Josh Butler

Josh Butler — electronic artist from GB.

Josh Butler's dynamic presence and genre-defying fusion of house and techno have made him a driving force in the electronic music world. As the founder of…

Influence: 55.52% Fanbase: 35.95% Trending: 65.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 164.77% • Very Strong

As of 2025-09-10

59,968

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:48:18 UTC

Genres

electronicdeep groove househousedeep housedisco housedeep disco houseminimal tech houseuk tech housetech houseelectronic

Biography

Josh Butler's dynamic presence and genre-defying fusion of house and techno have made him a driving force in the electronic music world. As the founder of ORIGINS RCRDS, Butler's music is revered by industry heavyweights, showcasing his versatility in crafting both high-energy anthems and deep, dub-infused tracks. Since his breakout hit "Got a Feeling" in 2013, Butler has continued to dominate charts with releases on esteemed labels like Defected and Crosstown Rebels, amassing a devoted global following.

A sought-after DJ, Butler has graced legendary stages at festivals like Glastonbury and clubs such as DC10, sharing decks with icons like Carl Cox. His seamless mixing and innovative sound have solidified his status as a pivotal figure in electronic music. In 2016, Butler launched Origins Rcrds as a platform for his own music and emerging talent, earning critical acclaim and accolades such as DJ Mag's Best Breakthrough Producer. With a recent signing to LGRP management in 2024, Butler is poised for a future filled with new music ventures and collaborations in 2025, ensuring his enduring impact on the global electronic music scene.

Top Brand Affinities

Report Date: 2025-09-10

Josh Butler resonates with 25-34 & 18-24 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, ITALY. The demographic is heavily male (81%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 826 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Allen & Heath, Pioneer maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Josh Butler score 0.62% — Low bucket.

Brand: MixcloudBrand: Allen & HeathBrand: Pioneer

Followers:59,968

Engagements:371

Rate:0.6%

Posts:2,593

Avg Likes:365

Avg Comments:36

Avg Views:826

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 59,968 · Engagements 371 · Rate 0.6% Posts 2,593 · Views 826 · Avg Likes 365 · Avg Comments 36 · Avg Views 826	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 27% 35-44: 24% 45-64: 11%	Largest: 25-34 (35%); next: 18-24 (27%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED KINGDOM (57%) UNITED STATES (12%) ITALY (4%) FRANCE (4%) ARGENTINA (3%)	Top regions: UNITED KINGDOM (57%), UNITED STATES (12%), ITALY (4%)
Platform Engagement	Instagram: 317 avg likes/post · Tiktok: 826 avg views/post	Best reach: Tiktok 826 avg views; best engagement: Instagram 317 avg likes

Top Brand Affinities

Mixcloud

Score: 164.77

Allen & Heath

Score: 162.85

Pioneer

Score: 121.27

Ableton

Score: 80.21

MOOG

Score: 56.38

Trancefamily

Score: 38.94

Sennheiser

Score: 30.07

SoundCloud

Score: 29.43

Akai

Score: 27.15

Tomorrowland

Score: 19.33

Amazon Music

Score: 16.95

Vauxhall

Score: 13.84

Brand	Category	Score
Mixcloud		164.77
Allen & Heath		162.85
Pioneer		121.27
Ableton		80.21
MOOG		56.38
Trancefamily		38.94
Sennheiser		30.07
SoundCloud		29.43
Akai		27.15
Tomorrowland		19.33
Amazon Music		16.95
Vauxhall		13.84
Beats Electronics		10.84
Pro Tools		9.13
Spotify Music		8.65
Carlsberg		7.35
Stüssy		6.64
Coachella		5.23
Bacardi		3.90
Heineken		3.42
Garnier		3.28
Lollapalooza		3.21
Guinness		3.19
BBC		3.13
Red Bull		2.87
ASOS		2.84
Emporium		2.83
Baileys		2.43
Aperol		2.38
Carhartt		2.38
Budweiser		2.37
MTV		2.34
The North Face		2.12
Tesco		2.11
Jack Daniels		2.04
Sunnies Studios		1.99
Ray-Ban		1.95
Ferrari		1.89
Showtime		1.87
Warner Bros		1.76
Versace		1.72
McLaren		1.71
GoPro		1.71
Primark		1.70
Sneakerhead		1.63
New Balance		1.63
musical.ly		1.63
UFC		1.59
Gymshark		1.55
Land Rover		1.53