Jonas Kaufmann

Jonas Kaufmann — classical, ensemble & opera artist from DE.

Jonas Kaufmann, hailed as "the world's greatest tenor" by The Telegraph, is renowned for his exceptional vocal technique and dramatic impact in over 70 roles…

Influence: 51.59% Fanbase: 24.14% Trending: 65.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 171.65% • Very Strong

As of 2025-09-09

173,563

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:46:16 UTC

Genres

classical, ensemble & operaclassicalclassical tenoropera

Biography

Jonas Kaufmann, hailed as "the world's greatest tenor" by The Telegraph, is renowned for his exceptional vocal technique and dramatic impact in over 70 roles performed at leading opera houses worldwide. Praised by The New York Times for his "clarion top notes" and "refined musicianship," Kaufmann is also recognized as one of the foremost interpreters of Lieder repertoire and a sought-after concert artist. His performances have garnered numerous accolades, including multiple ECHO/OPUS Klassik awards, "Singer of the Year" titles from prestigious classical music magazines, and honors such as being named a Chevalier de l'Ordre de l'Art et des Lettres.

With a versatile voice suited to a wide range of repertoire, Kaufmann has excelled in French, German, and Italian roles such as Don José, Werther, Don Carlo, Otello, and Florestan at illustrious venues like Teatro alla Scala, the Metropolitan Opera, and the Opéra national de Paris. His commanding presence and emotional depth on stage have captivated audiences and critics alike, solidifying his reputation as one of the most distinguished tenors of his generation.

Top Brand Affinities

Report Date: 2025-09-09

Jonas Kaufmann builds repeat engagement among 45-64 & 25-34 audiences throughout UNITED STATES, GERMANY, ITALY. With a heavily male (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (79,675 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Het Concertgebouw, Zimmermann, Garnier point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jonas Kaufmann score 0.89% — Low bucket.

Brand: Het ConcertgebouwBrand: ZimmermannBrand: Garnier

Followers:173,563

Engagements:1,549

Rate:0.9%

Posts:946

Avg Likes:1,477

Avg Comments:93

Avg Views:79,675

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 173,563 · Engagements 1,549 · Rate 0.9% Posts 946 · Views 79,675 · Avg Likes 1,477 · Avg Comments 93 · Avg Views 79,675	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 52% 25-34: 21% 35-44: 16% 18-24: 9%	Largest: 45-64 (52%); next: 25-34 (21%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (15%) GERMANY (9%) ITALY (9%) RUSSIA (7%) SPAIN (5%)	Top regions: UNITED STATES (15%), GERMANY (9%), ITALY (9%)
Platform Engagement	Instagram: 1,169 avg likes/post · Youtube: 79,675 avg views/post	Best reach: Youtube 79,675 avg views; best engagement: Instagram 1,169 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 171.65

Zimmermann

Score: 12.34

Garnier

Score: 11.94

Tate Modern

Score: 9.11

Lufthansa

Score: 6.50

Loewe

Score: 6.15

KARL LAGERFELD

Score: 5.87

Patek Philippe

Score: 5.53

Four Seasons

Score: 5.33

Heinz

Score: 4.36

Campari

Score: 4.13

NBC

Score: 3.72

Brand	Category	Score
Het Concertgebouw		171.65
Zimmermann		12.34
Garnier		11.94
Tate Modern		9.11
Lufthansa		6.50
Loewe		6.15
KARL LAGERFELD		5.87
Patek Philippe		5.53
Four Seasons		5.33
Heinz		4.36
Campari		4.13
NBC		3.72
Alfa Romeo		3.62
Summit Entertainment		3.47
Leica		3.34
Aperol		3.16
Stradivarius		3.07
Martini		2.79
Pixar		2.58
Montblanc		2.54
Spotify Music		2.54
BBC		2.51
musical.ly		2.50
Dolce & Gabbana		2.49
TOM FORD		2.48
Paramount Pictures		2.41
Valentino		2.39
Armani		2.25
Tiffany		2.12
Cafecito		2.11
Lacoste		2.06
Bellagio		2.03
Busch		2.02
Showtime		1.85
SWAROVSKI		1.83
Hermès		1.81
Yves Saint Laurent		1.77
Warner Bros		1.76
Ferrero		1.64
Christian Dior		1.58
Tiffany & Co		1.54
Cartier		1.53
Versace		1.53
Michael Kors		1.39
Travelgram		1.37
Vogue		1.37
HBO		1.37
Guinness		1.30
Chanel		1.26
Rolex		1.25