Joy Denalane
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
134,242
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:09:21 UTC
Genres
Biography
Joy Denalane is a clear fit for 25-34 & 18-24 audiences with strength across GERMANY, SOUTH AFRICA, UNITED STATES. The audience is female-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (5,361 avg views per post); Instagram builds the community layer. Affinity data highlights Commerzbank, KaDeWe, Edeka, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 134,242 · Engagements 2,358 · Rate 1.8% Posts 2,398 · Views 10,452 · Avg Likes 2,315 · Avg Comments 71 · Avg Views 10,452 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 27% 35-44: 18% 45-64: 12% |
Largest: 25-34 (39%); next: 18-24 (27%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
GERMANY (46%) SOUTH AFRICA (17%) UNITED STATES (12%) BRAZIL (5%) AUSTRIA (4%) |
Top regions: GERMANY (46%), SOUTH AFRICA (17%), UNITED STATES (12%) |
| Platform Engagement | Instagram: 1,918 avg likes/post · Tiktok: 5,361 avg views/post · Youtube: 5,091 avg views/post | Best reach: Tiktok 5,361 avg views; best engagement: Instagram 1,918 avg likes |
Top Brand Affinities
Commerzbank
KaDeWe
Edeka
Freeletics
Westwing
Augustiner Helles
Zalando
PowerFood
Hummel
Lufthansa
Schutz
Beck`s
| Brand | Category | Score |
|---|---|---|
| Commerzbank | 39.40 | |
| KaDeWe | 31.99 | |
| Edeka | 29.38 | |
| Freeletics | 26.32 | |
| Westwing | 24.96 | |
| Augustiner Helles | 21.49 | |
| Zalando | 19.09 | |
| PowerFood | 16.83 | |
| Hummel | 15.77 | |
| Lufthansa | 14.60 | |
| Schutz | 14.23 | |
| Beck`s | 12.87 | |
| Amazon Music | 11.44 | |
| Marc O'Polo | 11.00 | |
| ESPRIT | 10.98 | |
| Braun | 10.65 | |
| Zimmermann | 10.55 | |
| Acne Studios | 9.55 | |
| Lidl | 9.06 | |
| Paulaner | 8.85 | |
| Thermomix | 8.31 | |
| KARL LAGERFELD | 8.06 | |
| H&M Home | 7.81 | |
| New Era | 7.81 | |
| Lollapalooza | 6.95 | |
| PLAYMOBIL | 6.53 | |
| Heinz | 6.30 | |
| Carhartt | 6.14 | |
| Aperol | 5.62 | |
| Beats Electronics | 5.42 | |
| Leica | 5.06 | |
| ALDI | 5.02 | |
| essie | 4.80 | |
| Ableton | 4.79 | |
| Babybump | 4.75 | |
| IKEA | 4.60 | |
| ASOS | 4.46 | |
| Haribo | 4.29 | |
| Nice Kicks | 4.17 | |
| Hugo Boss | 4.14 | |
| ASICS | 4.10 | |
| Polaroid | 4.00 | |
| Lindt | 3.86 | |
| Sneakerhead | 3.76 | |
| Campari | 3.63 | |
| Spotify Music | 3.62 | |
| MTV | 3.56 | |
| Busch | 3.49 | |
| Opel | 3.46 | |
| Ray-Ban | 3.42 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-20)
Total: 424,701
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
241,915 | 56.96% |
| [+] |
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152,246 | 35.85% |
| [+] |
|
30,324 | 7.14% |
| [+] |
|
113 | 0.03% |
| [+] |
|
103 | 0.02% |
| [+] |
|
0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















