Jowell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,361,741
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:41 UTC
Genres
Biography
Jowell has momentum with 25-34 & 18-24 audiences—particularly in COLOMBIA, UNITED STATES, CHILE. A heavily male (60%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 4,815 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with La Perla, Univision, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,361,741 · Engagements 4,815 · Rate 0.2% Posts 12,719 · Views 0 · Avg Likes 4,815 · Avg Comments 108 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 37% 35-44: 10% 13-17: 3% |
Largest: 25-34 (48%); next: 18-24 (37%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
COLOMBIA (18%) UNITED STATES (18%) CHILE (11%) DOMINICAN REPUBLIC (7%) MEXICO (7%) |
Top regions: COLOMBIA (18%), UNITED STATES (18%), CHILE (11%) |
| Platform Engagement | Instagram: 4,815 avg likes/post | best engagement: Instagram 4,815 avg likes |
Top Brand Affinities
La Perla
Univision
Amazon Music
Houston Livestock Show and Rodeo
Movistar
Andis
Amway
Pioneer
Barber Shop Connect
Suavecito
Smirnoff
American Airlines
| Brand | Category | Score |
|---|---|---|
| La Perla | 32.85 | |
| Univision | 14.92 | |
| Amazon Music | 9.63 | |
| Houston Livestock Show and Rodeo | 9.49 | |
| Movistar | 9.36 | |
| Andis | 6.93 | |
| Amway | 6.50 | |
| Pioneer | 5.45 | |
| Barber Shop Connect | 5.26 | |
| Suavecito | 5.16 | |
| Smirnoff | 4.70 | |
| American Airlines | 4.61 | |
| iHeartRadio Music Awards | 4.14 | |
| Bacardi | 3.17 | |
| Cafecito | 3.13 | |
| ESPN | 2.90 | |
| Los Angeles Lakers | 2.80 | |
| VidaSana | 2.76 | |
| Timberland | 2.55 | |
| FIFA | 2.48 | |
| FashionNova | 2.45 | |
| Tomorrowland | 2.31 | |
| Beats Electronics | 2.26 | |
| MTV | 2.20 | |
| Sneakerhead | 2.09 | |
| Sprite | 2.00 | |
| musical.ly | 1.98 | |
| Lamborghini | 1.96 | |
| Spotify Music | 1.91 | |
| Rolex | 1.90 | |
| Heineken | 1.87 | |
| Guess | 1.85 | |
| NBA | 1.74 | |
| Scion | 1.72 | |
| Forever 21 | 1.71 | |
| Lacoste | 1.71 | |
| New Balance | 1.71 | |
| Lexus | 1.69 | |
| shein | 1.64 | |
| Herbalife | 1.62 | |
| Transformers | 1.59 | |
| Bugatti | 1.59 | |
| Reebok | 1.59 | |
| Versace | 1.56 | |
| Pepsi | 1.49 | |
| Hyundai | 1.33 | |
| Adidas | 1.31 | |
| Gymshark | 1.28 | |
| PlayStation | 1.26 | |
| Nike | 1.20 |
Official Profiles
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LoginArtist: Jowell
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
