Jorma Kaukonen

Jorma Kaukonen

Country: US | Gender: male

Influence: 51.33% Fanbase: 19.98% Trending: 67.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

31,700

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-30 09:18:59 UTC

Genres

countrycountry rockrockroots rockrockfolk rockblues rockbluespiedmont bluescountry blues

Biography

Jorma Kaukonen, a Grammy-winning American guitarist and Rock & Roll Hall of Famer, gained fame as a founding member of Jefferson Airplane and Hot Tuna. Known for his influential fingerstyle guitar method rooted in blues and folk, he has released solo albums consistently since the late 1970s, including River of Time (2009) and The River Flows (2021). Born in Washington, D.C., Kaukonen's distinctive guitar-playing was crucial to Jefferson Airplane's sound, and he formed Hot Tuna with bassist Jack Casady after the band split in 1973.

Throughout the years, Kaukonen continued to collaborate with various artists, releasing acclaimed albums under Red House Records, such as Stars in My Crown (2007) and Ain't in No Hurry (2015). Remaining active in the music scene, he is also a sought-after guitar instructor, operating his own guitar camp. Kaukonen's musical journey from the '60s to the present day showcases his enduring influence and dedication to his craft.

Jorma Kaukonen Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Jorma Kaukonen connects with 45-64 & 35-44 audiences and shows durable traction across UNITED STATES, CANADA, ITALY. With a heavily male (84%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 6,278 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Jorma Kaukonen moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Jorma Kaukonen score 1.07%Moderate bucket.
Followers:31,700
Engagements:338
Rate:1.1%
Posts:286
Views:6,278
Avg Likes:289
Avg Comments:56
Avg Views:6,278

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 31,700 · Engagements 338 · Rate 1.1%
Posts 286 · Views 6,278 · Avg Likes 289 · Avg Comments 56 · Avg Views 6,278
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 59%
35-44: 19%
25-34: 13%
18-24: 7%
Largest: 45-64 (59%); next: 35-44 (19%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries UNITED STATES (72%)
CANADA (4%)
ITALY (3%)
UNITED KINGDOM (3%)
GERMANY (2%)
Top regions: UNITED STATES (72%), CANADA (4%), ITALY (3%)
Platform Engagement Youtube: 6,278 avg views/post Best reach: Youtube 6,278 avg views; best engagement: Youtube 289 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Jorma Kaukonen

Date Range: 2025-12-30 → 2025-12-30
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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