Jorge Celedón Brand Affinity ranks highest Bodytech at 20.48% . Very Strong. Score DMDB 59.95% | Fanbase 50.48%

Jorge Celedón — pop artist from CO.

Jorge Celedón, born on March 4, 1968, in Villanueva, La Guajira, Colombia, is a prominent figure in the vallenato genre. His musical journey began in…

Jorge Celedón

Recognizable

Country: CO | Gender: male | Artist ID: 11e81bc0-c538-f78a-ae2e-a0369fe50396

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Genres

poplatin popecuadorian popmusica popular colombianaasian poplatinlatintropicalvallenatovallenato modernoother latin music

Influential: 59.95% Fanbase: 50.48% Trending: 64.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 20.48% • Very Strong

As of 2025-09-09

4,146,773

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.95% | Fanbase 50.48% | Trending 64.69% | CAREER STAGE: MAINSTREAM

Biography

Jorge Celedón, born on March 4, 1968, in Villanueva, La Guajira, Colombia, is a prominent figure in the vallenato genre. His musical journey began in childhood, singing on the streets at the age of 7, influenced by the accordion and the stories of his homeland. At 12, he recorded his first song, "Drama Provinciano," with his uncle Daniel Celedón and accordionist Ismael Rudas, marking the start of a career that would shape the folklore scene.

In 1998, Celedón joined the Binomio de Oro after the tragic death of Rafael Orozco, breathing new life into vallenato with hits like "No te olvidaré" and "Manantial de amor," earning him five Latin Grammys. Transitioning to a successful solo career, he produced timeless classics such as "Ay Hombe," "Cuatro rosas," and "Mi Locura," resonating with audiences in Colombia and beyond. In 2025, Celedón continues to thrive with singles like "Que Te Vaya Bien" and "Mi Locura," cementing his status as a global icon of modern vallenato.

Report Date: 2025-09-09

Jorge Celedón draws 18-24 & 25-34 audiences and holds attention in COLOMBIA, ECUADOR, VENEZUELA. The skew is male-leaning (55%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 269,600 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Bodytech, Univision, Movistar makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jorge Celedón score 0.78% — Low bucket.

Brand: BodytechBrand: UnivisionBrand: Movistar

Followers:4,146,773

Engagements:32,426

Rate:0.8%

Posts:4,177

Avg Likes:28,541

Avg Comments:394

Avg Views:275,514

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,146,773 · Engagements 32,426 · Rate 0.8% Posts 4,177 · Views 275,514 · Avg Likes 28,541 · Avg Comments 394 · Avg Views 275,514	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 36% 35-44: 14% 45-64: 6%	Largest: 18-24 (40%); next: 25-34 (36%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	COLOMBIA (44%) ECUADOR (19%) VENEZUELA (8%) UNITED STATES (6%) PARAGUAY (6%)	Top regions: COLOMBIA (44%), ECUADOR (19%), VENEZUELA (8%)
Platform Engagement	Instagram: 4,672 avg likes/post · Tiktok: 269,600 avg views/post · Youtube: 5,914 avg views/post	Best reach: Tiktok 269,600 avg views; best engagement: Tiktok 23,500 avg likes

Top Brand Affinities

Bodytech

Score: 20.48

Univision

Score: 18.17

Movistar

Score: 17.68

LATAM

Score: 12.88

Suavecito

Score: 12.40

American Airlines

Score: 9.59

Cafecito

Score: 7.45

Daewoo

Score: 6.28

Smirnoff

Score: 3.79

VidaSana

Score: 2.75

Pic Collage

Score: 2.51

Aperol

Score: 1.99

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Top Brand Affinities

Brand	Category	Score
Bodytech		20.48
Univision		18.17
Movistar		17.68
LATAM		12.88
Suavecito		12.40
American Airlines		9.59
Cafecito		7.45
Daewoo		6.28
Smirnoff		3.79
VidaSana		2.75
Pic Collage		2.51
Aperol		1.99
Herbalife		1.86
Guess		1.78
Pixar		1.72
Renault		1.69
shein		1.65
Huawei		1.60
SheInside		1.30
Toyota		1.26
Ferrero		1.23
musical.ly		1.18
Mazda		1.17
Lego		1.15
Universal		1.13
Heineken		1.12
Tesla Motors		1.10
Suzuki		1.03
Spotify Music		1.00
Pepsi		0.95
Chevrolet		0.89
OREO		0.89
FIFA		0.88
Yamaha		0.83
Tommy Hilfiger		0.81
Beats Electronics		0.79
Lamborghini		0.79
Marvel		0.73
Google		0.71
DC Entertainment		0.67
Walt Disney		0.64
Honda		0.64
Ferrari		0.62
Coca-Cola		0.61
Samsung Group		0.61
HBO		0.59
Prada		0.58
Netflix		0.55
Nutella		0.54
Louis Vuitton		0.54