Joshua Baraka

Joshua Baraka — r&b, funk & soul artist from UG.

Joshua Baraka is a versatile Ugandan music artist known for his boundary-breaking blend of genres, showcasing a unique style in the contemporary Ugandan music…

Influence: 53.90% Fanbase: 28.35% Trending: 66.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 25.18% • Very Strong

As of 2025-09-08

849,422

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:00:35 UTC

Genres

r&b, funk & soulr&b/soulsoulothersworldwide

Biography

Joshua Baraka is a versatile Ugandan music artist known for his boundary-breaking blend of genres, showcasing a unique style in the contemporary Ugandan music scene. Drawing from a diverse musical background, he excels in songwriting, singing, producing, and playing multiple instruments like piano and guitar. Refusing to be confined by a single genre, Baraka's music reflects his ever-evolving artistic vision, shaping each composition based on his expressive needs at the time. His debut single "Tomorrow" earned widespread acclaim, capturing audiences with his compelling sound.

Inspired by musical icons like Bob Marley, Maurice Kirya, and Cory Henry, Baraka aims to make a positive impact through his music, infusing intentional lyrics and memorable melodies to uplift listeners. His mission is to contribute to a better world through the power of music, leaving a lasting impression with his soulful tunes and thoughtful approach to songwriting.

Top Brand Affinities

Report Date: 2025-09-08

Joshua Baraka keeps 25-34 & 18-24 audiences engaged throughout UGANDA, KENYA, UNITED STATES. The composition is heavily male (77%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 96,100 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Mixcloud, Airtel, Pioneer supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joshua Baraka score 1.96% — Moderate bucket.

Brand: MixcloudBrand: AirtelBrand: Pioneer

Followers:849,422

Engagements:16,630

Rate:2.0%

Posts:1,167

Avg Likes:15,993

Avg Comments:342

Avg Views:103,008

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 849,422 · Engagements 16,630 · Rate 2.0% Posts 1,167 · Views 103,008 · Avg Likes 15,993 · Avg Comments 342 · Avg Views 103,008	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 45% 35-44: 3% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (45%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UGANDA (41%) KENYA (22%) UNITED STATES (16%) UNITED KINGDOM (3%) TANZANIA (3%)	Top regions: UGANDA (41%), KENYA (22%), UNITED STATES (16%)
Platform Engagement	Instagram: 5,253 avg likes/post · Tiktok: 96,100 avg views/post · Youtube: 6,908 avg views/post	Best reach: Tiktok 96,100 avg views; best engagement: Tiktok 10,300 avg likes

Top Brand Affinities

Mixcloud

Score: 25.18

Airtel

Score: 23.28

Pioneer

Score: 12.08

Jameson

Score: 11.63

Johnnie Walker

Score: 9.71

Smirnoff

Score: 9.01

Ableton

Score: 7.76

Fanta

Score: 6.23

Timberland

Score: 5.92

KENZO

Score: 5.42

Hublot

Score: 4.88

Spotify Music

Score: 4.75

Brand	Category	Score
Mixcloud		25.18
Airtel		23.28
Pioneer		12.08
Jameson		11.63
Johnnie Walker		9.71
Smirnoff		9.01
Ableton		7.76
Fanta		6.23
Timberland		5.92
KENZO		5.42
Hublot		4.88
Spotify Music		4.75
SoundCloud		4.37
Rolex		4.24
Hennessy		4.19
BALMAIN		3.87
FashionNova		3.51
Beats Electronics		3.21
Vogue		3.13
Versace		2.62
NBC		2.61
MTV		2.57
Sprite		2.41
Fendi		2.37
Guinness		2.34
Balenciaga		2.28
Paramount Pictures		1.94
Fenty beauty		1.89
Sunnies Studios		1.88
musical.ly		1.85
Dolce & Gabbana		1.85
ASOS		1.79
NBA		1.64
Los Angeles Lakers		1.64
Coca-Cola		1.57
Puma		1.56
FOREX		1.56
Christian Dior		1.49
New Balance		1.47
BBC		1.42
Louis Vuitton		1.40
Adobe		1.39
Supreme		1.37
Gucci		1.36
KFC		1.34
Tesla Motors		1.32
Coachella		1.31
The Olympic Games		1.24
Levi's		1.23
Sony		1.22