Jon Secada

Jon Secada

Country: CU | Gender: male

Influence: 60.13% Fanbase: 38.16% Trending: 71.12% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 61.80% • Very Strong

As of 2025-09-08

563,965

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:37:38 UTC

Genres

poppopmainstream poprocksoft rock

Biography

Jon Secada, a Cuban-born artist who immigrated to the U.S. at the age of nine, rose to fame in the 1990s with his smooth blend of R&B, pop, and Latin music. He co-wrote hit songs for Gloria Estefan before launching his solo career with a self-titled debut album in 1992, which sold over six million copies worldwide. Secada's success continued with multiple Grammy wins for his English and Spanish-language albums, though his commercial peak waned in the late '90s. He later transitioned to Sony Music's Epic Records, where he continued to release albums showcasing his richly textured Latin pop sound, including a holiday album and a tribute to Cuban singer Beny Moré.

Secada's versatility as an artist was evident in his ability to seamlessly navigate between English and Spanish-language music, earning him critical acclaim and a dedicated fanbase. Despite some commercial setbacks, he remained a respected figure in the music industry, collaborating with other artists and maintaining his signature blend of genres in his later works. His discography reflects a commitment to his Latin roots and a dedication to honoring the musical traditions that have influenced his career.

Jon Secada Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Jon Secada speaks to 25-34 & 35-44 audiences with measurable traction in BRAZIL, UNITED STATES, COLOMBIA. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,099 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Univision, Akg, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Jon Secada score 0.18%Low bucket.
Brand: UnivisionBrand: AkgBrand: Amazon Music
Followers:563,965
Engagements:992
Rate:0.2%
Posts:1,123
Views:10,380
Avg Likes:984
Avg Comments:46
Avg Views:10,380

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 563,965 · Engagements 992 · Rate 0.2%
Posts 1,123 · Views 10,380 · Avg Likes 984 · Avg Comments 46 · Avg Views 10,380
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
35-44: 28%
18-24: 18%
45-64: 13%
Largest: 25-34 (40%); next: 35-44 (28%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries BRAZIL (29%)
UNITED STATES (17%)
COLOMBIA (5%)
PERU (5%)
MEXICO (4%)
Top regions: BRAZIL (29%), UNITED STATES (17%), COLOMBIA (5%)
Platform Engagement Instagram: 799 avg likes/post · Tiktok: 4,281 avg views/post · Youtube: 6,099 avg views/post Best reach: Youtube 6,099 avg views; best engagement: Instagram 799 avg likes

Top Brand Affinities

Univision
Score: 61.80
Akg
Score: 15.67
Amazon Music
Score: 13.28
American Airlines
Score: 13.16
Banco Bradesco
Score: 12.55
HBO Max
Score: 12.46
Publix
Score: 10.41
Riachuelo
Score: 10.37
LATAM
Score: 8.99
Sennheiser
Score: 8.68
Itaipava
Score: 8.22
Boticario
Score: 8.06
Brand Category Score
Univision 61.80
Akg 15.67
Amazon Music 13.28
American Airlines 13.16
Banco Bradesco 12.55
HBO Max 12.46
Publix 10.41
Riachuelo 10.37
LATAM 8.99
Sennheiser 8.68
Itaipava 8.22
Boticario 8.06
Pro Tools 7.85
Delta 7.69
Cafecito 7.67
Movistar 7.60
DeLorean Motor Company 6.73
Barbie 6.50
Macy's 6.45
NBC 6.32
iHeartRadio Music Awards 6.28
The Home Depot 5.48
ESPN 5.29
Amway 5.01
Dolce & Gabbana 4.71
CNN 4.56
Eudora 4.54
Iberostar Hotels & Resorts 3.69
FedEx 3.69
Uber 3.67
Bacardi 3.52
Pfizer 3.50
VidaSana 3.33
Spotify Music 3.29
Lollapalooza 3.25
Martini 3.03
MTV 2.98
Nestlé 2.91
Mary Kay 2.72
TOM FORD 2.72
Pantone Inc 2.61
Aperol 2.42
Valentino 2.25
Christian Louboutin 2.22
Tiffany 2.19
Warner Bros 2.11
Budweiser 2.10
Paramount Pictures 2.05
Snoopy And The Peanuts Gang 1.99
Boeing 1.97

Official Profiles

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Artist: Jon Secada

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-27)

Total: 5,340,657

PLATFORM TOTAL %
Spotify Spotify 4,909,201 91.92%
Pandora Pandora 431,456 8.08%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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