Jorge Ben Jor Brand Affinity ranks highest OSGEMEOS at 71.96% . Very Strong. Score DMDB 63.42% | Fanbase 51.12%

Jorge Ben Jor — jazz & standards artist from BR.

Jorge Ben, a prominent Brazilian composer and performer emerging in the 1960s, is known for blending samba with soul music. His iconic songs "Mas Que Nada" and…

Jorge Ben Jor

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc9-e5f1-39d4-b839-a0369fe50396

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Genres

jazz & standardsbossa novaeuropeansambaeuropeanlatinpagodempbmanguebeattropicaliafolk & traditionalsamba-rock

Influential: 63.42% Fanbase: 51.12% Trending: 69.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 71.96% • Very Strong

As of 2025-09-09

690,877

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.42% | Fanbase 51.12% | Trending 69.58% | CAREER STAGE: MAINSTREAM

Biography

Jorge Ben, a prominent Brazilian composer and performer emerging in the 1960s, is known for blending samba with soul music. His iconic songs "Mas Que Nada" and "País Tropical" have solidified his place in Brazilian popular music history. Ben's career spanned various movements, including Jovem Guarda, bossa nova, and Tropicália, showcasing his versatility as an artist. His influence extended to international acts such as Sergio Mendes, Herb Alpert, and Ella Fitzgerald, with his innovative fusion of samba, soul, and funk resonating with audiences.

Born in poverty in Rio de Janeiro, Ben's musical journey began as a pandeiro player before transitioning to singing and songwriting. His early success with hits like "Mas Que Nada" and "Por Causa de Você" led to the release of his debut album, Samba Esquema Novo, in 1963. Ben's experimentation with electric samba and incorporation of rock elements set him apart in the Brazilian music scene. Despite facing challenges, his career flourished in the '70s with acclaimed albums like A Tábua de Esmeralda and África Brasil. Over the years, Ben's international recognition grew, with his music continuing to resonate with audiences worldwide.

Report Date: 2025-09-09

Jorge Ben Jor commands interest from 25-34 & 18-24 audiences in BRAZIL, UNITED STATES, FRANCE. With a heavily male (68%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (917,857 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with OSGEMEOS, FARM RIO, ChilliBeans points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jorge Ben Jor score 3.32% — Very Strong bucket.

Brand: OSGEMEOSBrand: FARM RIOBrand: ChilliBeans

Followers:690,877

Engagements:22,908

Rate:3.3%

Posts:490

Avg Likes:22,571

Avg Comments:755

Avg Views:917,970

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 690,877 · Engagements 22,908 · Rate 3.3% Posts 490 · Views 917,970 · Avg Likes 22,571 · Avg Comments 755 · Avg Views 917,970	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 34% 35-44: 16% 45-64: 11%	Largest: 25-34 (35%); next: 18-24 (34%)
Gender Split	Female: 33% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	BRAZIL (85%) UNITED STATES (2%) FRANCE (1%) ITALY (1%) ARGENTINA (1%)	Top regions: BRAZIL (85%), UNITED STATES (2%), FRANCE (1%)
Platform Engagement	Instagram: 11,367 avg likes/post · Tiktok: 113 avg views/post · Youtube: 917,857 avg views/post	Best reach: Youtube 917,857 avg views; best engagement: Instagram 11,367 avg likes

Top Brand Affinities

OSGEMEOS

Score: 71.96

FARM RIO

Score: 25.31

ChilliBeans

Score: 21.78

Banco Bradesco

Score: 19.25

Ambev

Score: 18.03

Citi

Score: 17.22

Itaipava

Score: 16.38

Riachuelo

Score: 15.66

Danone

Score: 14.79

Bodytech

Score: 14.58

Itaú

Score: 14.20

Lojas Renner

Score: 13.82

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		71.96
FARM RIO		25.31
ChilliBeans		21.78
Banco Bradesco		19.25
Ambev		18.03
Citi		17.22
Itaipava		16.38
Riachuelo		15.66
Danone		14.79
Bodytech		14.58
Itaú		14.20
Lojas Renner		13.82
Havaianas		11.31
Lollapalooza		10.90
Xerox		7.64
Rapha		7.30
Heineken		6.36
Amstel		5.18
Pfizer		4.56
Moda Praia		4.29
Spotify Music		3.87
Budweiser		3.48
Uber		3.12
NBC		2.98
Aperol		2.84
Tinder		2.28
Philips		2.24
Dolce & Gabbana		2.19
Pixar		2.16
Renault		2.08
Pantone Inc		2.03
Oakley		1.83
SoundCloud		1.65
DC Entertainment		1.63
GoPro		1.63
Warner Bros		1.57
UFC		1.50
NBA		1.43
Beats Electronics		1.36
FIFA		1.34
The Olympic Games		1.27
Netflix		1.14
Los Angeles Lakers		1.09
Pandora		1.07
Chevrolet		1.04
Yamaha		1.04
Coca-Cola		1.03
Guinness		0.99
musical.ly		0.97
Pepsi		0.91