Jorge Rivera-Herrans

Jorge Rivera-Herrans — soundtrack, stage & screen artist from PR.

Hailing from Dorado, Puerto Rico, Jorge Miguel Rivera-Herrans, known as "Jay," is a storytelling artist with a unique songwriting style. Drawing inspiration…

Influence: 60.40% Fanbase: 41.78% Trending: 69.71% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Alex and Ani • 31.45% • Very Strong

As of 2025-09-22

4,114,489

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-12-07 10:09:33 UTC

Genres

soundtrack, stage & screensoundtrack

Biography

Hailing from Dorado, Puerto Rico, Jorge Miguel Rivera-Herrans, known as "Jay," is a storytelling artist with a unique songwriting style. Drawing inspiration from unconventional sources like video games and animation, he crafts narratives that mirror the immersive and larger-than-life qualities found in these mediums. Jorge's work caters to a diverse audience, reflecting his non-traditional approach to music creation.

Top Brand Affinities

Report Date: 2025-09-22

Jorge Rivera-Herrans commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (64%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (974,750 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Alex and Ani, SpeedPaint, Dragon Age points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jorge Rivera-Herrans score 9.30% — Very Strong bucket.

Brand: Alex and AniBrand: SpeedPaintBrand: Dragon Age

Followers:4,114,489

Engagements:382,842

Rate:9.3%

Posts:2,279

Avg Likes:340,332

Avg Comments:3,779

Avg Views:1,095,669

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,114,489 · Engagements 382,842 · Rate 9.3% Posts 2,279 · Views 1,095,669 · Avg Likes 340,332 · Avg Comments 3,779 · Avg Views 1,095,669	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 10% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (5%) CANADA (5%) BRAZIL (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (5%), CANADA (5%)
Platform Engagement	Instagram: 84,881 avg likes/post · Tiktok: 974,750 avg views/post · Youtube: 120,919 avg views/post	Best reach: Tiktok 974,750 avg views; best engagement: Tiktok 234,100 avg likes

Top Brand Affinities

Alex and Ani

Score: 31.45

SpeedPaint

Score: 28.50

Dragon Age

Score: 27.01

Lollapalooza

Score: 24.88

O'Neill

Score: 22.39

Persona 5

Score: 20.62

Five Nights at Freddy's

Score: 20.39

Seagate

Score: 16.70

Amazon Music

Score: 14.24

Perrier

Score: 13.90

J.Crew

Score: 13.80

Life Is Strange

Score: 12.44

Brand	Category	Score
Alex and Ani		31.45
SpeedPaint		28.50
Dragon Age		27.01
Lollapalooza		24.88
O'Neill		22.39
Persona 5		20.62
Five Nights at Freddy's		20.39
Seagate		16.70
Amazon Music		14.24
Perrier		13.90
J.Crew		13.80
Life Is Strange		12.44
Monster High		11.91
DreamWorks		11.02
Busch		8.34
Anthropologie		8.32
Abercrombie & Fitch		7.88
Verizon		7.86
American Eagle		7.84
Urban Outfitters		7.14
Cartoon Network		6.89
DeviantArt		6.83
Hot Topic		6.39
Final Fantasy		6.38
RedBubble		6.22
Prismacolor		6.22
League of Legends		6.16
Free People		6.12
Coachella		5.97
Kroger		5.86
Gillette		5.75
Showtime		5.49
Chipotle Mexican Grill		5.46
Steve Madden		5.31
Margaritaville		5.26
Chick-fil-A		5.21
Guinness		4.74
NBC		4.65
Amway		4.57
ESPN		4.39
Chrysler		4.36
Costco		4.23
CBS		4.10
Heinz		4.09
CBS Television Studios		3.93
Bacardi		3.90
The Witcher		3.90
BBC		3.81
Crocs		3.66
Fallout		3.59