Josey

Josey — african artist from CI.

Josey, a talented R&B artist hailing from Abidjan, Ivory Coast, draws inspiration from a diverse range of musical genres, blending soul, folk, Afro-zouk, and…

Influence: 52.88% Fanbase: 33.62% Trending: 62.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Carrefour • 26.63% • Very Strong

As of 2025-09-08

3,899,116

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:48 UTC

Genres

africanazontobeats

Biography

Josey, a talented R&B artist hailing from Abidjan, Ivory Coast, draws inspiration from a diverse range of musical genres, blending soul, folk, Afro-zouk, and Congolese rumba influences in her music. Following a successful stint on a TV talent show, she has released hit collaborations like "Chéri[e] Tu Me Saoules" and solo singles such as "On Fait Rien avec Ça" and "Nagniouma." In 2018, she took on a new role as a judge on The Voice Afrique Francophone.

Beginning her musical journey singing in church and later joining a rap group in high school, Josey, formerly known as Josée, gained recognition in 2012 as a runner-up on the TV competition Castel Live Opera. Her breakout moment came with the cover of Delta Groupe's "Sapiou," leading to features on popular tracks like "J'veux M'en Aller" and "Chéri(e) Tu Me Saoules." With a string of successful releases and collaborations, Josey has cemented her status as a rising star in the African music scene.

Top Brand Affinities

Report Date: 2025-09-08

Josey engages 25-34 & 18-24 audiences with repeatable results in FRANCE, UNITED STATES, CôTE D’IVOIRE. The fan base skews male-leaning (55%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (347,746 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Carrefour, Accor Hotels, Kiabi, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Josey score 0.63% — Low bucket.

Brand: CarrefourBrand: Accor HotelsBrand: Kiabi

Followers:3,899,116

Engagements:24,616

Rate:0.6%

Posts:122

Avg Likes:23,751

Avg Comments:1,028

Avg Views:347,746

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,899,116 · Engagements 24,616 · Rate 0.6% Posts 122 · Views 347,746 · Avg Likes 23,751 · Avg Comments 1,028 · Avg Views 347,746	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 37% 35-44: 10% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (37%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	FRANCE (40%) UNITED STATES (12%) CôTE D’IVOIRE (9%) CANADA (4%) BURKINA FASO (4%)	Top regions: FRANCE (40%), UNITED STATES (12%), CôTE D’IVOIRE (9%)
Platform Engagement	Instagram: 13,414 avg likes/post · Youtube: 347,746 avg views/post	Best reach: Youtube 347,746 avg views; best engagement: Instagram 13,414 avg likes

Top Brand Affinities

Carrefour

Score: 26.63

Accor Hotels

Score: 23.05

Kiabi

Score: 20.17

Zalando

Score: 18.21

Jean Paul Gaultier

Score: 16.75

JACQUEMUS

Score: 15.26

Air France

Score: 15.20

MISSGUIDED

Score: 10.55

boohoo

Score: 8.39

Kiko

Score: 7.30

River Island

Score: 6.38

AliExpress

Score: 6.15

Brand	Category	Score
Carrefour		26.63
Accor Hotels		23.05
Kiabi		20.17
Zalando		18.21
Jean Paul Gaultier		16.75
JACQUEMUS		15.26
Air France		15.20
MISSGUIDED		10.55
boohoo		8.39
Kiko		7.30
River Island		6.38
AliExpress		6.15
Pull&Bear		5.61
Emporio Armani		5.34
OOTD Magazine		5.28
Stradivarius		5.19
Dsquared		5.08
Hennessy		4.75
Longchamp		4.62
Versace		4.60
Garnier		4.36
Elle Magazine		4.15
BALMAIN		4.15
KENZO		3.98
Christian Louboutin		3.96
Lacoste		3.94
Colgate		3.80
Fenty beauty		3.52
FashionNova		3.44
Dolce & Gabbana		3.08
Christian Dior		2.95
TOM FORD		2.92
Hermès		2.86
Louis Vuitton		2.74
Rolex		2.72
NYX Cosmetics		2.70
Polo Ralph Lauren		2.59
Gucci		2.39
Balenciaga		2.33
Topshop		2.30
Sephora		2.28
Huda Beauty		2.24
Too Faced Cosmetics		2.21
Fendi		2.19
Vogue		2.19
ASOS		2.19
Lancôme		2.17
Guess		2.10
Dr. Martens		2.05
Maybelline		2.05