Jonathan McReynolds

Jonathan McReynolds — spirituals artist from US.

Jonathan McReynolds, a Grammy, Dove, and Stellar Award-winning gospel singer-songwriter and guitarist from Chicago, has risen from humble beginnings in his…

Influence: 61.66% Fanbase: 42.89% Trending: 71.04% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 14.07% • Very Strong

As of 2025-09-11

1,266,764

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 20:33:27 UTC

Genres

spiritualschristiangospelchristian music

Biography

Jonathan McReynolds, a Grammy, Dove, and Stellar Award-winning gospel singer-songwriter and guitarist from Chicago, has risen from humble beginnings in his dorm room to become a major figure in Christian music. With his incredible voice and honest songwriting, McReynolds has made a significant impact in the music industry and beyond. He has achieved numerous accolades, including Grammy awards, and has expanded his reach through various ventures such as writing a book, starring in a movie, appearing on TV shows, and touring nationwide.

McReynolds' music has garnered praise from a diverse range of listeners, from music icons like Stevie Wonder to gospel legends such as CeCe Winans. His latest album, People, debuted at #1 on the Billboard Gospel chart and features the Grammy-winning song "Movin' On" along with multiple #1 Billboard Gospel Airplay hits. With a growing fan base and critical acclaim, McReynolds continues to solidify his position as a leading figure in the gospel music scene.

Top Brand Affinities

Report Date: 2025-09-11

Jonathan McReynolds performs best with fans in the 25-34 range, concentrated in UNITED STATES, NIGERIA, SOUTH AFRICA. Audience composition is heavily female (66%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 9,883 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Shea Moisture, Amazon Music, Coach, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Jonathan McReynolds is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jonathan McReynolds score 0.78% — Low bucket.

Brand: Shea MoistureBrand: Amazon MusicBrand: Coach

Followers:1,266,764

Engagements:9,883

Rate:0.8%

Posts:75

Avg Likes:9,883

Avg Comments:260

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,266,764 · Engagements 9,883 · Rate 0.8% Posts 75 · Views 0 · Avg Likes 9,883 · Avg Comments 260 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 35-44: 23% 18-24: 18% 45-64: 6%	Largest: 25-34 (50%); next: 35-44 (23%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (57%) NIGERIA (12%) SOUTH AFRICA (4%) GHANA (3%) BRAZIL (3%)	Top regions: UNITED STATES (57%), NIGERIA (12%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 9,883 avg likes/post	best engagement: Instagram 9,883 avg likes

Top Brand Affinities

Shea Moisture

Score: 14.07

Amazon Music

Score: 7.84

Coach

Score: 7.12

boohoo

Score: 6.94

Macy's

Score: 6.32

Publix

Score: 6.29

CNN

Score: 5.93

FashionNova

Score: 5.87

Kroger

Score: 5.83

Chick-fil-A

Score: 5.49

Steve Madden

Score: 5.43

OLD NAVY

Score: 4.76

Brand	Category	Score
Shea Moisture		14.07
Amazon Music		7.84
Coach		7.12
boohoo		6.94
Macy's		6.32
Publix		6.29
CNN		5.93
FashionNova		5.87
Kroger		5.83
Chick-fil-A		5.49
Steve Madden		5.43
OLD NAVY		4.76
NBC		4.59
Verizon		4.44
Colgate		4.07
iHeartRadio Music Awards		4.02
Target		3.98
Fenty beauty		3.93
FedEx		3.72
NORDSTROM		3.63
ESPN		3.49
shein		3.13
Walmart		3.08
Spotify Music		2.97
Primark		2.95
ASOS		2.90
Forever 21		2.77
Philips		2.71
Paramount Pictures		2.66
SheInside		2.62
Mary Kay		2.55
SoundCloud		2.53
Amazon		2.50
Urban Outfitters		2.49
Busch		2.46
Beats Electronics		2.42
TOM FORD		2.35
Showtime		2.33
H&M		2.30
GAP		2.29
Paypal		2.26
NFL		2.21
Nickelodeon		2.21
Tiffany & Co		2.10
Christian Louboutin		2.06
NBA		2.00
Versace		1.96
Michael Kors		1.93
Fendi		1.87
The Olympic Games		1.75