José José Brand Affinity ranks highest Univision at 35.55% . Very Strong. Score DMDB 72.08% | Fanbase 65.65%

José José — pop artist from MX.

José José, known as "El Príncipe de la Canción," was a renowned Latin music artist and actor with a career spanning over five decades. Born José Romulo Sosa…

José José

Superstar

Country: MX | Gender: male | Artist ID: 11e81bc1-abf2-dd80-841b-a0369fe50396

Find Artist

Genres

poplatin poplatinrancherabolerocancion melodica

Influential: 72.08% Fanbase: 65.65% Trending: 75.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 35.55% • Very Strong

As of 2025-09-09

655,475

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.08% | Fanbase 65.65% | Trending 75.29% | CAREER STAGE: SUPERSTAR

Biography

José José, known as "El Príncipe de la Canción," was a renowned Latin music artist and actor with a career spanning over five decades. Born José Romulo Sosa Ortíz in Mexico City, he began his musical journey by learning guitar in his teens and released his first single in 1965. His breakthrough came in 1970 with the song "El Triste," propelling him to stardom across Latin America. José José's discography includes numerous chart-topping hits in various genres, such as rancheras, boleros, and pop, with notable albums like Secretos and Reflexiones achieving multi-platinum status.

In addition to his musical success, José José ventured into acting, starring in films and television shows. He received accolades for his work, including a star on the Hollywood Walk of Fame in 2004. Despite health challenges in his later years, José José continued to release music, with albums like Tenampa and Ranchero showcasing his enduring talent. His legacy lives on through his influence on subsequent generations of musicians. José José passed away in 2019 at the age of 71, leaving behind a rich musical heritage that continues to resonate with audiences worldwide.

Report Date: 2025-09-09

José José stands out with 18-24 & 25-34 audiences across MEXICO, PERU, UNITED STATES. The profile is heavily male (66%), and content lands hardest on Youtube, where posts average 128,354 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Univision, Sandro, Cafecito, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes José José a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist José José score 5.34% — Very Strong bucket.

Brand: UnivisionBrand: SandroBrand: Cafecito

Followers:655,475

Engagements:34,980

Rate:5.3%

Posts:594

Avg Likes:34,890

Avg Comments:284

Avg Views:128,354

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 655,475 · Engagements 34,980 · Rate 5.3% Posts 594 · Views 128,354 · Avg Likes 34,890 · Avg Comments 284 · Avg Views 128,354	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 36% 35-44: 13% 45-64: 6%	Largest: 18-24 (42%); next: 25-34 (36%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	MEXICO (45%) PERU (12%) UNITED STATES (11%) COLOMBIA (6%) DOMINICAN REPUBLIC (6%)	Top regions: MEXICO (45%), PERU (12%), UNITED STATES (11%)
Platform Engagement	Instagram: 32,758 avg likes/post · Youtube: 128,354 avg views/post	Best reach: Youtube 128,354 avg views; best engagement: Instagram 32,758 avg likes

Top Brand Affinities

Univision

Score: 35.55

Sandro

Score: 14.88

Cafecito

Score: 12.59

boohoo

Score: 6.40

Movistar

Score: 6.26

Suavecito

Score: 5.86

Coach

Score: 5.84

Hurley

Score: 5.34

VidaSana

Score: 5.01

Iberostar Hotels & Resorts

Score: 4.24

Colgate

Score: 3.14

Bacardi

Score: 3.13

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Top Brand Affinities

Brand	Category	Score
Univision		35.55
Sandro		14.88
Cafecito		12.59
boohoo		6.40
Movistar		6.26
Suavecito		5.86
Coach		5.84
Hurley		5.34
VidaSana		5.01
Iberostar Hotels & Resorts		4.24
Colgate		3.14
Bacardi		3.13
Dr. Martens		2.82
Columbia Pictures		2.72
Ubisoft		2.52
McLaren		2.36
Pepsi		2.21
Dodge		2.19
Coachella		2.11
Pixar		2.02
Spotify Music		1.99
Snoopy And The Peanuts Gang		1.90
Bellagio		1.87
Cadillac		1.80
H&M		1.66
Microsoft		1.53
Mazda		1.53
Tesla Motors		1.49
Urban Decay Cosmetics		1.46
Pandora		1.46
Walmart		1.41
Coca-Cola		1.36
Anastasia Beverly Hills		1.35
Chipotle Mexican Grill		1.34
Ferrari		1.30
Tarte Cosmetics		1.29
DC Entertainment		1.28
NYX Cosmetics		1.28
Guess		1.27
Netflix		1.19
Costco		1.18
Airbnb		1.18
Huawei		1.17
Marvel		1.15
Walt Disney		1.14
Star Wars		1.11
L'Oréal Paris		1.09
shein		1.08
SheInside		1.03
Tommy Hilfiger		1.02