José González Brand Affinity ranks highest MOOG at 21.30% . Very Strong. Score DMDB 66.40% | Fanbase 59.68%

José González — pop artist from SE.

Swedish singer/songwriter José González, born on July 31, 1978, in Gothenburg, Sweden, gained national success in the early 2000s as a solo artist and as a…

José González

Recognizable

Country: SE | Gender: male | Artist ID: 11e81bbb-0b5f-ccf8-b620-a0369fe50396

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Genres

popneo mellowswedish indie popgothenburg indiebluesstomp and hollerfolk & traditionalindie folkswedish singer-songwriterswedish indie folk

Influential: 66.40% Fanbase: 59.68% Trending: 69.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 21.30% • Very Strong

As of 2025-09-09

183,520

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.40% | Fanbase 59.68% | Trending 69.76% | CAREER STAGE: MAINSTREAM

Biography

Swedish singer/songwriter José González, born on July 31, 1978, in Gothenburg, Sweden, gained national success in the early 2000s as a solo artist and as a member of the indie rock band Junip. Influenced by diverse genres, González's music features classical guitar picking and soothing vocals. His albums, including In Our Nature (2007) and Vestiges & Claws (2015), garnered critical acclaim, with his latest release, Local Valley (2021), further solidifying his understated yet resonant style.

In addition to his solo work, González collaborated with various artists and projects, such as the Göteborg String Theory project and his band Junip. His music, often described as cinematic, found success in film, notably in The Secret Life of Walter Mitty (2013). González's discography showcases his evolution as an artist, with his latest endeavors including the EP José González & the Brite Lites at Svenska Grammofonstudion and the Deluxe edition of Local Valley featuring remixes by electronic artists.

Report Date: 2025-09-09

José González keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, CANADA. The composition is heavily male (57%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 29,964,764 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with MOOG, Sennheiser, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist José González score 59.79% — Very Strong bucket.

Brand: MOOGBrand: SennheiserBrand: Ableton

Followers:183,520

Engagements:109,722

Rate:59.8%

Posts:870

Avg Likes:107,348

Avg Comments:4,719

Avg Views:29,968,469

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 183,520 · Engagements 109,722 · Rate 59.8% Posts 870 · Views 29,968,469 · Avg Likes 107,348 · Avg Comments 4,719 · Avg Views 29,968,469	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 40% 35-44: 10% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (40%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (15%) BRAZIL (10%) CANADA (5%) UNITED KINGDOM (5%) SPAIN (4%)	Top regions: UNITED STATES (15%), BRAZIL (10%), CANADA (5%)
Platform Engagement	Instagram: 836 avg likes/post · Tiktok: 3,705 avg views/post · Youtube: 29,964,764 avg views/post	Best reach: Youtube 29,964,764 avg views; best engagement: Youtube 106,360 avg likes

Top Brand Affinities

MOOG

Score: 21.30

Sennheiser

Score: 9.14

Ableton

Score: 9.07

Pro Tools

Score: 8.17

Amazon Music

Score: 7.74

Lollapalooza

Score: 7.42

Movistar

Score: 6.74

Tate Modern

Score: 6.29

Spotify Music

Score: 5.95

Kodak

Score: 5.29

Pacific Northwest Wonderland

Score: 4.87

Leica

Score: 4.82

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Top Brand Affinities

Brand	Category	Score
MOOG		21.30
Sennheiser		9.14
Ableton		9.07
Pro Tools		8.17
Amazon Music		7.74
Lollapalooza		7.42
Movistar		6.74
Tate Modern		6.29
Spotify Music		5.95
Kodak		5.29
Pacific Northwest Wonderland		4.87
Leica		4.82
Kickstarter		4.48
Fujifilm		3.98
Olympus		3.95
Airbnb		3.78
Polaroid		3.64
Paramount Pictures		3.60
Summit Entertainment		3.45
Coachella		3.27
SoundCloud		3.17
Cafecito		2.88
Guinness		2.79
Carhartt		2.69
Aperol		2.69
Columbia Pictures		2.63
Pantone Inc		2.48
Montblanc		2.41
Warner Bros		2.35
National Geographic		2.28
Faber-Castell		2.26
A Game of Tones		2.22
Dr. Martens		2.10
HBO		2.02
Tinder		1.96
Beats Electronics		1.96
Showtime		1.93
The North Face		1.88
Snoopy And The Peanuts Gang		1.87
Lush		1.81
Adobe		1.78
Sunnies Studios		1.74
Pixar		1.72
Lego		1.66
Budweiser		1.64
Nikon		1.62
IKEA		1.61
Star Wars		1.60
GoPro		1.60
Bellagio		1.59