Jon Secada
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
563,965
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:37:38 UTC
Genres
Biography
Secada's versatility as an artist was evident in his ability to seamlessly navigate between English and Spanish-language music, earning him critical acclaim and a dedicated fanbase. Despite some commercial setbacks, he remained a respected figure in the music industry, collaborating with other artists and maintaining his signature blend of genres in his later works. His discography reflects a commitment to his Latin roots and a dedication to honoring the musical traditions that have influenced his career.
Jon Secada speaks to 25-34 & 35-44 audiences with measurable traction in BRAZIL, UNITED STATES, COLOMBIA. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,099 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Univision, Akg, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 563,965 · Engagements 992 · Rate 0.2% Posts 1,123 · Views 10,380 · Avg Likes 984 · Avg Comments 46 · Avg Views 10,380 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 28% 18-24: 18% 45-64: 13% |
Largest: 25-34 (40%); next: 35-44 (28%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
BRAZIL (29%) UNITED STATES (17%) COLOMBIA (5%) PERU (5%) MEXICO (4%) |
Top regions: BRAZIL (29%), UNITED STATES (17%), COLOMBIA (5%) |
| Platform Engagement | Instagram: 799 avg likes/post · Tiktok: 4,281 avg views/post · Youtube: 6,099 avg views/post | Best reach: Youtube 6,099 avg views; best engagement: Instagram 799 avg likes |
Top Brand Affinities
Univision
Akg
Amazon Music
American Airlines
Banco Bradesco
HBO Max
Publix
Riachuelo
LATAM
Sennheiser
Itaipava
Boticario
| Brand | Category | Score |
|---|---|---|
| Univision | 61.80 | |
| Akg | 15.67 | |
| Amazon Music | 13.28 | |
| American Airlines | 13.16 | |
| Banco Bradesco | 12.55 | |
| HBO Max | 12.46 | |
| Publix | 10.41 | |
| Riachuelo | 10.37 | |
| LATAM | 8.99 | |
| Sennheiser | 8.68 | |
| Itaipava | 8.22 | |
| Boticario | 8.06 | |
| Pro Tools | 7.85 | |
| Delta | 7.69 | |
| Cafecito | 7.67 | |
| Movistar | 7.60 | |
| DeLorean Motor Company | 6.73 | |
| Barbie | 6.50 | |
| Macy's | 6.45 | |
| NBC | 6.32 | |
| iHeartRadio Music Awards | 6.28 | |
| The Home Depot | 5.48 | |
| ESPN | 5.29 | |
| Amway | 5.01 | |
| Dolce & Gabbana | 4.71 | |
| CNN | 4.56 | |
| Eudora | 4.54 | |
| Iberostar Hotels & Resorts | 3.69 | |
| FedEx | 3.69 | |
| Uber | 3.67 | |
| Bacardi | 3.52 | |
| Pfizer | 3.50 | |
| VidaSana | 3.33 | |
| Spotify Music | 3.29 | |
| Lollapalooza | 3.25 | |
| Martini | 3.03 | |
| MTV | 2.98 | |
| Nestlé | 2.91 | |
| Mary Kay | 2.72 | |
| TOM FORD | 2.72 | |
| Pantone Inc | 2.61 | |
| Aperol | 2.42 | |
| Valentino | 2.25 | |
| Christian Louboutin | 2.22 | |
| Tiffany | 2.19 | |
| Warner Bros | 2.11 | |
| Budweiser | 2.10 | |
| Paramount Pictures | 2.05 | |
| Snoopy And The Peanuts Gang | 1.99 | |
| Boeing | 1.97 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 5,340,657
| PLATFORM | TOTAL | % | |
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4,909,201 | 91.92% |
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431,456 | 8.08% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















