Jovanotti

Jovanotti — pop artist from IT.

Jovanotti, born Lorenzo Cherubini on September 17, 1966 in Rome, is a prominent figure in Italian pop music. Known for introducing rap, funk, and world music…

Influence: 63.27% Fanbase: 53.27% Trending: 68.28% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Asolo • 28.06% • Very Strong

As of 2025-09-09

4,750,051

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:46 UTC

Genres

poppopitalian popitalian adult popclassic italian popmainstream pop

Biography

Jovanotti, born Lorenzo Cherubini on September 17, 1966 in Rome, is a prominent figure in Italian pop music. Known for introducing rap, funk, and world music to Italian audiences, Jovanotti has penned numerous popular Italian songs over the last two decades. Despite early criticism, he evolved artistically and gained respect within the Italian music scene for his down-to-earth candor and humanitarian work.

Jovanotti's career took off in 1988 with the release of his first album, "Jovanotti for President," which quickly climbed the Italian charts. His subsequent albums, such as "Lorenzo 1994" and "Lorenzo 1997: L'Albero," showcased his musical growth and experimentation with global influences. Throughout his career, Jovanotti has collaborated with various artists, engaged in political activism, and continued to release successful albums, including "Lorenzo 2015 CC." and "Oh, Vita!" produced by Rick Rubin.

Top Brand Affinities

Report Date: 2025-09-09

Jovanotti maintains consistent pull among 18-24 & 25-34 audiences across ITALY, BRAZIL, UNITED STATES. The audience leans heavily male (58%), so brand cues around style and status perform well. The clearest reach is on Youtube with 118,462 avg views per post; Instagram functions as the community touchpoint. Affinity with Asolo, Superga, Elisabetta Franchi makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jovanotti score 0.66% — Low bucket.

Brand: AsoloBrand: SupergaBrand: Elisabetta Franchi

Followers:4,750,051

Engagements:31,314

Rate:0.7%

Posts:11,972

Avg Likes:30,963

Avg Comments:632

Avg Views:139,562

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,750,051 · Engagements 31,314 · Rate 0.7% Posts 11,972 · Views 139,562 · Avg Likes 30,963 · Avg Comments 632 · Avg Views 139,562	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 35% 25-34: 35% 35-44: 17% 45-64: 9%	Largest: 18-24 (35%); next: 25-34 (35%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	ITALY (78%) BRAZIL (3%) UNITED STATES (2%) ARGENTINA (1%) FRANCE (1%)	Top regions: ITALY (78%), BRAZIL (3%), UNITED STATES (2%)
Platform Engagement	Instagram: 28,395 avg likes/post · Tiktok: 21,100 avg views/post · Youtube: 118,462 avg views/post	Best reach: Youtube 118,462 avg views; best engagement: Instagram 28,395 avg likes

Top Brand Affinities

Asolo

Score: 28.06

Superga

Score: 24.86

Elisabetta Franchi

Score: 24.08

Chicco

Score: 21.40

Liu Jo

Score: 20.17

Arezzo

Score: 19.11

Calzedonia

Score: 15.79

Peroni

Score: 15.48

Miele

Score: 15.05

Intimissimi

Score: 14.67

Brunello

Score: 12.53

Campari

Score: 10.87

Brand	Category	Score
Asolo		28.06
Superga		24.86
Elisabetta Franchi		24.08
Chicco		21.40
Liu Jo		20.17
Arezzo		19.11
Calzedonia		15.79
Peroni		15.48
Miele		15.05
Intimissimi		14.67
Brunello		12.53
Campari		10.87
Montecristo		10.32
Selfiegram		10.20
Lavazza		9.30
Alfa Romeo		8.13
Ryanair		7.16
Lidl		6.11
Fiat		5.48
Lindt		5.27
Pizza Lover		4.75
Aperol		4.44
Polaroid		4.16
ABC		3.90
Nespresso		3.89
Harrods		3.82
Dolce & Gabbana		3.81
Ducati		3.64
Martini		3.56
Tiffany		3.55
Daniel Wellington		3.54
Ferrero		3.54
Pantone Inc		3.53
Valentino		3.42
Ferrari		3.14
Nutella		3.03
National Geographic		3.00
Bellagio		2.98
Ray-Ban		2.95
Travelgram		2.91
Moschino		2.90
Stradivarius		2.71
Lego		2.67
Prada		2.58
GoPro		2.54
Guinness		2.39
Montblanc		2.32
Snoopy And The Peanuts Gang		2.27
Fendi		2.16
Universal		2.15