Jordan Sandhu Brand Affinity ranks highest Mahindra at 17.31% . Very Strong. Score DMDB 57.65% | Fanbase 58.76%

Jordan Sandhu — pop artist from IN.

Munda Sandhuya Da is a Punjabi singer-songwriter known for his contributions to the Bhangra music scene. Born on June 15, 1985, in Punjab, India, he began his…

Jordan Sandhu

Established

Country: IN | Gender: male | Artist ID: 11e81bcd-469f-89e0-be85-a0369fe50396

Find Artist

Genres

popdesi poppunjabi popindian poppop

Influential: 57.65% Fanbase: 58.76% Trending: 57.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 17.31% • Very Strong

As of 2025-09-09

3,990,853

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.65% | Fanbase 58.76% | Trending 57.10% | CAREER STAGE: MID_LEVEL

Biography

Munda Sandhuya Da is a Punjabi singer-songwriter known for his contributions to the Bhangra music scene. Born on June 15, 1985, in Punjab, India, he began his music career in 2008 and has since released several successful albums and singles. With a focus on traditional Punjabi music combined with modern influences, Munda Sandhuya Da has gained a dedicated following both in India and internationally.

His unique blend of traditional and contemporary sounds has earned him recognition within the Punjabi music industry. Munda Sandhuya Da continues to create music that resonates with fans of Bhangra music, showcasing his talent as a versatile artist with a passion for preserving and evolving the genre.

Report Date: 2025-09-09

Jordan Sandhu resonates with 18-24 & 25-34 audiences and sustains presence in INDIA, PAKISTAN, UNITED ARAB EMIRATES. The demographic is heavily male (91%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,996,001 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mahindra, Maruti, Bajaj maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jordan Sandhu score 3.62% — Very Strong bucket.

Brand: MahindraBrand: MarutiBrand: Bajaj

Followers:3,990,853

Engagements:144,354

Rate:3.6%

Posts:1,031

Avg Likes:144,229

Avg Comments:1,113

Avg Views:1,997,674

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,990,853 · Engagements 144,354 · Rate 3.6% Posts 1,031 · Views 1,997,674 · Avg Likes 144,229 · Avg Comments 1,113 · Avg Views 1,997,674	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 38% 13-17: 6% 35-44: 4%	Largest: 18-24 (53%); next: 25-34 (38%)
Gender Split	Female: 9% Male: 91% Non-binary/Other: 0%	Skews male (91%)
Top Countries	INDIA (86%) PAKISTAN (5%) UNITED ARAB EMIRATES (4%) CANADA (2%) UNITED STATES (1%)	Top regions: INDIA (86%), PAKISTAN (5%), UNITED ARAB EMIRATES (4%)
Platform Engagement	Instagram: 128,447 avg likes/post · Tiktok: 1,673 avg views/post · Youtube: 1,996,001 avg views/post	Best reach: Youtube 1,996,001 avg views; best engagement: Instagram 128,447 avg likes

Top Brand Affinities

Mahindra

Score: 17.31

Maruti

Score: 6.92

Bajaj

Score: 5.60

Superdry

Score: 4.87

Genesis

Score: 4.22

Gymshark

Score: 2.96

musical.ly

Score: 2.78

Snapseed

Score: 2.49

Ray-Ban

Score: 2.30

WWE

Score: 2.18

Jeep

Score: 2.04

KTM

Score: 1.94

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Top Brand Affinities

Brand	Category	Score
Mahindra		17.31
Maruti		6.92
Bajaj		5.60
Superdry		4.87
Genesis		4.22
Gymshark		2.96
musical.ly		2.78
Snapseed		2.49
Ray-Ban		2.30
WWE		2.18
Jeep		2.04
KTM		1.94
Tommy Hilfiger		1.78
Land Rover		1.76
Harley-Davidson		1.63
Levi's		1.61
Beats Electronics		1.59
Rolex		1.56
Reebok		1.54
Grand Theft Auto		1.51
Gucci		1.51
Prada		1.48
FashionNova		1.47
Versace		1.39
Ford		1.33
Dodge		1.27
Xiaomi		1.25
Toyota		1.23
Apple		1.22
Mitsubishi		1.20
Hyundai		1.18
Zara		1.14
Ferrari		1.13
Puma		1.11
National Geographic		1.10
Travelgram		1.08
Nikon		1.07
Burberry		1.05
Huda Beauty		1.02
Lamborghini		0.98
Balenciaga		0.97
BMW		0.93
Suzuki		0.88
Louis Vuitton		0.85
Canon		0.85
Audi		0.84
SoundCloud		0.79
Supreme		0.77
FIFA		0.75
Adidas		0.74