Joost
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
6,678,667
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:18:48 UTC
Genres
Biography
As a professional music writer, I have extensive experience crafting engaging and informative content about various music genres, artists, and trends. My writing style is both descriptive and analytical, aiming to provide readers with a deep understanding and appreciation of the music being discussed. Whether I'm reviewing an album, interviewing a musician, or exploring the impact of a particular song, my goal is to communicate the power and beauty of music in a way that resonates with audiences.
Joost indexes high with fans in the 18-24 range in NETHERLANDS, BELGIUM, UNITED STATES. The skew is heavily male (61%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 6,500,000 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Efteling, Zeeman, Amstel, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Joost when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,678,667 · Engagements 942,825 · Rate 14.1% Posts 276 · Views 7,308,018 · Avg Likes 872,436 · Avg Comments 10,519 · Avg Views 7,308,018 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 21% 13-17: 12% 35-44: 7% |
Largest: 18-24 (56%); next: 25-34 (21%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
NETHERLANDS (57%) BELGIUM (16%) UNITED STATES (3%) RUSSIA (3%) ITALY (3%) |
Top regions: NETHERLANDS (57%), BELGIUM (16%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 223,751 avg likes/post · Tiktok: 6,500,000 avg views/post · Youtube: 808,018 avg views/post | Best reach: Tiktok 6,500,000 avg views; best engagement: Tiktok 608,250 avg likes |
Top Brand Affinities
Efteling
Zeeman
Amstel
Hema
KLM
Zalando
Monster High
Stone Island
Five Nights at Freddy's
Stella Artois
Scania
Pull&Bear
| Brand | Category | Score |
|---|---|---|
| Efteling | 95.12 | |
| Zeeman | 67.00 | |
| Amstel | 24.00 | |
| Hema | 16.27 | |
| KLM | 14.08 | |
| Zalando | 11.79 | |
| Monster High | 8.70 | |
| Stone Island | 8.24 | |
| Five Nights at Freddy's | 7.93 | |
| Stella Artois | 7.53 | |
| Scania | 5.86 | |
| Pull&Bear | 5.40 | |
| Tomorrowland | 5.16 | |
| Philips | 4.46 | |
| Bershka | 4.18 | |
| Dr. Martens | 3.46 | |
| Primark | 3.29 | |
| Stüssy | 3.24 | |
| Monster Beverage | 3.21 | |
| Comedy Central | 3.12 | |
| Red Bull | 3.08 | |
| Citroen | 2.99 | |
| Kodak | 2.96 | |
| ASOS | 2.95 | |
| Stradivarius | 2.80 | |
| Urban Outfitters | 2.79 | |
| Benefit Cosmetics | 2.53 | |
| Supreme | 2.52 | |
| Aperol | 2.43 | |
| BBC | 2.27 | |
| Heineken | 2.26 | |
| Polaroid | 2.18 | |
| Peugeot | 2.18 | |
| Chrysler | 2.05 | |
| Fenty beauty | 2.03 | |
| Beats Electronics | 1.98 | |
| Vans | 1.97 | |
| Volvo | 1.97 | |
| shein | 1.96 | |
| ASICS | 1.90 | |
| SoundCloud | 1.86 | |
| Vogue | 1.84 | |
| League of Legends | 1.83 | |
| Dolce & Gabbana | 1.83 | |
| Christian Dior | 1.77 | |
| NYX Cosmetics | 1.74 | |
| McLaren | 1.67 | |
| Victoria's Secret | 1.66 | |
| SheInside | 1.64 | |
| Lush | 1.62 |
Official Profiles
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LoginArtist: Joost
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-13 04:00 UTC | Joost | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
