José José

José José — pop artist from MX.

José José, known as "El Príncipe de la Canción," was a renowned Latin music artist and actor with a career spanning over five decades. Born José Romulo Sosa…

Influence: 72.08% Fanbase: 65.65% Trending: 75.29% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 51.61% • Very Strong

As of 2025-10-02

656,969

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-07 00:48:52 UTC

Genres

poplatin poplatinrancherabolerocancion melodica

Biography

José José, known as "El Príncipe de la Canción," was a renowned Latin music artist and actor with a career spanning over five decades. Born José Romulo Sosa Ortíz in Mexico City, he began his musical journey by learning guitar in his teens and released his first single in 1965. His breakthrough came in 1970 with the song "El Triste," propelling him to stardom across Latin America. José José's discography includes numerous chart-topping hits in various genres, such as rancheras, boleros, and pop, with notable albums like Secretos and Reflexiones achieving multi-platinum status.

In addition to his musical success, José José ventured into acting, starring in films and television shows. He received accolades for his work, including a star on the Hollywood Walk of Fame in 2004. Despite health challenges in his later years, José José continued to release music, with albums like Tenampa and Ranchero showcasing his enduring talent. His legacy lives on through his influence on subsequent generations of musicians. José José passed away in 2019 at the age of 71, leaving behind a rich musical heritage that continues to resonate with audiences worldwide.

Top Brand Affinities

Report Date: 2025-10-02

José José stands out with 18-24 & 25-34 audiences across MEXICO, PERU, UNITED STATES. The profile is heavily male (65%), and content lands hardest on Youtube, where posts average 128,354 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Univision, Sandro, Cafecito, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes José José a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist José José score 5.37% — Very Strong bucket.

Brand: UnivisionBrand: SandroBrand: Cafecito

Followers:656,969

Engagements:35,256

Rate:5.4%

Posts:594

Avg Likes:35,166

Avg Comments:282

Avg Views:128,354

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 656,969 · Engagements 35,256 · Rate 5.4% Posts 594 · Views 128,354 · Avg Likes 35,166 · Avg Comments 282 · Avg Views 128,354	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 35% 35-44: 12% 45-64: 7%	Largest: 18-24 (43%); next: 25-34 (35%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	MEXICO (48%) PERU (11%) UNITED STATES (11%) DOMINICAN REPUBLIC (6%) ECUADOR (5%)	Top regions: MEXICO (48%), PERU (11%), UNITED STATES (11%)
Platform Engagement	Instagram: 33,034 avg likes/post · Youtube: 128,354 avg views/post	Best reach: Youtube 128,354 avg views; best engagement: Instagram 33,034 avg likes

Top Brand Affinities

Univision

Score: 51.61

Sandro

Score: 14.87

Cafecito

Score: 13.56

Suavecito

Score: 6.49

boohoo

Score: 6.46

Coach

Score: 5.82

Movistar

Score: 5.42

Hurley

Score: 5.41

American Airlines

Score: 4.84

VidaSana

Score: 4.52

Pic Collage

Score: 3.45

Dr. Martens

Score: 2.83

Brand	Category	Score
Univision		51.61
Sandro		14.87
Cafecito		13.56
Suavecito		6.49
boohoo		6.46
Coach		5.82
Movistar		5.42
Hurley		5.41
American Airlines		4.84
VidaSana		4.52
Pic Collage		3.45
Dr. Martens		2.83
Ubisoft		2.54
McLaren		2.37
Calvin Klein		2.22
Dodge		2.19
Spotify Music		2.15
Sephora		1.97
Pixar		1.93
Pepsi		1.84
Cadillac		1.82
H&M		1.67
Crocs		1.65
Herbalife		1.63
Mazda		1.53
Guess		1.52
Microsoft		1.52
shein		1.45
Forever 21		1.41
Coca-Cola		1.33
SheInside		1.32
Coachella		1.29
FashionNova		1.24
Mitsubishi		1.23
Marvel		1.23
NFL		1.22
Airbnb		1.19
Anastasia Beverly Hills		1.18
Versace		1.17
Walt Disney		1.13
Lamborghini		1.12
Los Angeles Lakers		1.12
musical.ly		1.10
Star Wars		1.10
FIFA		1.09
Sony		1.09
Walmart		1.07
DC Entertainment		1.07
Nintendo		1.07
Tommy Hilfiger		1.03