Jonny Craig

Jonny Craig — r&b, funk & soul artist from CA.

Sacramento-based singer-songwriter Jonny Craig, known for his work with bands like SLAVES, Dance Gavin Dance, and Emarosa, has amassed over 300 million streams…

Influence: 56.95% Fanbase: 38.07% Trending: 66.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 26.83% • Very Strong

As of 2025-09-21

212,554

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:03:10 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&bsoulpunkprogressive post-hardcorescreamo

Biography

Sacramento-based singer-songwriter Jonny Craig, known for his work with bands like SLAVES, Dance Gavin Dance, and Emarosa, has amassed over 300 million streams in his career. Recently, he released his first R&B/Pop album, which debuted on Billboard's top 200 R&B chart and reached #3 on iTunes. Dubbed "The Voice of an Era," Jonny's vocal prowess and stage charisma have earned him acclaim from Alternative Press.

Top Brand Affinities

Report Date: 2025-09-21

Jonny Craig performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 11,846 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Arctic Fox hair Color, Zumiez, Hot Topic, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Jonny Craig is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jonny Craig score 1.52% — Moderate bucket.

Brand: Arctic Fox hair ColorBrand: ZumiezBrand: Hot Topic

Followers:212,554

Engagements:3,241

Rate:1.5%

Posts:469

Avg Likes:3,163

Avg Comments:168

Avg Views:11,846

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 212,554 · Engagements 3,241 · Rate 1.5% Posts 469 · Views 11,846 · Avg Likes 3,163 · Avg Comments 168 · Avg Views 11,846	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 33% 35-44: 5% 13-17: 4%	Largest: 18-24 (57%); next: 25-34 (33%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (59%) BRAZIL (6%) UNITED KINGDOM (5%) CANADA (3%) AUSTRALIA (3%)	Top regions: UNITED STATES (59%), BRAZIL (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 2,448 avg likes/post · Youtube: 11,846 avg views/post	Best reach: Youtube 11,846 avg views; best engagement: Instagram 2,448 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 26.83

Zumiez

Score: 17.87

Hot Topic

Score: 13.56

Pulp Riot

Score: 11.46

Taco Bell

Score: 8.70

Lime Crime

Score: 8.44

Influenster

Score: 8.39

GameStop

Score: 8.11

World of Warcraft

Score: 7.45

Bud Light

Score: 7.21

Milani Cosmetics

Score: 6.45

Fallout

Score: 6.44

Brand	Category	Score
Arctic Fox hair Color		26.83
Zumiez		17.87
Hot Topic		13.56
Pulp Riot		11.46
Taco Bell		8.70
Lime Crime		8.44
Influenster		8.39
GameStop		8.11
World of Warcraft		7.45
Bud Light		7.21
Milani Cosmetics		6.45
Fallout		6.44
Vans		5.54
BH Cosmetics		5.42
Jameson		5.41
Verizon		5.17
Resident Evil		5.08
Final Fantasy		5.07
Mortal Kombat		5.06
Acura		4.93
Sega		4.88
Power Rangers		4.61
Coors		4.58
RAZER		4.34
AMC		4.23
Too Faced Cosmetics		4.21
Steve Madden		4.18
Monster Beverage		4.06
Pokemon Go		4.03
Urban Decay Cosmetics		4.02
Busch		4.00
Nixon		3.97
Showtime		3.83
Chrysler		3.64
NYX Cosmetics		3.62
Spotify Music		3.60
NHL		3.60
Anastasia Beverly Hills		3.59
Walmart		3.58
Comedy Central		3.57
Budweiser		3.37
Nintendo		3.37
Nickelodeon		3.26
Lush		3.11
Dr. Martens		3.07
Benefit Cosmetics		3.06
Carhartt		3.05
Tarte Cosmetics		3.01
Pokemon		3.00
Lollapalooza		2.99