Joshua Bassett
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
5,728,457
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:16:49 UTC
Genres
Biography
Drawing inspiration from personal experiences, [Artist] creates a raw and authentic sound that resonates with listeners. Their music explores themes of love, loss, and self-discovery, showcasing a depth and vulnerability that sets them apart in the music industry.
Joshua Bassett maintains consistent pull among 18-24 & 13-17 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily female (76%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,450,000 avg views per post; Instagram functions as the community touchpoint. Affinity with Sherri Hill, Houston Livestock Show and Rodeo, Brandy Melville makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,728,457 · Engagements 169,419 · Rate 3.0% Posts 678 · Views 1,481,069 · Avg Likes 165,127 · Avg Comments 1,449 · Avg Views 1,481,069 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 13-17: 17% 25-34: 16% 35-44: 2% |
Largest: 18-24 (65%); next: 13-17 (17%) |
| Gender Split |
Female: 76% Male: 24% Non-binary/Other: 0% |
Skews female (76%) |
| Top Countries |
UNITED STATES (37%) BRAZIL (9%) UNITED KINGDOM (6%) INDIA (4%) PHILIPPINES (4%) |
Top regions: UNITED STATES (37%), BRAZIL (9%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 116,406 avg likes/post · Tiktok: 1,450,000 avg views/post · Youtube: 31,069 avg views/post | Best reach: Tiktok 1,450,000 avg views; best engagement: Instagram 116,406 avg likes |
Top Brand Affinities
Sherri Hill
Houston Livestock Show and Rodeo
Brandy Melville
American Eagle
Lollapalooza
Barbie
Coach
JACQUEMUS
Verizon
Movistar
ASOS
Calvin Klein
| Brand | Category | Score |
|---|---|---|
| Sherri Hill | 32.80 | |
| Houston Livestock Show and Rodeo | 9.22 | |
| Brandy Melville | 8.48 | |
| American Eagle | 7.58 | |
| Lollapalooza | 7.03 | |
| Barbie | 6.78 | |
| Coach | 6.07 | |
| JACQUEMUS | 6.04 | |
| Verizon | 5.50 | |
| Movistar | 4.82 | |
| ASOS | 4.71 | |
| Calvin Klein | 4.63 | |
| CBS Television Studios | 4.51 | |
| Pull&Bear | 4.33 | |
| Coachella | 4.14 | |
| Abercrombie & Fitch | 4.04 | |
| Primark | 4.03 | |
| CBS | 3.78 | |
| Gillette | 3.75 | |
| Dr. Martens | 3.66 | |
| Urban Outfitters | 3.61 | |
| OLD NAVY | 3.60 | |
| Walt Disney | 2.85 | |
| Target | 2.85 | |
| shein | 2.82 | |
| NBC | 2.70 | |
| Lacoste | 2.62 | |
| Nickelodeon | 2.57 | |
| Philips | 2.56 | |
| Kylie Cosmetics | 2.49 | |
| Carhartt | 2.49 | |
| Tinder | 2.43 | |
| Hollister Co | 2.36 | |
| Showtime | 2.33 | |
| Polo Ralph Lauren | 2.26 | |
| Lululemon Athletica | 2.24 | |
| SheInside | 2.21 | |
| MTV | 2.15 | |
| Busch | 2.11 | |
| Michael Kors | 2.10 | |
| FashionNova | 2.09 | |
| Tomorrowland | 2.03 | |
| Bershka | 2.03 | |
| Pixar | 1.93 | |
| Paramount Pictures | 1.91 | |
| Forever 21 | 1.86 | |
| Walmart | 1.81 | |
| Dolce & Gabbana | 1.81 | |
| Fenty beauty | 1.81 | |
| The Olympic Games | 1.71 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-09)
Total: 1,581,006
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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1,032,790 | 65.32% |
| [+] |
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345,229 | 21.84% |
| [+] |
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195,416 | 12.36% |
| [+] |
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7,571 | 0.48% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















