Jordin Sparks Brand Affinity ranks highest Shea Moisture at 13.69% . Very Strong. Score DMDB 69.18% | Fanbase 61.73%

Jordin Sparks — pop artist from US.

Jordin Sparks, a pop and R&B vocalist, gained recognition by winning season six of American Idol in 2007 at the age of 17. She achieved success with her debut…

Jordin Sparks

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd2-85a3-81f0-a9fe-a0369fe50396

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Genres

popdance poppoppost-teen popneo mellowmainstream popr&b, funk & soulr&burban contemporarycontemporary r&bsoulrockpop rockhip-hop & rappop rap

Influential: 69.18% Fanbase: 61.73% Trending: 72.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 13.69% • Very Strong

As of 2025-09-09

5,169,804

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.18% | Fanbase 61.73% | Trending 72.90% | CAREER STAGE: MAINSTREAM

Biography

Jordin Sparks, a pop and R&B vocalist, gained recognition by winning season six of American Idol in 2007 at the age of 17. She achieved success with her debut album, Jordin Sparks, which produced hits like "Tattoo" and "No Air." Sparks continued her music career with albums like Battlefield and Right Here Right Now, also venturing into television and Broadway productions.

Born in 1989 in Phoenix, Arizona, Sparks showed early talent in singing and performing, eventually winning American Idol and launching a successful music career. She has collaborated with various artists, appeared in TV shows, and released multiple albums, including her latest single "Call My Name" in 2023, hinting at her upcoming fifth album.

Report Date: 2025-09-09

Jordin Sparks converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, PHILIPPINES. Audience shape is heavily female (66%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 140,400 avg views per post, with supportive conversation on Tiktok. Shared audience with Shea Moisture, Houston Livestock Show and Rodeo, Fabletics underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jordin Sparks score 0.26% — Low bucket.

Brand: Shea MoistureBrand: Houston Livestock Show and RodeoBrand: Fabletics

Followers:5,169,804

Engagements:13,203

Rate:0.3%

Posts:511

Avg Likes:12,929

Avg Comments:152

Avg Views:146,875

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,169,804 · Engagements 13,203 · Rate 0.3% Posts 511 · Views 146,875 · Avg Likes 12,929 · Avg Comments 152 · Avg Views 146,875	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 35-44: 7% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (34%) BRAZIL (14%) PHILIPPINES (6%) KENYA (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (34%), BRAZIL (14%), PHILIPPINES (6%)
Platform Engagement	Instagram: 2,968 avg likes/post · Tiktok: 140,400 avg views/post · Youtube: 6,475 avg views/post	Best reach: Tiktok 140,400 avg views; best engagement: Tiktok 9,654 avg likes

Top Brand Affinities

Shea Moisture

Score: 13.69

Houston Livestock Show and Rodeo

Score: 10.74

Fabletics

Score: 10.54

T.J. Maxx

Score: 10.23

Steve Madden

Score: 9.62

MamaBear

Score: 7.99

Gerber

Score: 7.76

Macy's

Score: 7.20

Marshalls

Score: 6.58

FashionNova

Score: 6.28

ULTA Beauty

Score: 5.95

Verizon

Score: 5.93

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Top Brand Affinities

Brand	Category	Score
Shea Moisture		13.69
Houston Livestock Show and Rodeo		10.74
Fabletics		10.54
T.J. Maxx		10.23
Steve Madden		9.62
MamaBear		7.99
Gerber		7.76
Macy's		7.20
Marshalls		6.58
FashionNova		6.28
ULTA Beauty		5.95
Verizon		5.93
MISSGUIDED		5.88
Chick-fil-A		5.45
American Eagle		5.23
Coach		5.22
Fenty beauty		5.21
boohoo		5.17
Publix		5.14
HomeGoods		4.75
NORDSTROM		4.74
Kroger		4.57
NARS Cosmetics		4.56
Margaritaville		4.54
ESPN		4.33
Target		4.31
Smashbox		4.25
OLD NAVY		4.14
iHeartRadio Music Awards		3.90
Urban Outfitters		3.88
ASOS		3.72
Forever 21		3.66
Hennessy		3.57
Kylie Cosmetics		3.51
NBC		3.43
Lululemon Athletica		3.24
Abercrombie & Fitch		3.16
shein		3.14
Sephora		3.04
MTV		3.03
Marc Jacobs		2.96
Walmart		2.89
Nickelodeon		2.86
Benefit Cosmetics		2.74
SheInside		2.73
Victoria's Secret		2.70
Urban Decay Cosmetics		2.68
Coachella		2.55
Babybump		2.53
Matrix		2.52