Jonas Brothers Brand Affinity ranks highest T.J. Maxx at 8.82% . Very Strong. Score DMDB 84.16% | Fanbase 73.42%

Jonas Brothers — pop artist from US.

The Jonas Brothers released their latest single "Waffle House" through Republic Records, marking the beginning of a new era for their upcoming album, The…

Jonas Brothers

Superstar

Country: US | Gender: male | Artist ID: 11e81bcb-1dc6-39ee-adcf-a0369fe50396

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Genres

popdance poppoppost-teen popboy bandmainstream pop

Influential: 84.16% Fanbase: 73.42% Trending: 89.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

T.J. Maxx • 8.82% • Very Strong

As of 2025-09-09

20,482,581

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 84.16% | Fanbase 73.42% | Trending 89.52% | CAREER STAGE: SUPERSTAR

Biography

The Jonas Brothers released their latest single "Waffle House" through Republic Records, marking the beginning of a new era for their upcoming album, The Album, set to be released on May 12, 2023. The band was honored with a Star on the Hollywood Walk of Fame on January 30, 2023. Their single "Sucker" achieved 5x-Platinum status and debuted at #1 on the Billboard Hot 100, making it their first chart-topping hit and the first #1 debut from a group in the 21st century. Following the success of "Sucker," the band released the Amazon Original film Chasing Happiness and their third #1 album, Happiness Begins, which went Platinum under Republic Records.

In recognition of their achievements, the Jonas Brothers received numerous accolades, including three Billboard Music Awards, a MTV VMA, iHeart Music Award, Teen Choice Awards, American Music Awards nominations, and a Grammy nomination. Collaborating with Marshmello on "Leave Before You Love Me," the band secured a Top 10 position on Top 40 radio for six weeks and amassed millions of streams and views.

Report Date: 2025-09-09

Jonas Brothers keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDIA, BRAZIL. The composition is heavily female (72%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 548,300 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with T.J. Maxx, ULTA Beauty, Houston Livestock Show and Rodeo supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jonas Brothers score 0.68% — Low bucket.

Brand: T.J. MaxxBrand: ULTA BeautyBrand: Houston Livestock Show and Rodeo

Followers:20,482,581

Engagements:139,364

Rate:0.7%

Posts:2,616

Avg Likes:135,590

Avg Comments:1,652

Avg Views:629,965

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,482,581 · Engagements 139,364 · Rate 0.7% Posts 2,616 · Views 629,965 · Avg Likes 135,590 · Avg Comments 1,652 · Avg Views 629,965	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 10% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (28%) INDIA (8%) BRAZIL (7%) PHILIPPINES (5%) MEXICO (4%)	Top regions: UNITED STATES (28%), INDIA (8%), BRAZIL (7%)
Platform Engagement	Instagram: 83,150 avg likes/post · Tiktok: 548,300 avg views/post · Youtube: 81,665 avg views/post	Best reach: Tiktok 548,300 avg views; best engagement: Instagram 83,150 avg likes

Top Brand Affinities

T.J. Maxx

Score: 8.82

ULTA Beauty

Score: 8.43

Houston Livestock Show and Rodeo

Score: 8.34

Verizon

Score: 7.30

Marshalls

Score: 6.91

Barbie

Score: 6.75

iHeartRadio Music Awards

Score: 6.50

Gillette

Score: 6.14

OLD NAVY

Score: 6.10

American Airlines

Score: 5.83

Macy's

Score: 5.74

Lollapalooza

Score: 5.31

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Top Brand Affinities

Brand	Category	Score
T.J. Maxx		8.82
ULTA Beauty		8.43
Houston Livestock Show and Rodeo		8.34
Verizon		7.30
Marshalls		6.91
Barbie		6.75
iHeartRadio Music Awards		6.50
Gillette		6.14
OLD NAVY		6.10
American Airlines		5.83
Macy's		5.74
Lollapalooza		5.31
Steve Madden		5.31
Dunkin' Donuts		4.65
American Eagle		4.65
Movistar		4.51
Taco Bell		4.08
NBC		3.70
Benefit Cosmetics		3.28
Target		3.23
Busch		3.05
Victoria's Secret		2.94
AMC		2.81
Forever 21		2.76
Lululemon Athletica		2.62
Urban Outfitters		2.57
Sunnies Studios		2.51
Coachella		2.49
Kylie Cosmetics		2.45
Paramount Pictures		2.44
Hollister Co		2.40
Michael Kors		2.39
Chrysler		2.33
Primark		2.28
Cafecito		2.26
MTV		2.23
shein		2.21
Pixar		2.20
Polaroid		2.14
Tomorrowland		2.11
ASOS		2.10
Too Faced Cosmetics		2.07
Walt Disney		2.02
Showtime		1.98
CBS Television Studios		1.97
Tiffany		1.94
Sephora		1.91
Universal		1.90
Pepsi		1.89
SheInside		1.85