Jonathan Richman
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
13,523
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:41:20 UTC
Genres
Biography
Born in Massachusetts in 1951, Richman's musical journey began in the '70s with the Modern Lovers, where he fused rock & roll with a plainspoken passion for life and relationships. Transitioning to a more acoustic-oriented approach with a new band, Richman continued to experiment with different musical styles, from country to Latin, while maintaining his sincere and open-hearted songwriting. His career saw peaks in lyrical maturity and musical exploration, culminating in his latest releases that embrace Latin sounds and Indian ragas.
Jonathan Richman reliably reaches 25-34 & 35-44 audiences in UNITED STATES, FRANCE, CANADA. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,613 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Mixcloud, Ampeg, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,523 · Engagements 199 · Rate 1.5% Posts 472 · Views 1,613 · Avg Likes 199 · Avg Comments 1 · Avg Views 1,613 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 35-44: 24% 18-24: 22% 45-64: 16% |
Largest: 25-34 (33%); next: 35-44 (24%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (37%) FRANCE (13%) CANADA (8%) JAPAN (6%) AUSTRALIA (4%) |
Top regions: UNITED STATES (37%), FRANCE (13%), CANADA (8%) |
| Platform Engagement | Instagram: 174 avg likes/post · Youtube: 1,613 avg views/post | Best reach: Youtube 1,613 avg views; best engagement: Instagram 174 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ampeg
Hurley
Sennheiser
Amazon Music
Tate Modern
Kickstarter
Nixon
Spotify Music
Leica
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| MOOG | 27.70 | |
| Mixcloud | 24.55 | |
| Ampeg | 23.00 | |
| Hurley | 11.19 | |
| Sennheiser | 9.00 | |
| Amazon Music | 8.81 | |
| Tate Modern | 8.49 | |
| Kickstarter | 7.63 | |
| Nixon | 7.24 | |
| Spotify Music | 6.72 | |
| Leica | 4.97 | |
| Paramount Pictures | 4.49 | |
| Campari | 4.42 | |
| Emporium | 4.36 | |
| Holden | 4.18 | |
| Kodak | 4.11 | |
| Polaroid | 3.99 | |
| Showtime | 3.68 | |
| Fujifilm | 3.65 | |
| Columbia Pictures | 3.56 | |
| Coachella | 3.48 | |
| Summit Entertainment | 3.29 | |
| MTV | 3.25 | |
| SoundCloud | 3.01 | |
| Pixar | 2.93 | |
| Cadillac | 2.83 | |
| Budweiser | 2.77 | |
| Guinness | 2.74 | |
| Tinder | 2.67 | |
| Warner Bros | 2.60 | |
| Philips | 2.48 | |
| Nickelodeon | 2.47 | |
| Lollapalooza | 2.45 | |
| Carhartt | 2.35 | |
| Lush | 2.32 | |
| Airbnb | 2.22 | |
| BBC | 2.21 | |
| Skoda | 1.90 | |
| Nintendo | 1.85 | |
| Activision Blizzard | 1.84 | |
| Amazon | 1.76 | |
| Paypal | 1.66 | |
| McDonald's | 1.65 | |
| WWE | 1.65 | |
| Tesla Motors | 1.64 | |
| Chrysler | 1.64 | |
| Chipotle Mexican Grill | 1.59 | |
| The Olympic Games | 1.56 | |
| Pepsi | 1.51 | |
| Levi's | 1.42 |
Official Profiles
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LoginArtist: Jonathan Richman
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 08:00 UTC | Jonathan Richman | Ojai Valley Woman's Club | Oxnard, United States | — |
| 2025-12-10 04:00 UTC | Jonathan Richman | Ojai Valley Woman's Club | Oxnard, United States | |
| 2025-12-11 04:00 UTC | Jonathan Richman | The Crepe Place | Santa Cruz, United States | |
| 2025-12-11 08:00 UTC | Jonathan Richman | 142 Throckmorton Theatre | Mill Valley, United States | — |
| 2025-12-12 08:00 UTC | Jonathan Richman | 142 Throckmorton Theatre | Mill Valley, United States | — |
| 2025-12-13 08:00 UTC | Jonathan Richman, Tommy Larkins | The Sofia | Sacramento, United States |
