lollapalooza

Score: 5.05

Warner Bros

Score: 4.91

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Ampeg		25.32
Fred Perry		16.13
MOOG		15.84
Mixcloud		13.61
Metal Gear Solid		12.32
DeLorean Motor Company		7.67
Dr. Martens		7.45
Stone Island		6.58
Tate Modern		6.40
Vivienne Westwood		6.31
Lollapalooza		5.05
Warner Bros		4.91
Movistar		4.72
Resident Evil		4.71
Sega		4.68
Columbia Pictures		4.47
Kodak		4.34
Pilsner Urquell		4.28
Leica		3.94
MTV		3.89
Spotify Music		3.66
BBC		3.57
Comedy Central		3.22
Polaroid		3.05
Matrix		2.99
Gundam		2.91
Star Wars		2.90
Guinness		2.87
SoundCloud		2.81
Prismacolor		2.54
Paramount Pictures		2.50
Snoopy And The Peanuts Gang		2.50
Carhartt		2.49
Fujifilm		2.47
Vans		2.26
Nintendo		2.25
Nickelodeon		2.22
HBO		2.20
Pixar		2.08
Jaguar		2.07
Showtime		2.03
AMC		1.95
Pepsi		1.87
DC Entertainment		1.84
Lego		1.84
Converse		1.78
Coachella		1.77
Jack Daniels		1.76
Budweiser		1.71
Universal		1.69