Jonas Esticado

Jonas Esticado — pop artist from BR.

Jonas Mikael Costa Xavier, known as Jonas Esticado, hails from Juazeiro do Norte - CE and has gained nationwide recognition. He is currently signed to Som…

Influence: 56.92% Fanbase: 50.10% Trending: 60.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ambev • 22.77% • Very Strong

As of 2025-09-09

5,895,815

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:56 UTC

Genres

popsertanejo popasian poplatinsertanejosertanejo universitarioforro

Biography

Jonas Mikael Costa Xavier, known as Jonas Esticado, hails from Juazeiro do Norte - CE and has gained nationwide recognition. He is currently signed to Som Livre, one of the country's major record labels, solidifying his status as a prominent artist in Brazil. With a steadily growing career, Jonas has performed at notable national events and has garnered several popular hits.

Top Brand Affinities

Report Date: 2025-09-09

Jonas Esticado converts attention from 18-24 & 25-34 audiences across BRAZIL, UNITED STATES, PORTUGAL. Audience shape is male-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 22,500 avg views per post, with supportive conversation on Instagram. Shared audience with Ambev, Itambé, ChilliBeans underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jonas Esticado score 0.19% — Low bucket.

Brand: AmbevBrand: ItambéBrand: ChilliBeans

Followers:5,895,815

Engagements:11,179

Rate:0.2%

Posts:3,115

Avg Likes:10,957

Avg Comments:325

Avg Views:24,343

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,895,815 · Engagements 11,179 · Rate 0.2% Posts 3,115 · Views 24,343 · Avg Likes 10,957 · Avg Comments 325 · Avg Views 24,343	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	BRAZIL (98%) UNITED STATES (0%) PORTUGAL (0%) AFGHANISTAN (0%) BENIN (0%)	Top regions: BRAZIL (98%), UNITED STATES (0%), PORTUGAL (0%)
Platform Engagement	Instagram: 8,622 avg likes/post · Tiktok: 22,500 avg views/post · Youtube: 1,843 avg views/post	Best reach: Tiktok 22,500 avg views; best engagement: Instagram 8,622 avg likes

Top Brand Affinities

Ambev

Score: 22.77

Itambé

Score: 21.38

ChilliBeans

Score: 19.11

Itaipava

Score: 18.37

Moda Praia

Score: 12.35

Danone

Score: 11.96

Colcci

Score: 11.72

Eudora

Score: 9.46

Xerox

Score: 9.17

Riachuelo

Score: 8.00

Sarar

Score: 7.88

Boticario

Score: 7.81

Brand	Category	Score
Ambev		22.77
Itambé		21.38
ChilliBeans		19.11
Itaipava		18.37
Moda Praia		12.35
Danone		11.96
Colcci		11.72
Eudora		9.46
Xerox		9.17
Riachuelo		8.00
Sarar		7.88
Boticario		7.81
Havaianas		7.63
Banco Bradesco		6.93
Arezzo		4.83
Mary Kay		4.30
Pfizer		4.18
Motorola		3.18
Colgate		2.98
Heineken		2.17
Budweiser		2.06
shein		1.66
Xiaomi		1.55
SheInside		1.40
Fiat		1.38
Pixar		1.20
Mitsubishi		1.18
musical.ly		1.16
Chevrolet		1.15
UFC		1.10
Calvin Klein		0.95
Tommy Hilfiger		0.86
Porsche		0.79
Spotify Music		0.79
Pandora		0.74
Volkswagen		0.70
Universal		0.70
Coca-Cola		0.70
Honda		0.65
Nutella		0.65
Ray-Ban		0.63
DC Entertainment		0.60
Google		0.58
Samsung Group		0.53
Yamaha		0.50
Netflix		0.47
MAC Cosmetics		0.40
GoPro		0.38
Canon		0.38
Walt Disney		0.37