Joony

Joony — hip-hop & rap artist from US.

Joony's soulful pop-rap, which originated in his Silver Spring bedroom, gained traction on SoundCloud and reached a broader audience with his 2022 release,…

Influence: 52.37% Fanbase: 19.35% Trending: 68.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 84.39% • Very Strong

As of 2025-11-11

60,614

Social Media Followers

As of 2025-11-11

00:00:00

Hours Airplay

2025-12-30 06:57:30 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hop

Biography

Joony's soulful pop-rap, which originated in his Silver Spring bedroom, gained traction on SoundCloud and reached a broader audience with his 2022 release, Pretty in Black. His music, characterized by downcast hooks and simple yet striking beats, captivates listeners with its minimalist approach. Joony's guest appearance on Brent Faiyaz's "FYTB" marked his entry onto the Billboard Hot 100, showcasing his growing influence in the music industry.

Top Brand Affinities

Report Date: 2025-11-11

Joony resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily male (85%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 929 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Spinrilla, True Religion, Maison Margiela maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joony score 3.75% — Very Strong bucket.

Brand: SpinrillaBrand: True ReligionBrand: Maison Margiela

Followers:60,614

Engagements:2,054

Rate:3.4%

Posts:361

Avg Likes:2,044

Avg Comments:46

Avg Views:1,550

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 60,614 · Engagements 2,054 · Rate 3.4% Posts 361 · Views 1,550 · Avg Likes 2,044 · Avg Comments 46 · Avg Views 1,550	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 67% 18-24: 20% 35-44: 9% 45-64: 2%	Largest: 25-34 (67%); next: 18-24 (20%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (73%) CANADA (3%) UNITED KINGDOM (3%) BRAZIL (3%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (73%), CANADA (3%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 1,973 avg likes/post · Youtube: 929 avg views/post	Best reach: Youtube 929 avg views; best engagement: Instagram 1,973 avg likes

Top Brand Affinities

Spinrilla

Score: 84.39

True Religion

Score: 32.03

Maison Margiela

Score: 26.42

Palm Angels

Score: 25.98

Marni

Score: 23.58

SoundCloud

Score: 23.57

Live Nation

Score: 22.31

Arc'teryx

Score: 18.92

Outfitgrid

Score: 18.29

Stone Island

Score: 16.95

Acne Studios

Score: 16.73

Jean Paul Gaultier

Score: 15.56

Brand	Category	Score
Spinrilla		84.39
True Religion		32.03
Maison Margiela		26.42
Palm Angels		25.98
Marni		23.58
SoundCloud		23.57
Live Nation		22.31
Arc'teryx		18.92
Outfitgrid		18.29
Stone Island		16.95
Acne Studios		16.73
Jean Paul Gaultier		15.56
Vivienne Westwood		14.99
Pro Tools		13.49
Verizon		12.69
Akai		12.54
New Era		12.31
Moncler		12.17
Stüssy		11.32
Bethesda Softworks		11.20
Champion		10.60
Kodak		10.00
Supreme		9.88
Sneaker News		9.61
Beats Electronics		9.28
Nice Kicks		8.92
Foot Locker		8.89
Ableton		8.72
Carhartt		8.39
Alexander McQueen		8.21
Balenciaga		8.10
Kappa		7.90
Amazon Music		7.35
Spotify Music		6.80
Coach		6.57
Steve Madden		6.25
Urban Outfitters		5.20
New Balance		4.98
Prada		4.84
Polo Ralph Lauren		4.69
Yves Saint Laurent		4.61
Cartier		4.50
FashionNova		4.38
Louis Vuitton		4.13
Timberland		4.08
The North Face		3.97
iHeartRadio Music Awards		3.90
Coachella		3.84
Dr. Martens		3.77
Acura		3.57