Jónsi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
119,053
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:58 UTC
Genres
Biography
In 2020, after a decade-long hiatus, Jónsi released his first solo music in collaboration with Sigur Rós’ record label Krunk. His diverse musical career showcases a blend of minimalist, classical, and ambient influences, solidifying his reputation as a versatile and innovative artist in the music industry.
Jónsi performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily male (62%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 24,491 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward MOOG, Icelandair, Ableton, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Jónsi is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 119,053 · Engagements 1,268 · Rate 1.1% Posts 197 · Views 24,491 · Avg Likes 1,223 · Avg Comments 41 · Avg Views 24,491 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 35% 35-44: 12% 45-64: 5% |
Largest: 18-24 (42%); next: 25-34 (35%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (20%) UNITED KINGDOM (8%) BRAZIL (7%) FRANCE (4%) ITALY (4%) |
Top regions: UNITED STATES (20%), UNITED KINGDOM (8%), BRAZIL (7%) |
| Platform Engagement | Instagram: 646 avg likes/post · Youtube: 24,491 avg views/post | Best reach: Youtube 24,491 avg views; best engagement: Instagram 646 avg likes |
Top Brand Affinities
MOOG
Icelandair
Ableton
Armani Beauty
Maison Margiela
Akg
Akai
Guerlain
Hasselblad
Pacific Northwest Wonderland
Jean Paul Gaultier
Tate Modern
| Brand | Category | Score |
|---|---|---|
| MOOG | 51.40 | |
| Icelandair | 25.81 | |
| Ableton | 20.86 | |
| Armani Beauty | 17.77 | |
| Maison Margiela | 17.35 | |
| Akg | 15.48 | |
| Akai | 15.31 | |
| Guerlain | 13.86 | |
| Hasselblad | 13.32 | |
| Pacific Northwest Wonderland | 13.01 | |
| Jean Paul Gaultier | 12.38 | |
| Tate Modern | 11.17 | |
| Pro Tools | 10.67 | |
| Glossier | 10.03 | |
| Vivienne Westwood | 8.64 | |
| Carolina Herrera | 8.16 | |
| Acne Studios | 7.08 | |
| TOM FORD | 7.04 | |
| Atmos | 6.93 | |
| Leica | 5.96 | |
| Lollapalooza | 5.55 | |
| Oculus | 5.52 | |
| Movistar | 5.48 | |
| Spotify Music | 5.37 | |
| Fujifilm | 5.33 | |
| Kodak | 5.26 | |
| Loewe | 4.84 | |
| Kickstarter | 4.63 | |
| Anthropologie | 4.46 | |
| NORDSTROM | 4.34 | |
| SoundCloud | 4.20 | |
| Dr. Martens | 3.96 | |
| Warner Bros | 3.79 | |
| Polaroid | 3.72 | |
| Lancôme | 3.54 | |
| Paramount Pictures | 3.51 | |
| Olympus | 3.47 | |
| Coachella | 3.44 | |
| Airbnb | 3.36 | |
| Harrods | 3.18 | |
| Guinness | 2.98 | |
| BBC | 2.96 | |
| Columbia Pictures | 2.74 | |
| Dolce & Gabbana | 2.72 | |
| HBO | 2.70 | |
| Martini | 2.68 | |
| Hermès | 2.68 | |
| Star Wars | 2.65 | |
| Pantone Inc | 2.62 | |
| Prismacolor | 2.59 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
