Jowell & Randy Brand Affinity ranks highest Univision at 16.52% . Very Strong. Score DMDB 64.31% | Fanbase 58.99%

Jowell & Randy — hip-hop & rap artist from PR.

Jowell & Randy, a Puerto Rican reggaetón duo, formed in 2001 after Jowell proposed the idea during a boxing match. In 2006, they joined reggaetón supergroup…

Jowell & Randy

Recognizable

Country: PR | Artist ID: 11e81bd1-b3ca-bfcc-857c-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonreggaeton flowperreourbano latino

Influential: 64.31% Fanbase: 58.99% Trending: 66.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 16.52% • Very Strong

As of 2025-09-09

4,679,156

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.31% | Fanbase 58.99% | Trending 66.97% | CAREER STAGE: MAINSTREAM

Biography

Jowell & Randy, a Puerto Rican reggaetón duo, formed in 2001 after Jowell proposed the idea during a boxing match. In 2006, they joined reggaetón supergroup Casa de Leones, which released an album reaching No. 3 on Billboard’s Top Latin Albums chart. The group's reworked version of "No Te Veo" achieved success, earning an ASCAP Latin Music Award in 2008. In 2011, Jowell & Randy made history as the first reggaetón artists to tour Australia. Their collaboration with Colombian artist J Balvin on the track "Bonita" in 2017 garnered international success, achieving Diamond and Platinum certifications in Mexico and Spain. Their 2020 album, Viva el Perreo, debuted at No. 5 on Billboard’s Top Latin Albums chart, continuing their streak of Top 10 hits.

Report Date: 2025-09-09

Jowell & Randy maintains consistent pull among 18-24 & 25-34 audiences across COLOMBIA, UNITED STATES, ARGENTINA. The audience leans heavily male (69%), so brand cues around style and status perform well. The clearest reach is on Youtube with 192,036 avg views per post; Instagram functions as the community touchpoint. Affinity with Univision, Movistar, Suavecito makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jowell & Randy score 0.22% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Suavecito

Followers:4,679,156

Engagements:10,195

Rate:0.2%

Posts:1,407

Avg Likes:10,058

Avg Comments:238

Avg Views:259,936

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,679,156 · Engagements 10,195 · Rate 0.2% Posts 1,407 · Views 259,936 · Avg Likes 10,058 · Avg Comments 238 · Avg Views 259,936	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 28% 13-17: 6% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (28%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	COLOMBIA (14%) UNITED STATES (11%) ARGENTINA (11%) MEXICO (9%) DOMINICAN REPUBLIC (8%)	Top regions: COLOMBIA (14%), UNITED STATES (11%), ARGENTINA (11%)
Platform Engagement	Instagram: 6,416 avg likes/post · Tiktok: 67,900 avg views/post · Youtube: 192,036 avg views/post	Best reach: Youtube 192,036 avg views; best engagement: Instagram 6,416 avg likes

Top Brand Affinities

Univision

Score: 16.52

Movistar

Score: 13.36

Suavecito

Score: 11.87

Pioneer

Score: 9.90

Amazon Music

Score: 8.10

American Airlines

Score: 5.61

Pull&Bear

Score: 4.23

Barber Shop Connect

Score: 4.07

Amway

Score: 3.97

VidaSana

Score: 3.86

Gatorade

Score: 3.48

Urban Outfitters

Score: 3.05

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Top Brand Affinities

Brand	Category	Score
Univision		16.52
Movistar		13.36
Suavecito		11.87
Pioneer		9.90
Amazon Music		8.10
American Airlines		5.61
Pull&Bear		4.23
Barber Shop Connect		4.07
Amway		3.97
VidaSana		3.86
Gatorade		3.48
Urban Outfitters		3.05
Colgate		2.97
Bacardi		2.96
Stradivarius		2.79
Uber		2.70
Cafecito		2.60
Beats Electronics		2.58
Bugatti		2.51
Tomorrowland		2.45
Forever 21		2.40
Bershka		2.34
MTV		2.13
Mitsubishi Motors		2.08
Spotify Music		2.06
musical.ly		2.05
Coachella		1.98
SoundCloud		1.97
Fenty beauty		1.82
Dolce & Gabbana		1.79
Mitsubishi		1.66
Ducati		1.60
Versace		1.51
Guess		1.47
New Balance		1.46
Sony		1.41
Herbalife		1.41
FIFA		1.41
shein		1.40
Sneakerhead		1.34
NBA		1.33
Calvin Klein		1.33
Universal		1.31
Los Angeles Lakers		1.29
Maybelline		1.29
Red Bull		1.27
Yamaha		1.25
NYX Cosmetics		1.25
Lamborghini		1.24
Sephora		1.23