Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-19
15,172,390
Social Media Followers
As of 2025-10-19
00:00:00
Hours Airplay
2025-12-29 09:44:12 UTC
Genres
Biography
Joy draws 25-34 & 18-24 audiences and holds attention in EGYPT, SOUTH KOREA, INDONESIA. The skew is heavily female (72%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,750,000 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Style Nanda, GENTLE MONSTER, Coach makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,172,390 · Engagements 355,461 · Rate 2.3% Posts 1,480 · Views 2,071,463 · Avg Likes 347,707 · Avg Comments 1,970 · Avg Views 2,071,463 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 66% 18-24: 25% 35-44: 6% 13-17: 2% |
Largest: 25-34 (66%); next: 18-24 (25%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
EGYPT (23%) SOUTH KOREA (15%) INDONESIA (11%) PHILIPPINES (11%) UNITED STATES (10%) |
Top regions: EGYPT (23%), SOUTH KOREA (15%), INDONESIA (11%) |
| Platform Engagement | Instagram: 139,822 avg likes/post · Tiktok: 1,750,000 avg views/post · Youtube: 321,463 avg views/post | Best reach: Tiktok 1,750,000 avg views; best engagement: Tiktok 204,150 avg likes |
Top Brand Affinities
Style Nanda
GENTLE MONSTER
Coach
Innisfree
UGG
Miu Miu
Tiffany
Jollibee
Tesco
Pizza Hut
Fujifilm
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Style Nanda | 15.92 | |
| GENTLE MONSTER | 14.49 | |
| Coach | 6.20 | |
| Innisfree | 5.27 | |
| UGG | 4.12 | |
| Miu Miu | 3.79 | |
| Tiffany | 3.37 | |
| Jollibee | 3.28 | |
| Tesco | 2.85 | |
| Pizza Hut | 2.76 | |
| Fujifilm | 2.67 | |
| Dr. Martens | 2.51 | |
| Sunnies Studios | 2.39 | |
| New Balance | 2.33 | |
| Snoopy And The Peanuts Gang | 2.33 | |
| Tiffany & Co | 2.07 | |
| Polaroid | 1.95 | |
| LEGOLAND | 1.92 | |
| Lush | 1.91 | |
| KFC | 1.86 | |
| League of Legends | 1.73 | |
| Starbucks | 1.73 | |
| Forever 21 | 1.66 | |
| Polo Ralph Lauren | 1.65 | |
| UNIQLO | 1.65 | |
| Bershka | 1.64 | |
| Yves Saint Laurent | 1.59 | |
| KitKat | 1.55 | |
| H&M | 1.48 | |
| Hyundai | 1.44 | |
| Michael Kors | 1.41 | |
| Converse | 1.37 | |
| Pokemon Go | 1.36 | |
| Pixar | 1.34 | |
| CBS Television Studios | 1.31 | |
| Walt Disney | 1.31 | |
| shein | 1.27 | |
| Snapseed | 1.24 | |
| Christian Dior | 1.18 | |
| Coachella | 1.18 | |
| CBS | 1.16 | |
| Costco | 1.08 | |
| Sony | 1.04 | |
| Supreme | 1.02 | |
| SheInside | 0.99 | |
| Zara | 0.98 | |
| OREO | 0.98 | |
| Universal | 0.98 | |
| Pepsi | 0.97 | |
| Adobe | 0.92 |
Official Profiles
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LoginArtist: Joy
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
