José Luis Rodríguez Brand Affinity ranks highest Univision at 45.40% . Very Strong. Score DMDB 57.41% | Fanbase 41.54%

José Luis Rodríguez — pop artist from VE.

Jose Luis Rodríguez, known as El Puma, is a Venezuelan vocalist, actor, and entrepreneur recognized for his contributions to Latin folk music. Over a career…

José Luis Rodríguez

Established

Country: VE | Gender: male | Artist ID: 11e81bcd-1043-1240-acb3-a0369fe50396

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Genres

poplatin poppop romanticopoplatinlatinrancheracancion melodica

Influential: 57.41% Fanbase: 41.54% Trending: 65.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 45.40% • Very Strong

As of 2025-09-09

893,412

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.41% | Fanbase 41.54% | Trending 65.35% | CAREER STAGE: MID_LEVEL

Biography

Jose Luis Rodríguez, known as El Puma, is a Venezuelan vocalist, actor, and entrepreneur recognized for his contributions to Latin folk music. Over a career spanning more than five decades, his tenor voice has produced hits in various genres, with chart success in Latin America and the United States. Rodríguez has also gained acclaim for his acting roles in telenovelas and his entrepreneurial ventures, including the founding of the Venezuelan music video channel Bravo TV, later renamed Puma TV.

Born in Caracas in 1943, Rodríguez overcame early challenges of poverty and lack of formal education to become a prominent figure in the Latin music industry. His career began with notable collaborations and recordings in the 1960s, leading to international success in the 1970s and 1980s. Despite health setbacks, including a diagnosis of pulmonary fibromatosis in 2000, Rodríguez continued to perform, record, and engage in television work. Following a double-lung transplant in 2017, he expressed determination to return to the stage by 2020, showcasing his resilience and enduring passion for music.

Report Date: 2025-09-09

José Luis Rodríguez reliably reaches 25-34 & 35-44 audiences in VENEZUELA, UNITED STATES, ARGENTINA. The base is heavily male (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (59,015 avg views per post); Instagram layers on depth and replies. The audience sits near Univision, Movistar, Cafecito, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist José Luis Rodríguez score 0.29% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Cafecito

Followers:893,412

Engagements:2,624

Rate:0.3%

Posts:1,239

Avg Likes:2,562

Avg Comments:160

Avg Views:59,015

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 893,412 · Engagements 2,624 · Rate 0.3% Posts 1,239 · Views 59,015 · Avg Likes 2,562 · Avg Comments 160 · Avg Views 59,015	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 35-44: 27% 45-64: 23% 18-24: 19%	Largest: 25-34 (29%); next: 35-44 (27%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	VENEZUELA (14%) UNITED STATES (12%) ARGENTINA (9%) PERU (8%) COLOMBIA (8%)	Top regions: VENEZUELA (14%), UNITED STATES (12%), ARGENTINA (9%)
Platform Engagement	Instagram: 1,887 avg likes/post · Youtube: 59,015 avg views/post	Best reach: Youtube 59,015 avg views; best engagement: Instagram 1,887 avg likes

Top Brand Affinities

Univision

Score: 45.40

Movistar

Score: 24.45

Cafecito

Score: 11.94

Iberia

Score: 11.77

VidaSana

Score: 10.05

American Airlines

Score: 9.71

Daewoo

Score: 8.73

LATAM

Score: 8.66

Amazon Music

Score: 8.31

Carolina Herrera

Score: 8.19

Patek Philippe

Score: 4.40

CNN

Score: 4.39

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Top Brand Affinities

Brand	Category	Score
Univision		45.40
Movistar		24.45
Cafecito		11.94
Iberia		11.77
VidaSana		10.05
American Airlines		9.71
Daewoo		8.73
LATAM		8.66
Amazon Music		8.31
Carolina Herrera		8.19
Patek Philippe		4.40
CNN		4.39
NBC		3.57
ESPN		3.13
Herbalife		2.57
Nickelodeon		2.44
Lollapalooza		2.08
Pic Collage		2.02
Ferrero		1.72
Paramount Pictures		1.69
Hyundai		1.69
Pepsi		1.69
Transformers		1.60
Spotify Music		1.41
Tesla Motors		1.33
Sony		1.30
Paypal		1.25
Ferrari		1.23
Walt Disney		1.22
Microsoft		1.21
Airbnb		1.21
FIFA		1.20
Chevrolet		1.15
Los Angeles Lakers		1.14
Guinness		1.14
Heineken		1.11
OREO		1.10
National Geographic		1.08
shein		1.06
Lamborghini		1.05
Pixar		1.04
Marvel		1.04
Mitsubishi		1.03
Nutella		1.02
Universal		1.01
Netflix		0.98
SWAROVSKI		0.95
Ray-Ban		0.94
DC Entertainment		0.94
SheInside		0.92