Joshua Hyslop

Joshua Hyslop — pop artist from CA.

Vancouver-based folk-pop artist Joshua Hyslop finds solace and creative release in music, particularly during challenging times marked by anxiety and loss. His…

Influence: 53.15% Fanbase: 29.54% Trending: 64.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 16.19% • Very Strong

As of 2025-09-09

15,178

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:32 UTC

Genres

popacoustic popneo mellowindiecousticaindie poppopamericannew americanafolk & traditionalindie folkindie anthem-folksinger/songwriter

Biography

Vancouver-based folk-pop artist Joshua Hyslop finds solace and creative release in music, particularly during challenging times marked by anxiety and loss. His upcoming fifth album, "Westward," due out on April 22, 2022 via Nettwerk Records, reflects his emotional journey through parenthood, grief, and the pandemic, offering a cathartic listening experience for fans. With a deep connection to his audience through intimate "House Shows" and extensive touring, Joshua has built a loyal following and earned over 300 million global streams. His discography, including acclaimed works like "Where The Mountain Meets the Valley" and "Ash & Stone," showcases his prolific songwriting talent and resonant storytelling, attracting praise from notable publications.

Joshua Hyslop's melodic style and introspective lyrics have drawn comparisons to artists like Roo Panes and Charlie Cunningham, resonating with fans of folk and indie music. His diverse discography, which includes EPs, full-length albums, and a Christmas release, has garnered recognition from outlets such as NPR, American Songwriter, and Exclaim!, solidifying his place in the contemporary folk music scene. With a reputation for heartfelt performances and a gift for connecting with listeners on a personal level, Joshua Hyslop continues to captivate audiences worldwide with his authentic storytelling and musical depth.

Top Brand Affinities

Report Date: 2025-09-09

Joshua Hyslop stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, KENYA. The profile is heavily male (60%), and content lands hardest on Youtube, where posts average 1,691 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Scotiabank, Air Canada, Arc'teryx, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Joshua Hyslop a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joshua Hyslop score 2.02% — Strong bucket.

Brand: ScotiabankBrand: Air CanadaBrand: Arc'teryx

Followers:15,178

Engagements:307

Rate:2.0%

Posts:1,124

Avg Likes:298

Avg Comments:30

Avg Views:2,316

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,178 · Engagements 307 · Rate 2.0% Posts 1,124 · Views 2,316 · Avg Likes 298 · Avg Comments 30 · Avg Views 2,316	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 29% 35-44: 14% 45-64: 10%	Largest: 25-34 (42%); next: 18-24 (29%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (24%) UNITED KINGDOM (11%) KENYA (6%) BRAZIL (5%) CANADA (5%)	Top regions: UNITED STATES (24%), UNITED KINGDOM (11%), KENYA (6%)
Platform Engagement	Instagram: 245 avg likes/post · Tiktok: 625 avg views/post · Youtube: 1,691 avg views/post	Best reach: Youtube 1,691 avg views; best engagement: Instagram 245 avg likes

Top Brand Affinities

Scotiabank

Score: 16.19

Air Canada

Score: 13.57

Arc'teryx

Score: 13.15

Amazon Music

Score: 12.35

Tim Hortons

Score: 10.44

Sennheiser

Score: 8.67

Pacific Northwest Wonderland

Score: 8.01

Pro Tools

Score: 7.41

Kickstarter

Score: 6.37

Spotify Music

Score: 6.24

Anthropologie

Score: 4.79

iHeartRadio Music Awards

Score: 4.76

Brand	Category	Score
Scotiabank		16.19
Air Canada		13.57
Arc'teryx		13.15
Amazon Music		12.35
Tim Hortons		10.44
Sennheiser		8.67
Pacific Northwest Wonderland		8.01
Pro Tools		7.41
Kickstarter		6.37
Spotify Music		6.24
Anthropologie		4.79
iHeartRadio Music Awards		4.76
Ableton		4.58
Pilsner Urquell		4.37
Showtime		4.33
Budweiser		4.17
Costco		4.06
NHL		3.99
Lululemon Athletica		3.61
Urban Outfitters		3.58
NBC		3.19
Paramount Pictures		3.16
Airbnb		3.12
Guinness		3.12
Baileys		2.94
Geocaching		2.84
Polaroid		2.79
Carhartt		2.78
Tinder		2.66
Emporium		2.66
A Game of Tones		2.63
Boeing		2.56
Lollapalooza		2.56
Kodak		2.54
The Olympic Games		2.53
McDonald's		2.41
Sunnies Studios		2.30
Chipotle Mexican Grill		2.25
Fujifilm		2.10
National Geographic		2.10
Levi's		2.08
SoundCloud		2.05
Aperol		2.01
HBO		1.98
The North Face		1.90
BBC		1.90
Lush		1.80
Coachella		1.77
Lego		1.73
Activision Blizzard		1.72